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20 Minute Payday Way With Offline Clients

by MWGrubb58
4 replies
In one of the videos with the 20 Minute Payday smoking through the 'Net right now, Russell Brunson talks about using the tried and true "Stair-step" method of increasing sales.

Basically, that's what we all do. Fix up a website, then do auto-responder series. Set up emails, then create new product page, etc., etc., etc.

Why not do the SAME THING, but make more money with it?

When you are dealing with a client and they LIKE what you are doing and it makes a profit for them, it's easy to sell them more services. What most online marketers do, however, is sell more online services. It is good up to a point.

Why not stair-step the client into a full-blown consulting client?

Instead of making a few hundred dollars a month, you could be making a few THOUSAND dollars a month, plus a BIG payday at the end of the contract. You promise to help them make X sales, or reduce X expenses, or increase X profits,etc.

Listen. Your client ALREADY likes you. You've made them money. Why not take it a step further? Stair-step them up the profit ladder.

Cheers,

Millard
#clients #minute #offline #payday
  • Profile picture of the author Justin.Zimmerman
    I fully agree MwGrubb58. It is easier to sell to someone once
    they bought from you once. When I managed sales in retail
    back in the day that is exactly what we did every day to
    get our bonuses...wink wink

    I have been able to apply the exact steps in my offline
    business as well. Start with something small like adding
    an auto-responder then up-sell to a full re-design and
    copy writing all of their marketing materials.
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  • Profile picture of the author Gary King
    Absolutely!

    Here's another important tip:

    Once you have a client, TRACK what you have done for them!

    It's sort of like this - if you sell them a car, they will (in theory) need a new car in x number of years.

    If you build them a web site, they will want to update it or redesign it at some point in the future.

    If you keep track of that and REACH out to them, you'll likely get even more business. If you forget about them unless they call YOU, then someone else will probably get that work and the cash that goes with it.
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  • Profile picture of the author George Sepich
    Originally Posted by MWGrubb58 View Post

    In one of the videos with the 20 Minute Payday smoking through the 'Net right now, Russell Brunson talks about using the tried and true "Stair-step" method of increasing sales.

    Basically, that's what we all do. Fix up a website, then do auto-responder series. Set up emails, then create new product page, etc., etc., etc.

    Why not do the SAME THING, but make more money with it?

    When you are dealing with a client and they LIKE what you are doing and it makes a profit for them, it's easy to sell them more services. What most online marketers do, however, is sell more online services. It is good up to a point.

    Why not stair-step the client into a full-blown consulting client?

    Instead of making a few hundred dollars a month, you could be making a few THOUSAND dollars a month, plus a BIG payday at the end of the contract. You promise to help them make X sales, or reduce X expenses, or increase X profits,etc.

    Listen. Your client ALREADY likes you. You've made them money. Why not take it a step further? Stair-step them up the profit ladder.

    Cheers,

    Millard
    That works well if you find the right clients. Or even if you can create the right clients. But most clients you can only take them up a stair or two. Unless you are an extraordiary salesperson you will only be able to take them out of their comfort zone so far. You hear about all the big offline success stories all the time in this forum and others. But if you try to stair step a regular mom and pop business too harshly, you will just end up losing them.

    I've had big clients and small clients, and everything in between. That is what I have found in my experience. Of course, someone elses could be different.

    George
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    Need Help? GeorgeSepich.com Digital Marketing Solutions From George Sepich.

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  • Profile picture of the author MWGrubb58
    Yeah, you got to check the pulse of your client to determine what you can do.

    One way I've found is to go after the right kind of client.

    It is not as much being a great sales person as giving the client what they want and need.

    Millard
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