The PERFECT Way To Get Offline Clients?
Once I started to work with local businesses as a consultant, I remembered my school performing days. It is also significant that today, a lot of schools have been left holding the bag as far as funding is concerned. I know one school locally that lost a BIG chunk this year.
Here is how you help the schools, community, and build your business at the same time.
You go to the schools and offer to do a fundraiser for them. You suggest that local businesses could come in and learn about how to have an impact on the web. This is not a pitchfest. You actually have good, solid info for the businesses.
The school provides the auditorium or meeting room. The students sell tickets to the evening event. The school gets to keep half or more of the proceeds. Let me tell you, after kids have beat themselves up trying to sell candy and the school makes a grand, this is much more profitable. Most cookies, candy, candles, and the like are sold to parents and other relatives. Maybe, just maybe the relatives can cough up $20.
However, going to business owners and asking them for $77 for the school AND they are getting valuable content to HELP their business makes this work. Also the fact that the school is trying to "Help" the community is good for everyone.
By the way, it works better with junior high and high schools.
With only 100 tickets sold... with no other money collected... the school gets over $3500. If you want to give the school a bigger chunk, you'll sell more tickets with the school encouraging the youngsters to go out.
You provide flyers, training, tickets, and a presentation.
You can make a lot more money turning this into an event with advertisers, tables at the back of the room, etc.
At the end of your presentation you briefly mention how you can help the local businesses. You offer some packages with DEEP discounts for that day only.
In any case, that's what I do.
Cheers,
Millard
WSO: Find Low Competition Markets for Your Offline Marketing Services [$7]
WSO: Find Low Competition Markets for Your Offline Marketing Services [$7]
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