Micro Continuity in the Offline Niche

7 replies
Everyone remembers the big launch Russel Brunson had about a year ago for his program Micro-Continuity.... but has anyone applied this idea to the offline world?

Say you're targeting Realtors (and you can do this on a national level)... You put up your MC site, giving away a free + shipping CD or DVD.

That DVD gives them good info how the web can be used to sell house... Everything from SEO to list building.

And just like in MC, these Realtors are automatically enrolled in your continuity program. Which in this case isn't a $97 coaching program. No, it's a $500 - $1000/month SEO service.

Would a Realtor pay $1,000 a month automatically for SEO service? Heck yes they would - if they sell one extra house a month because of leads that come from their website it's well worth it to them.

And the beauty of this is... not only can it be done on a national scale from the get-go, but basically all of it can be outsourced for dirt cheap... Leaving you with a bunch a money and plenty of free time.

Which would be terrible, I know.
#continuity #micro #micro continuity #niche #offline
  • Profile picture of the author Jacer
    Our version of micro continuity is web hosting. Image 1000+ customers paying 29.99/mo for hosting...
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  • Profile picture of the author russells
    That sounds like a great idea.

    I guess I do sort of the same thing, difference is I just upsell my clients. I start off getting my foot in the door by offering something for free. Then upselling through the various levels.

    ~Russ
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  • Profile picture of the author James Foster
    That's always smart Russels , the only difference is, since the MC model is all online, you can reach much further than your local community.
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  • Profile picture of the author russells
    You are correct, James, although my client base covers the Uk, US and Canada :-D

    I get your point, though.

    ~Russ
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  • Profile picture of the author MWGrubb58
    Tim,

    The approach you advocate is the best, in my opinion, because of the ROI, if for nothing else. However, the idea of micro-continuity should be changed into just getting a fee per month from a client! You could even call it a retainer because when you look at it, you can be on the company payroll, so to speak, every month, as a consultant that helps in the business growth... whether online, offline, or both.

    I like your thinking.
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