Heavy offline competition moving in?
"We're Patch.com an internet startup owned by a major global online media company looking to re-invent local online advertising, and we're seeking a web- savvy sales person to be the Local Advertising Manager of a dynamic new site devoted to news and information about suburban markets throughout the country.
In this job, you'll be working closely with local advertisers -- from mom and pops to large regional clients, as their local online advertising expert. You'll know your own platform (and others) backwards and forwards so you can present complete advertising solutions. You may even decide to host a local seminar on how to achieve the best results by advertising on the web. As the top local business executive you will attend chamber and trade functions, get involved in community groups, head up charitable efforts, and maintain a highly visible presence in the business community."
Sounds a lot like the focus for offline marketing to me. While there will always be competitors, these guys have deep pockets, are adding the "bonus" of weaving advertising into local and metro news and community information/events, and are hiring absolute battalions of salespeople ... in the Atlanta GA area they are looking at hiring a person for every suburban metro area, and that's a lot of salespeople.
Be interested to hear thoughts on how those of us in affected markets can differentiate/compete, particularly if we are in startup mode (as I am).
Affected markets: California, Connecticut, DC, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington state.
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