Marketing Question for Offline Marketing - Webinar vs. Video
One of my main products is an sophisticated online business diagnostics system which is designed to be used by accountants, lawyers, and consultants on behalf of their clients.
The primary way of marketing to these types of professionals is usually in-person via 'lunch-n-learns' to avoid interfering with their billable hours.
Obviously that's a bit difficult to scale up the marketing effort worldwide.
So I'm looking at putting together either a very nice polished webinar, or a sales video that these people can watch during their 'downtime'.
I'm not terribly knowledgeable about webinars, except it gives you the opportunity to do live presentations, but I don't want to get tied down doing a 'live' presentation every Wednesday afternoon at....
So should I head towards a video presentation?
Watcha' think? Anybody here cross that bridge before? Share some experience?
talltom
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