SEO Services Becoming the DownSell

8 replies
I've been selling local leads and renting Lead gen sites, and I'm finding that by starting the pitch with :

1. Lead Sales
2. Lead Gen sites

......those who say know to both, but need more business, end up buying SEO services for their existing sites that sit on page 67,889 of Google's search results.

Funny thing is some end up paying more than they would have if they rented a lead gen site

Anyone else seeing this trend?
#downsell #seo #services
  • Profile picture of the author David Potthast
    That's really interesting. Maybe they've heard about "SEO" so much that they feel it is more important.
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  • Profile picture of the author thesweetspot
    I can not say that I have, I primarily meet local business owners, build rapport or email and then call them to follow up. but they probably hear more about seo from yahoo and google, and then from other local seo firms.
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    • Profile picture of the author Bronwyn and Keith
      Hi Frank

      We are actually seeing the opposite. Most people are sick and tired of the SEO lies they have been told and seem to be happy to start looking at "local marketing" such as Google Places.

      Part of the reason is that they can "find" the entries pretty quickly.

      Regards

      Bronwyn and Keith
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  • Profile picture of the author FrankBowman
    What I meant was, while most of my clients buy leads or rent/buy lead gen sites, the ones who don't are at least giving me seo business. I didn't mean to say that I'm getting more seo business than lead business.

    It may have to do with the fact that I don't ask for payment until my seo has resulted in their site hitting page one.
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    • Profile picture of the author Bronwyn and Keith
      Hey Frank

      You probably need to start asking for something upfront - otherwise you aren't valuing your services at true value.

      Plus the client is in "control" and that's not a great option.

      If you are confident that you can get it done - get paid now. If you mess it up either fix it or give them some $$$ back.

      Either way, take control away from the client so that you don't get the raw end of the deal, especially after you have done so much work.

      Regards

      Bronwyn and Keith
      Originally Posted by FrankBowman View Post

      What I meant was, while most of my clients buy leads or rent/buy lead gen sites, the ones who don't are at least giving me seo business. I didn't mean to say that I'm getting more seo business than lead business.

      It may have to do with the fact that I don't ask for payment until my seo has resulted in their site hitting page one.
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  • Profile picture of the author mattlaclear
    Looks like you posted this thread only to promote your seo services.
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  • Profile picture of the author FrankBowman
    That's not true at all, I'm simply trying to see if other people are experiencing the same trends. Believe me, I don't need to promote anything offline on the WF.

    Whats your purpose in posting, criticizing people?
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  • Profile picture of the author lucy.goibu
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