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A question about branding myself-re offline services

by Deanna Taber
4 replies
Hi Everyone,

I'm hoping someone can help me out. I wear many hats and here is my dilemma:

Services I have:

Oregon divorce doc prep
Other offline services
Book author

Each of these services has their own website with my author site being my name.com.

I feel as if I need to brand my name more and I see other warriors doing the same.

Would you make name.com your primary site and add your service offerings to name.com or at least reference them in some way. Or just keep everything separate?


Deanna
#branding #myselfre #offline #question #services
  • Profile picture of the author Trivum
    I'd do everything separate. ... Personally, I wouldn't choose an accountant that was also a taxidermist. ... But maybe that's just me.
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  • Profile picture of the author Bayo
    Originally Posted by Deanna Taber View Post

    Hi Everyone,

    I'm hoping someone can help me out. I wear many hats and here is my dilemma:

    Services I have:

    Oregon divorce doc prep
    Other offline services
    Book author

    Each of these services has their own website with my author site being my name.com.

    I feel as if I need to brand my name more and I see other warriors doing the same.

    Would you make name.com your primary site and add your service offerings to name.com or at least reference them in some way. Or just keep everything separate?


    Deanna
    By all means brand yourself and if using your name is the way you choose to go then follow a clear path to making that happen. I mean that you should be prepared to follow the strategy through so that your name is found via article directories, videos, social media sites etc.

    Using this strategy you would need to make your other offerings tie into this brand.

    What I do and that works well is use my main umbrella consulting firm and then separate domain names, not registered LLC, but specific domain names to brand myself with specific target markets.

    All checks are made out to the parent company and no one to date has had any issues with it.

    Something worth considering and if you'd like more help feel free to get in contact.

    Regards

    BAYO
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    • Profile picture of the author emmedi
      Using your name as a brand VS using a brandname has to do with the market you want to get into.

      Generally a personal name is a poor brand name even if today everybody and his dog is talking about personal branding.

      But you have to put into the shoes of people searching for your services. If a personal name is appropriate or not.

      A book author cannot be called "Hot Writer" but a divorce doc prep service can be called "Ez Divorce Docs".

      As someone else said, you cannot do different things under one single brand.

      So my advice is to keep the brands and websites separated in any marketing effort and see how to promote them. If the case, assuming you have a newsletter and assuming is appropriate you can mention the other services like "They know their business".
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      Make Your Brand
      "Learn how to create your Fortune 500-like Brand even if your office is in a closet"
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