Learning from the top dogs in offline marketing.

The question you ask is interesting.

One thing you need to keep in mind is that when you talk about selling internet marketing services to local businesses that is a huge and diverse set of markets and possible strategies and business models you could use.

Over time with your unique skill set and personality you'll develop clients and a business model that suits you and the area you choose to do business in (which incidentally does NOT need to be limited to your local area even though that's often a great place to start).

So when you're looking for a "top dog" it's going to be almost impossible to identify someone who will be using the strategies you will end up using since you don't know what they are yet.

The reality is in a reasonably short time you'll become a top dog at what you do in your own area.

And the good news is there's little to no competition for consultants who focus on making real sales and profits for their clients.

In my opinion the most effective teachers in this niche are those who understand the huge diversity of the market, focus mainly on fundamentals and give you a variety of simple effective methods to use to generate leads (because no single method is effective in every situation).

Also most internet marketing strategies will work to help a range of different businesses make sales and profits so what you can already do is often enough.

In many cases you don't need someone to tell you exactly what to do as much as someone to get you to consistently take action, help you refine what you're doing and focus on what's really important.

Kindest regards,
Andrew Cavanagh

Will be checking it out and coming back to you on this.

Thanks Andrew, it is these fundamentals that I want to be able to better understand.

Totally agree, there are two battles here;

1. To sell the service to the client.
2. Deliver on the promises.

Both must be done effectively.