How do you manage your business?

7 replies
I think I've gone through all of the posts in this section. I see there are
a lot of people running their "offline business" a lot of different ways.

What I'm wondering is, have you gotten into doing social marketing for
your clients? If so, how are you managing it?

I'm curious because this is so personal for each client. Once you outsource
any of it, it becomes a management nightmare.
#business #manage
  • Profile picture of the author humbledmarket
    Banned
    Hmm not really. It has worked out pretty good for me. I don't deal directly with offline clients but I deal online selling social media services. I've gotten a lot of orders from outsourced larger social media company...so much so that I'm actually working on 20th century fox movies!

    It has worked pretty well for me so far. Obviously I can't do the work myself instead I have a team of workers I freelance for jobs. I get a good rate because I order in bulk on a regular basis and I spent a lot of time and money finding these cheap quality workers. I then pass them on to my clients at low margins on myself. So I guess I do outsource to a degree and it has worked very well for me.
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    • Profile picture of the author Digital Info Diva
      Maybe the question is better asked....

      How do you manage your outsourced staff? Are you using management
      software, a spreadsheet, etc.

      i.e how do you know who is posting what for which client? I create a
      marketing plan for each client and try to have 1 person who performs all
      the tasks. Some of the tasks I can automate with software, so I'll have
      that setup once each month.

      To manage the staff, I'm using software that each staff can log into to
      pickup assignments and leave status reports.
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      • Profile picture of the author grin
        "i.e how do you know who is posting what for which client? I create a
        marketing plan for each client and try to have 1 person who performs all
        the tasks. Some of the tasks I can automate with software, so I'll have
        that setup once each month. "

        I am not really clear on the specifics of the tasks and different projects you are working on but I can suggest that you assign each project a code. If your client was "bills auto service" and it was the second campaign you would label each task "BAS02" and require your people to create daily reports and weekly reports that list what was done starting with that as a header for each task completed. Then when you have multiple projects it helps to quickly identify what is what.

        I have been a project manager for years; though not necessarily with that title. I follow the methods and processes of PM and I run the risk of going super tech describing some of the processes. I don't know how the packages you are talking about work exactly as I use a few of the specific PM applications.

        I think what you are trying to maintain is scope and many other items. One thing that is very useful in PM is to create a Work Breakdown Structure or WBS. This is based on a list of requirements you stated at the beginning of a project. Those are then estimated for time and cost. If you do not have a list of requirements that create a specific scope, then you are dealing with "creep" and time and cost start to get out of hand, and more tasks start showing up. There are of course tons of factors behind that, but in essence you should not have to wrestle your resources at all when it comes to tracking success and quality.

        The point is that the software packages are great and all, but the actual concepts and ideas you set forth in the beginning are much more powerful; software is just a tool. A WBS is much like any outline, but it can be very complex in a good way.

        So if your task is at a certain point in the project it's label might look like:

        BAS02-A.1.4.3; which would tell you precisely where it was at and what it is suppose to be achieving, when and at what cost. If your resources do not meet the deadline or are forcing you to pay more attention to this item than necessary, you mark them up as having a good, neutral or bad influence on the project;which can be as easy as using (+/0/-).

        Dealing with each aspect of a project can be just like a poker hand. It's a gamble, you are the only one making the call, and many times you will lose because you want something to happen that just is not actually going to happen. SO, sometimes you have to fold it and other times hold it; but you have to know that. Having a strict list of requirements on every task helps you to keep that vision and stop making management difficult on yourself.
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  • Profile picture of the author Voasi
    I use Project management software, online collaboration: Basecamp for everything. It's very simple to use, intuitive and has all the features I need. Most CRMs are too robust...they are perfect.
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    • Profile picture of the author Digital Info Diva
      Originally Posted by Voasi View Post

      I use Project management software, online collaboration: Basecamp for everything. It's very simple to use, intuitive and has all the features I need. Most CRMs are too robust...they are perfect.
      I checked out this software and it looks awesome! I'm just using the
      project management software from Incansoft, so it's not all that!

      Basecamp has a video demo for all the features and it definitely appears
      to be worth the $$. So - I would have to set aside some time to upgrade to
      Basecamp - but it would be like driving a Rowles Royce!
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  • Profile picture of the author DynamicIMS
    thanks for that tip VOASI, I have been struggling with managing jobs with VA's. That looks like it will work well.
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  • Profile picture of the author Geek3
    I've never really thought of it. I use an excel spreadsheet, though all of the above are great tips. I always miss things with the excel spreadsheet, so I know something else will be an improvement.
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