New Client - Am I on Track with This Keyword Research?

We have a winner.

Good job.

Thanks Digital Traffic!

Hi Kim,

I would go with the top two keywords: Atlanta Home Theater and Home Theater Installation Atlanta

You may want to check out Georgia Home Theater as well since most of the people searching for this term probably live within the Atlanta area anyway.

Congratulations on getting the client and I'm sure you'll do a great job with their SEO!

Larry

If you really want to know the volume, you could run an adwords campaign for a few days. It would give you a nice report on what is triggering the ads.

These tools only give us an idea. As long as you perform solid seo, you'll raise their traffic for many variations of these keywords

Matt

Kim,

Go for longtail keyword phrases:

install home theater Atlanta
install Bose home theater Atlanta
install media home theater system
get home theater installed Atlanta
Atlanta media theater installation
Atlanta home theater installation
Atlanta Bose home theater installation
Bose home theater installation Atlanta
Atlanta home theater system installation

If your client specializes in the installation of a certain brand of home theater system like Bose, you may want to add that to your keyword phrase as I've outlined above. In addition, find out from your client which system he installs most often and insert that name into your keyword phrase.

Iris

Thanks for the tips everyone... this will really help.

iJohnson, I will definitely look into some long-tail keywords too - thank you!

Well keywords are great but how are you going to use them as this will determine what you use.

Just saying keywords is like saying website; means nothing unless you know the context.

Also depending on what strategy you are using you should be looking for a range of keyword phrases to target. In Home theater installation you have all the different brands, configurations etc than can be targeted.

I would also be asking him if he has some deals with his suppliers and find out what their specials are. Doing any SEO without finding out specifics from your customer is just presumptuous.


For example let me explain.

I have a customer who sells Tyres (Australian Spelling) so we target radial tyres, ford tyres etc. We do not add these to their meta tags but use them in posts and then use global SEO to target surrounding areas.

So there are 3 different SEO tactics we use and different keyword phrases and strategies for each one.

The results are listed below for Australian Search Engines and the company is Tyrehouse.

General listing page one.

Ford Tyres

Geo Targeted Listing Page one

Ford Tyres Dural

Different results from different keywords and strategies.

Quentin

I would go with your installation keywords for two reasons.
1. you want hiring keywords. You don't want to go after info searchers. You want to attract people who want to pay others to do the work.
2. The installation keywords have the shorter keywords in them. So you'll double the bang for your buck.

"Home Theater Installation Atlanta"
Search volume: 220 local phrase match
Google competition: 6,660 with quotes / 1.2 million without quotes
"Atlanta Home Theater Installation"
Search volume: 170 local phrase match
Google competition: 14.2 with quotes / 1.3 million without quotes[/QUOTE]

Yes... great ideas. I bought one of the installation domains that was available. I'm going to put up a landing page with a kall8 number and offer this package to him for rent or purchase - in addition to the SEO of his site.

Trying to decide how much to charge for this.

Pricing

Pricing is always a tough one, I agree. I would just ask for whatever you are comfortable with making, based on your efforts. A flat-monthly fee is usually the best option for this, though I suppose you could try and get some commission deal out of the work he gets from YOUR work. Charge at least several hundred dollars a month(a flat $350-$500?), as I'd imagine you would not be comfortable with less. I know I personally would not, considering his profit margins are probably pretty high from the get-go. Just a thought....

You really need to think longterm with SEO and lead generation. If you charge this guy $500 a month, that will be $6,000 a year. With solid search rankings for BUYING keywords, do you think he'll make more or less than $6,000 over the course of a year?...from your efforts?