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Telemarketing to sell offline marketing services

by Pointer
50 replies
Is anyone out there successfully selling their "offline" services through outsourced telemarketing?

I'm exploring this area and am looking to outsource the selling of my services to a small telemarketing team. I'd like to form a JV with someone to do this, but don't know how to go about finding the right JV partner.
#marketing #offline #sell #services #telemarketing
  • Profile picture of the author Chad Heffelfinger
    There has been a lot of talk about Telemarketing on here, just look for threads by Jacer or John Durham as those are two Warriors big into Telemarketing. I know John had a WSO all about Telemarketing.
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    • Profile picture of the author John Durham
      Originally Posted by Chad Heffelfinger View Post

      There has been a lot of talk about Telemarketing on here, just look for threads by Jacer or John Durham as those are two Warriors big into Telemarketing. I know John had a WSO all about Telemarketing.
      Yes. And you know what? That wso launched about 10 weeks ago, and there are actually 10 people now who have written in with success stories that they are now making hundreds and even thousands per day - DAILY.

      So , yes. Telemarketing works, even outsourcing apparently.

      Ps. Thanks for the props chad.
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      • Profile picture of the author jdrohn74
        Originally Posted by John Durham View Post

        Yes. And you know what? That wso launched about 10 weeks ago, and there are actually 10 people now who have written in with success stories that they are now making hundreds and even thousands per day.

        So , yes. Telemarketing works, even outsourcing apparently.

        Ps. Thanks for the props chad.
        Make sure to shop around for the best deal, and watch the contracts that you sign. There are tons of places that'll do it for you, but you don't want to lock yourself into a long contract.
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      • Profile picture of the author Pointer
        Hi John,

        Do you know of any telemarketing teams who are working with "offliners" to market their services?

        Technically, it doesn't really even need to be team, just a few telemarketers who would be good at selling web design services would do the trick. Especially since I'm new to this tactic.
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        • Profile picture of the author John Durham
          Originally Posted by Pointer View Post

          Hi John,

          Do you know of any telemarketing teams who are working with "offliners" to market their services?

          Technically, it doesn't really even need to be team, just a few telemarketers who would be good at selling web design services would do the trick. Especially since I'm new to this tactic.
          PM me your offer and I will see if its a good deal for TM's... if so it shouldnt be hard to find people to sell for you.
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          • Profile picture of the author Pointer
            Hey John,

            Thanks for responding, and offering to look at this! I'll put something together and shoot it your way.
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        • Profile picture of the author Bronwyn and Keith
          Hi Warriors

          We started our telemarketing campaign last week. It runs just 2 hours a day for 4 days a week. Testing, testing....

          The results so far 2 completed face-to-face appointments, 3 additional appointments set and 12 Info packs allowing us follow-up.

          More importantly - 2 sales from the 2 face-to-face appointments.

          Telemarketing costs to date $250.

          Instant cash - $2200 and monthly maintenance fees $990 for 12 months.

          Yeah - it works - just have to scale this puppy up.

          regards

          Bronwyn and Keith
          PS. Always remember though its always about the "easy conversation script".
          PPS. Our telemarketer did a great job in getting us in the door and qualifying the prospects.
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          • Profile picture of the author John Durham
            Originally Posted by bronke13 View Post

            Hi Warriors

            We started our telemarketing campaign last week. It runs just 2 hours a day for 4 days a week. Testing, testing....

            The results so far 2 completed face-to-face appointments, 3 additional appointments set and 12 Info packs allowing us follow-up.

            More importantly - 2 sales from the 2 face-to-face appointments.

            Telemarketing costs to date $250.

            Instant cash - $2200 and monthly maintenance fees $990 for 12 months.

            Yeah - it works - just have to scale this puppy up.

            regards

            Bronwyn and Keith
            PS. Always remember though its always about the "easy conversation script".
            PPS. Our telemarketer did a great job in getting us in the door and qualifying the prospects.
            WOW! Rock N Roll!!!!!
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            • Profile picture of the author Bronwyn and Keith
              Hi John

              Yeah it's a nice start.

              Looking forward to phase 2.

              Regards

              Bronwyn and Keith
              Originally Posted by John Durham View Post

              WOW! Rock N Roll!!!!!
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          • Profile picture of the author Trivum
            Originally Posted by bronke13 View Post

            We started our telemarketing campaign last week. It runs just 2 hours a day for 4 days a week. Testing, testing....

            ...

            PPS. Our telemarketer did a great job in getting us in the door and qualifying the prospects.
            It sounds as if you're outsourcing this. Is that the case? If so, did you go with a company, or did you hire an individual and then train them, etc.? Are they working with their own phones (maybe Skype), or did you get hooked into an auto-dailing system or the like?

            It would be nice to hear different options about how people are going about this. Any details you'd be willing to share would be very helpful.
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            • Profile picture of the author Bronwyn and Keith
              Hi Trivum

              Thanks for the great Q's.

              We put on "ONE" lady who worked for us 8 - 10 years ago. We put her on an hourly rate and pay for her calls from home.

              Plus we give her a monthly bonus based on the number of clients that "we" get onboard and who pay us the monthly fees.

              No machines doing calls, no major outsourcing companies just a "real human" who does a great job.

              BTW - we also set in stone the target for both parties at a minimum 100 paying customers.

              That got her attention.

              Regards


              Bronwyn and Keith
              Originally Posted by Trivum View Post

              It sounds as if you're outsourcing this. Is that the case? If so, did you go with a company, or did you hire an individual and then train them, etc.? Are they working with their own phones (maybe Skype), or did you get hooked into an auto-dailing system or the like?

              It would be nice to hear different options about how people are going about this. Any details you'd be willing to share would be very helpful.
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              • Profile picture of the author SirThomas
                Originally Posted by bronke13 View Post

                Hi Trivum

                Thanks for the great Q's.

                We put on "ONE" lady who worked for us 8 - 10 years ago. We put her on an hourly rate and pay for her calls from home.

                Plus we give her a monthly bonus based on the number of clients that "we" get onboard and who pay us the monthly fees.

                No machines doing calls, no major outsourcing companies just a "real human" who does a great job.

                BTW - we also set in stone the target for both parties at a minimum 100 paying customers.

                That got her attention.

                Regards


                Bronwyn and Keith
                What percentage of monthly fees do you allocate for bonuses?


                Thomas
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                • Profile picture of the author Bronwyn and Keith
                  Hi Thomas

                  We pay them a "FLAT" fee per client who pays us a monthly fee.

                  Why a flat fee???

                  Well, telemarketers generally don't get to "know where they stand" very often as they are pushed to the limits by purely results driven business owners.

                  It also allows them to plan a future. Mind you, the overall agreement we strike with them is for a set target that is mutually beneficial and we do break it up into reasonable targets.

                  When the "results incentive" is coming from the telemarketer themselves they feel as though they are being treated better.

                  It's just the way that we do business others will disagree and want the telemarketers to be sheep or cattle...

                  But hey we don't run that way.

                  Hope that helps

                  Regards

                  Bronwyn and Keith
                  Originally Posted by SirThomas View Post

                  What percentage of monthly fees do you allocate for bonuses?


                  Thomas
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                  • Profile picture of the author Sullygromo
                    If there are telemarketers reading this who can do this, I am very interested in forming this type of partnership. I am willing to offer a very generous profit split. I cannot PM due to lack of posts, so please contact me if interested!
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                  • Profile picture of the author Digital Info Diva
                    Originally Posted by bronke13 View Post


                    We pay them a "FLAT" fee per client who pays us a monthly fee.

                    Why a flat fee???

                    Well, telemarketers generally don't get to "know where they stand" very often as they are pushed to the limits by purely results driven business owners.

                    It also allows them to plan a future. Mind you, the overall agreement we strike with them is for a set target that is mutually beneficial and we do break it up into reasonable targets.
                    I'm doing something similar. My telemarketer friend was between jobs and
                    dragging her feet about locating another gig so I decided to see how good
                    she actually is. That's how we started working together.

                    I have a specific task for her to do to bring in new clients. For the
                    businesses she brings in, she follows the order through with her own
                    affiliate link. She makes 30% of the initial job which is a recurring monthly
                    payment. I pay out the commissions weekly so she's motivated. Her
                    relationship with the businesses she brings in can make her more money
                    with each upgrade the business orders. She is VERY happy with the
                    amount of money she is making.

                    Hence, I don't have to spend my time getting new business and
                    schmoozing. I can concentrate on growing the business with the
                    services I offer and the contractors who do the work.

                    When I add a new service, I do the work myself and write the procedures
                    the contractors will use. Then all I have to do is give them the marketing
                    plan, the procedures and receive the weekly status reports. If the
                    contractor leaves, I just give the procedures to the new contractor.
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                    • Profile picture of the author Bronwyn and Keith
                      Hi Gail

                      You've got it.

                      Make the telemarketer a part of the ongoing success and the strange thing is that you do really well too.

                      Regards

                      Bronwyn and Keith
                      Originally Posted by Digital Info Diva View Post

                      I'm doing something similar. My telemarketer friend was between jobs and
                      dragging her feet about locating another gig so I decided to see how good
                      she actually is. That's how we started working together.

                      I have a specific task for her to do to bring in new clients. For the
                      businesses she brings in, she follows the order through with her own
                      affiliate link. She makes 30% of the initial job which is a recurring monthly
                      payment. I pay out the commissions weekly so she's motivated. Her
                      relationship with the businesses she brings in can make her more money
                      with each upgrade the business orders. She is VERY happy with the
                      amount of money she is making.

                      Hence, I don't have to spend my time getting new business and
                      schmoozing. I can concentrate on growing the business with the
                      services I offer and the contractors who do the work.

                      When I add a new service, I do the work myself and write the procedures
                      the contractors will use. Then all I have to do is give them the marketing
                      plan, the procedures and receive the weekly status reports. If the
                      contractor leaves, I just give the procedures to the new contractor.
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          • Profile picture of the author Pointer
            Originally Posted by bronke13 View Post

            Hi Warriors

            We started our telemarketing campaign last week. It runs just 2 hours a day for 4 days a week. Testing, testing....

            The results so far 2 completed face-to-face appointments, 3 additional appointments set and 12 Info packs allowing us follow-up.

            More importantly - 2 sales from the 2 face-to-face appointments.

            Telemarketing costs to date $250.

            Instant cash - $2200 and monthly maintenance fees $990 for 12 months.

            Yeah - it works - just have to scale this puppy up.

            regards

            Bronwyn and Keith
            PS. Always remember though its always about the "easy conversation script".
            PPS. Our telemarketer did a great job in getting us in the door and qualifying the prospects.
            Hi Bronke,

            Congrats on the success with your telemarketing campaign! That's great! Really good closing ratio too considering you closed both face to face meetings that were set.

            How did you go about finding your telemarketer(s)? How many do you have?
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            • Profile picture of the author Bronwyn and Keith
              Hi Pointer

              One telemarketer. But she's really good.

              See the way we set it in place in our post above.

              Plus Keith has been in face-to-face consultative selling for more than 20 years - so it's like falling off a rock for him.

              Regards


              Bronwyn and Keith
              Originally Posted by Pointer View Post

              Hi Bronke,

              Congrats on the success with your telemarketing campaign! That's great! Really good closing ratio too considering you closed both face to face meetings that were set.

              How did you go about finding your telemarketer(s)? How many do you have?
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    • Profile picture of the author Pointer
      Hi Chad,

      Yes I have seen posts by John and Jacer and they do offer a lot of great advice when it comes to telemarketing for selling web/seo services. They also run a great forum dedicated to this.

      I'm now looking to make a splash into marketing lower price services by using telemarketing, but I'd like to find a reliable and effective partner to JV with. Basically they would handle the calls to a list of prospects and my team and I would handle the web design and SEO part.
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      • Profile picture of the author Chad Heffelfinger
        Originally Posted by Pointer View Post

        Hi Chad,

        Yes I have seen posts by John and Jacer and they do offer a lot of great advice when it comes to telemarketing for selling web/seo services. They also run a great forum dedicated to this.

        I'm now looking to make a splash into marketing lower price services by using telemarketing, but I'd like to find a reliable and effective partner to JV with. Basically they would handle the calls to a list of prospects and my team and I would handle the web design and SEO part.
        Just curious, but why get a partner when you could just hire someone or ousource it? It seems like you would be giving more of your profit away, especially since you say you would be marketing lower ticket items.
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        • Profile picture of the author Jacer
          Originally Posted by Chad Heffelfinger View Post

          Just curious, but why get a partner when you could just hire someone or ousource it? It seems like you would be giving more of your profit away, especially since you say you would be marketing lower ticket items.
          Great point. Always better to keep it "in-house" if you have the experience to set it up and manage your own team.
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          • Profile picture of the author John Durham
            Originally Posted by Jacer View Post

            Great point. Always better to keep it "in-house" if you have the experience to set it up and manage your own team.
            "Drive your own dog sled". Great advice.
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        • Profile picture of the author Pointer
          Hey Chad,

          The reason why I'm looking to begin telemarketing with a partner as opposed to outsourcing it instead is simply this... Instant sales and minimal risk.

          With a JV partner, they're already setup to do the telemarketing, so they should be ready to go on day 1. They also only get paid when there's a sale so there isn't any upfront investment as there would be for hiring a telemarketing team.

          If outsourcing to an individual, there's the time and risk involved in finding the right person, churning through the non-performers to get to the performers. And if you're paying on any other basis other than per sale, then you have that expense.
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  • Profile picture of the author EBiz81
    This is something that I am very interested in as well. I'm actually trying to learn the skill myself. I think that if I know how to do it myself it can save me a lot of money.
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  • Profile picture of the author jdrohn74
    I've never gone the telemarketing route as a traffic option. Right now, I'm testing click to call mobile marketing to a call center, but to sell a report. The upsell to the report would be my services...
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  • Profile picture of the author Ryan Shaw
    Well, I was contacted by a US based company that provides a telemarketer full time for $2,200 per month. They are already trained to sell what we offer.

    I'm not sure if its worth it however. I would still rather keep my commission only sales reps (Appointment Setters)
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  • Profile picture of the author Bayo
    Used correctly and following a business plan based on how much of an investment you're prepared to make it works, but you have to know what you're seeking in terms of people (skill), ROI and if things are not working out, when to exit.

    BAYO
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  • Profile picture of the author madison_avenue
    Yes it can work. But I believe off line marketing is essentially relationship marketing and if people can see you and hear you and are at ease with you, it gives you a big advantage in getting the business.
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    • Profile picture of the author Pointer
      Originally Posted by madison_avenue View Post

      Yes it can work. But I believe off line marketing is essentially relationship marketing and if people can see you and hear you and are at ease with you, it gives you a big advantage in getting the business.
      Yes, marketing consulting is a relationship driven business. Telemarketing can be used to find and begin those relationships. With the phone, you can be talking with HUNDREDS of people TODAY. It doesn't end with the telephone, it's just the beginning. Once you have them as a client, you still have to service their needs and make sure they're kept happy with what you're doing for them.

      Financial advisors use telemarketing all the time. Their world is a highly relationship driven business. Especially now, since investors want to make sure they're working with an advisor who they can trust and truly can help them.

      You can talk with a whole lot more people through telemarketing than attending networking meetings. Nothing wrong with networking meetings, it's just a different outlet and different approach.
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      • Profile picture of the author Digital Info Diva
        I have seen quite a bit of info on this in the WF already. I was going to
        do a WSO on how to find and use the best telemarketers. Otherwise,
        you're just wasting your money.

        Is anyone interested in the WSO? I have a friend who is an EXCELLENT
        telemarketer - who woulda thunk they still existed today? :confused:

        She knows other EXCELLENT telemarketers and they're looking for work. All
        this would be in the WSO. BTW - she's working for me right now and
        that's why is have to be a WSO.
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        • Profile picture of the author TK6863
          Gail,

          I'm looking for an experienced appointment center right now.

          I have the proven script and service and system etc ...

          Tim King

          773-331-1787

          TK6863@gmail.com
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  • Profile picture of the author MWGrubb58
    How can you tell if a telemarketer is qualified?

    Do you just let them try to make appointments and if they don't, let 'em go?
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    • Profile picture of the author Digital Info Diva
      Originally Posted by MWGrubb58 View Post

      How can you tell if a telemarketer is qualified?

      Do you just let them try to make appointments and if they don't, let 'em go?
      They're a tight-knit group. Good telemarketers know other good telemarketers
      and often refer each other. They also know all the wannabes.

      They come high-priced, but if they know you have a product that converts,
      they're negotiable. I started my friend with very little info and she had a
      callback and a sale the very first day. BECAUSE SHE KNEW how to make
      cold calls that work!
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      • Profile picture of the author Sullygromo
        Hey Diva...you want to share?
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    • Profile picture of the author John Durham
      Originally Posted by MWGrubb58 View Post

      How can you tell if a telemarketer is qualified?

      Do you just let them try to make appointments and if they don't, let 'em go?
      3 days to get a sale... here's the phone, here's the list, here's the pitch, sink or swim.
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  • Profile picture of the author MWGrubb58
    So, with you working together, your telemarketer get s a nice bonus for all the paying clients and you are freed up to do what you do best... the face to face.

    Warmly,

    Millard
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    • Profile picture of the author Bronwyn and Keith
      Hi Millard

      Exactly.

      Can you imagine being in a "telemarketers" world and "knowing" before you get out of bed that you already have pending bonuses lined up???


      They LOVE IT.

      Regards

      Bronwyn and Keith
      Originally Posted by MWGrubb58 View Post

      So, with you working together, your telemarketer get s a nice bonus for all the paying clients and you are freed up to do what you do best... the face to face.

      Warmly,

      Millard
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  • Profile picture of the author yoyo
    im looking at using a call center to generate some leads and hopfully offload them from a website and facebook page.
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  • Profile picture of the author John Durham
    I just posted a big long thing here, but deleting because it throws the thread off... point is . Yes telemarketing, and telemarketers work AWESOME. It is the most effective way to market offline. Period.
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    • Profile picture of the author Bronwyn and Keith
      Hey John

      That's it. You are absolutely spot on.

      Get it right and its a "goldmine".

      Regards

      Bronwyn and Keith
      Originally Posted by John Durham View Post

      I just posted a big long thing here, but deleting because it throws the thread off... point is . Yes telemarketing, and telemarketers work AWESOME. It is the most effective way to market offline. Period.
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  • Profile picture of the author charline530
    Banned
    [DELETED]
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    • Profile picture of the author John Durham
      Originally Posted by charline530 View Post

      I'm sorry, I can't help you.

      Lol. Theres another one bound to bite the dust.
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  • Profile picture of the author madison_avenue
    It depends what is said in the cold call:

    Call 1: would you like to buy new windows. result: failure.

    Call 2: You have won the lottery, please give me your number. result: success.

    I'm not saying that you must say they have won the lottery, but your call should
    create feelings akin to call 2, rather than call 1.

    The business owner wants to see what's in it for him, if he see's plenty in it for him, then he is more likely to give you a positive response.
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    • Profile picture of the author Bronwyn and Keith
      Hey Madison

      Yep the good thing is "good telemarketers" can convey those feelings through the phone and a great script will fill in any holes.

      Regards

      Bronwyn and Keith
      Originally Posted by madison_avenue View Post

      It depends what is said in the cold call:

      Call 1: would you like to buy new windows: result failure.

      Call 2: You have won the lottery, please give me your number: result success.

      I am not saying that you must say they have won the lottery, but your call should
      create feelings akin to call 2, rather than call 1.

      The business owner wants to see what's in it for him, if he see's plenty in it for him, then he is more likely to give you a positive response.
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  • Profile picture of the author John Durham
    It more about the "energy" delivered than actual "lines".

    If you lift a persons energy they want to talk to you, and if you :drain: it, they want to get you off the phone.

    "my bargains they may despise, my face they may reject, my mannerisms may cause them suspicion. YET, my "love" will melt their hearts liken to the sun whose rays soften the coldest clay, and who is there who can say nay to me when his heart feels my love?".

    Spread love like butter and you will do well on the phone.
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  • Profile picture of the author madison_avenue
    Certain products such as yellow pages ads, newspaper and magazine ads, are sold almost excursively by telemarketing. It is seen as the most efficient way to do it, this should be proof of their effectiveness.
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    • Profile picture of the author Bronwyn and Keith
      Hi Madison

      You are right about the power of telemarketing if places like Yellow Pages does it.

      They charge a fortune for even a 1/4 page so it certainly is proof of the value of the approach.

      Regards

      Bronwyn and Keith
      Originally Posted by madison_avenue View Post

      Certain products such as yellow pages ads, newspaper and magazine ads, are sold almost excursively by telemarketing. It is seen as the most efficient way to do it, this should be proof of their effectiveness.
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      • Profile picture of the author ColdFire123
        Well It is really true that if you work in telemarketing .you will have a big money. I had a friend that have that campaign and he earn big money.
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  • Profile picture of the author iw433
    Madam Diva
    A WSO on Telemarketing would be great. I think it is just the what the off line crowd is looking for.
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  • Profile picture of the author beargy
    In order to do this appropriately, do you need a team behind you? How does this work if you are working solo?
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  • Profile picture of the author Bjj Gi
    You don't need a team behind you to do telemarketing.. why pay people if you dont' have the money to pay for them yet. Telemarket yourself and once you build a good income then search for others to do the telemarketing for you and grow bigger. However telemarketing won't work for all, depends what you are selling.
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