CPC vs. Organic Clicks
A lot of people just use an arbitrary price like $100 and try to compete with the yellow pgs but I'm trying to focus on value and think being competitive with adwords makes sense. So if I'm charging $100/mo and the cpc for my phrase is $4, I better be getting 25 visitors/mo thru organic to be competitive, unless organic converts better than adwords.
Any insights are appreciated.