[Report] Sources of Offline Clients
My experience:
Google Places: 3/10
The clients here either already have a Web Development Company working on their design and seo or are bombarded with hundreds of mail from Internet Marketers everyday. So their rate of conversion from a business entity to your client is very low.
Yelp: 6/10
Now Yelp is a crowd-sourced business model. So offline business listed here are the perfect bait for us Offline Marketers. The approach to the business owners from Yelp is quite different from the traditional cold-calling or direct mailing methods. You need to take a creative route to make them your clients.
Google Adwords users: 7/10
This is one of the niche area where IMer's are not flocking but its soon going to change. Search for the Geographic specific product/service and then go to the websites of the advertisers. Contact them telling that you can help them in getting Organic free ranking instead of paid advertisement. Converts well most of the times.
YellowPages: 8/10
Now this is a Goldmine of offline clients just sitting there and waiting for you to approach them. The list of Offline businesses is so huge that you need to have an army of outsourced marketers to even tap a fraction of the businesses. There are special methods which helps in minimizing the time and increasing the conversions (This will be dealt later )
Thus this is my experience in finding new offline clients. Share us your experience in finding new offline clients. Don't worry, There is too much fish in the sea
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