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Offline Warriors.... (Must Read Now)

by scoopy
20 replies
Okay this needs to be honest an real here i know many of you warriors are doing local biz marketing etc.

Questions to ask yourself if your offering a service to mom an pops etc. Are you providing a good ROI for what you are charging them.

Q/A

Facebook fan page $150 a month(average price) for what? playing on social media is it producing any real ROI or just saying you got a Facebook page.?

SEO $500 A Month how do you make there phones ring? are they making much more now or are some just okay with saying your on the first page hurray !...

Mobile Websites $500 one time... Okay soo what are you telling them to buy your 500 dollar one time site they need to have one its the future will the masses see any real ROI from this...

I think what a business wants more than any of these things are leads, phone calls etc. don't you think idk maybe i could be wrong. SEO is a great service btw but the others are good too just maybe not selling ROI but more of the idea that hey you need this to the owner. what you guys think?


-Scoop
#offline #read #warriors
  • Profile picture of the author Chad Heffelfinger
    If done right a Facebook fan page and a mobile website can have great ROI. Depending on the business a Facebook fan page can be a better tool than almost anything a business uses to get customers in the door.

    It all depends on if you are just setting one of these things up for your client to just set it up, or if you are explaining how they should be using it to get the benefit from it.
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    • Profile picture of the author scoopy
      Originally Posted by Chad Heffelfinger View Post

      If done right a Facebook fan page and a mobile website can have great ROI. Depending on the business a Facebook fan page can be a better tool than almost anything a business uses to get customers in the door.

      It all depends on if you are just setting one of these things up for your client to just set it up, or if you are explaining how they should be using it to get the benefit from it.
      Takes time tho don't you think to get fans an then try to make it go viral etc.

      It works i won't disagree so thanks man.
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      • Profile picture of the author Curtez Riggs
        Most offline business are only concerned with their local demographic. Now, imagine for a minute...

        Create a dynamic facebook page, with lead capture....
        Obtain targeted "likes" from members of the local community....
        Merchant offers special offers to members of the fan page....
        Community Members floods his business seeking a deal....
        Merchant, periodically emails "limited offers" to members of his list....

        It makes perfect sense to me your prices as listed are very affordable and I believe the return for the right business is actually extremely affordable.
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  • Profile picture of the author prostarprofitsdotcom
    Many are offering internet marketing tools such as websites, fan pages ect...

    In many cases these are just graphic artist there is more to marketing that just a pretty picture.

    I walk them through a step by step system #1 they need to understand the basic of marketing. I sell them a marketing systems both online and offline (capture page, generate lead, infor product and follow up system) Then I help them leverage their business. Then I help them to never pay for their advertising again through funded proposals.

    I helped a dentist by using a JV deal with local beauty shops in 90 days the dentist grew 3200 customers. If you sell them stuff that does not work this is the fastest way to go out of business.

    This is only my story
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  • Profile picture of the author Ryan Shaw
    You have to determine whether it will be worth it and bring a positive ROI. You are the consultant.

    If I don't believe it will, I don't offer the service. It's simple. Don't offer it just to make a quick buck.
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    • Profile picture of the author scoopy
      Originally Posted by traffictipsnow View Post

      You have to determine whether it will be worth it and bring a positive ROI. You are the consultant.

      If I don't believe it will, I don't offer the service. It's simple. Don't offer it just to make a quick buck.
      So then consulting is different than building a say SEO company or PPC company or Social media company but more of having anything an everything for them to cherry pick an pay you. Sounds like a head ache to me.
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      • Profile picture of the author Riz
        The whole purpose of providing online marketing services to offline businesses to give them a positive ROI.

        Offline business owners could not give a monkeys about the ins and outs of SEO, PPC etc. They are interested in their bottom line improving and as the providers of this service it is our job to show them the value in our services in terms of their bottom line and then provide it.

        I have worked with and work with many small and medium sized clients and speak from experience when i say that our services are almost guaranteed to give them a positive ROI if they are the right business to work with.

        For me it is not a headache, but a mutually profitable relationship.

        Riz

        Originally Posted by scoopy View Post

        So then consulting is different than building a say SEO company or PPC company or Social media company but more of having anything an everything for them to cherry pick an pay you. Sounds like a head ache to me.
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        • Profile picture of the author scoopy
          Originally Posted by Riz View Post

          The whole purpose of providing online marketing services to offline businesses to give them a positive ROI.

          Offline business owners could not give a monkeys about the ins and outs of SEO, PPC etc. They are interested in their bottom line improving and as the providers of this service it is our job to show them the value in our services in terms of their bottom line and then provide it.

          I have worked with and work with many small and medium sized clients and speak from experience when i say that our services are almost guaranteed to give them a positive ROI if they are the right business to work with.

          For me it is not a headache, but a mutually profitable relationship.

          Riz
          Nice so what are the main services you provide an what are your customers are you charging high end monthly or many customers with low monthly fees would like to know. thanks
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          • Profile picture of the author Riz
            We offer a wide range of services but they are customer specific. They can range from Autoresponders to SEO to PPC etc. The charges are also varied and again customer specific. For example what i'd charge a chiropractor for a simple solution like an autoresponder would be a lot more than what i'd charge a hair salon for a similar service.

            All my charges are value driven.

            Riz

            Originally Posted by scoopy View Post

            Nice so what are the main services you provide an what are your customers are you charging high end monthly or many customers with low monthly fees would like to know. thanks
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  • Profile picture of the author danemorgan
    @ Riz - So you are in effect charging a commission on what you believe the ROI will be? Also could you elaborate on "guaranteed to give them a positive ROI if they are the right business to work with."
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    • Profile picture of the author Riz
      Not a commission as such but my prices are usually based on the value i believe we can return and what i reasonably believe they can afford at the time in terms of an upfront and ongoing fee.

      'the right business to work with'       - - - lets say as an example we offer an seo service and get them to page 1. However, their site might not be converting. If they are not willing to listen to us in terms of website changes required then the successful seo campaign we provide will not bring them the ROI it should.

      Also as another example if we were offering an email marketing service and set everything up and made the relevant suggestions on what they should be doing to grow their list but they never followed through then again they won't benefit from a positive ROI as they are not the right business to work with.

      Hope that makes sense.

      Riz

      Originally Posted by danemorgan View Post

      @ Riz - So you are in effect charging a commission on what you believe the ROI will be? Also could you elaborate on "guaranteed to give them a positive ROI if they are the right business to work with."
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  • Profile picture of the author MichaelHiles
    ROI can only be determined by the business owner. If you're selling a B2B service, the best that you can do is to help the business owner calculate what the ROI would be based on their financial picture - which is unique from business to business.

    Unless they already know exactly how much it's already costing them to acquire a new customer, there's no way for anyone else to ascertain the ROI - and most small business owners have no idea what they're spending on creating a new client at all. They declare a marketing/advertising budget based on their most recent bank statement. Maybe if they're real sophisticated like, they will base it on last year's sales. But in most cases, you're dealing with someone who worked their butt off to get to the point of making $75K a year, and the idea of paying someone $500 a month for something unproven is tempered with the fact that they'll have to listen to the Mrs. complain about missing a couple nail salon sessions... well.. you get the point.

    To answer your question scoopy, if you're not attaching an ROI to something you're trying to sell to a business, you're not going to sell much of it at all. B2B sales is almost exclusively ROI-driven when you get out of the tiny Mom & Pop business that's run out of the hip pocket.

    But yeah, you're getting the idea about a lot of the garbage spetum that gets blabbed to and fro under the guise of being "marketing expertise".

    Selling backlinks to build a search ranking for a crappy website that has no compelling message that doesn't get someone's phone to ring doesn't really seem all that great of an idea for the business owner does it.

    Except that's exactly what a bunch of backlink sellers hustle calling it "marketing".

    If you're not genuinely helping your client, you're not going to be in business for very long.
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    • Profile picture of the author scoopy
      Originally Posted by MichaelHiles View Post

      when you get out of the tiny Mom & Pop business that's run out of the hip pocket.
      Can you do more into detail on this an why do some ppl say mom an pops isn't to good. How do you target the more stable companies then? The chances of getting a decision maker is much harder.

      Any tips would be great.

      -Scoop
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      • Profile picture of the author MichaelHiles
        Originally Posted by scoopy View Post

        Can you do more into detail on this an why do some ppl say mom an pops isn't to good. How do you target the more stable companies then? The chances of getting a decision maker is much harder.

        Any tips would be great.

        -Scoop
        Well for starters Mom & Pops simply don't have the money.

        The smallest size company that I will work with is in the $5 million range, and that's pushing it. I worked with a $3 million/year company earlier this year, but it was for a strategic reason. I find that you really start to get momentum in the $10 - $50 million range.

        Decisionmaking in those kinds of firms tend to be committee-oriented, sometimes involving 20 different stakeholders who must fingerprint the deal. Selling is a PROCESS, and can be a long term play of even a couple years depending on the circumstances. But when you're finally in the door, it tends to be for the very long haul.

        Given the upside, the difficulty to get to the decision is quite manageable.
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        • Profile picture of the author AndrewCavanagh
          I like what you're saying...you absolutely 100% should be focused on bringing in more profits for a business than they're paying you in fees.

          If you do that your service is a bargain for local businesses.

          I would add though that with many businesses you can make them substantial profits with SEO and other marketing strategies you mention.

          If you're doing SEO for a realtor for example you only need to bring them in one new client a month and you're going to make them some serious money.

          It doesn't matter so much what the strategy is...what matters is that you focus on getting results.

          The reason you charge upfront for your services is because it gets the business owner committed to making the strategies you implement work.

          Without that financial committment you'll find there's very little serious committment on the part of the business owners you work with.

          When they've gone through the process of paying you they also tend to be far more serious about doing what's required of THEM to make a strategy work and to keep track of the kinds of results it's getting.

          Finally you only talk about getting new leads but good marketing goes WAY beyond lead generation.

          There's follow up of prospects and clients, getting them to buy again, buy more, buy more frequently and/or bring in referrals to a business.

          There also are many other effective strategies that don't involve lead generation.

          It's important to take a wider more objective view of the businesses you work with if you really want to help them increase their sales and profits.

          Kindest regards,
          Andrew Cavanagh
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  • Profile picture of the author sdentrepreneur
    I only work for small to large companies now. No more Mom/Pops for this guy. Besides SEO, SEM and Social Media, I create Internet Based Sales Funnels for Lead Generation.
    The larger companies are looking for ROI and I provide that for them.
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by sdentrepreneur View Post

      I only work for small to large companies now. No more Mom/Pops for this guy. Besides SEO, SEM and Social Media, I create Internet Based Sales Funnels for Lead Generation.
      The larger companies are looking for ROI and I provide that for them.

      Everyone will gravitate in time towards their ideal client type.

      I think it's a mistake to label a business with the term "mom and pop".

      I know many one person businesses doing several million dollars in turnover a year who would make fantastic clients.

      In the same vein there are plenty of businesses making $5 million to $20 million a year plus who would be a nightmare to work with.

      It's far more important to identify the kinds of personalities you like to work with, the transaction values of the business, whether the business type fits your skills and strategies and whether the particular business owner is going to be genuinely committed to working with you and paying you what you're worth.

      Also for someone starting out looking for experience a smaller business run by someone they know is often a great place to start to learn how the whole process of working with a client works.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author scoopy
        Originally Posted by AndrewCavanagh View Post

        Everyone will gravitate in time towards their ideal client type.

        I think it's a mistake to label a business with the term "mom and pop".

        I know many one person businesses doing several million dollars in turnover a year who would make fantastic clients.

        In the same vein there are plenty of businesses making $5 million to $20 million a year plus who would be a nightmare to work with.

        It's far more important to identify the kinds of personalities you like to work with, the transaction values of the business, whether the business type fits your skills and strategies and whether the particular business owner is going to be genuinely committed to working with you and paying you what you're worth.

        Also for someone starting out looking for experience a smaller business run by someone they know is often a great place to start to learn how the whole process of working with a client works.

        Kindest regards,
        Andrew Cavanagh

        Andrew i gotta give it to you everyone is a target some are pick an looking for big contracts some small. Please share more details on who you work with an hwo you find them. thanks.

        -scoop
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  • Profile picture of the author MWGrubb58
    Working with business clients is really simple. As Michael said above, most mom and pops work out of their hip pocket... they could care less about ALL the online mumbo-jumbo... they want results!

    All business THINK they want more customers coming through the door... What they really want is more profits... more money in their bank account.

    Does the website you fixed up for them bring in more leads? Does it help cut costs of customer communications? Is a fan page actually bringing your customers more value if they hook up with it?

    Al these things need to be addressed.

    But the bottom line is... what are you doing for the business overall to bring in more money or stop the bleeding? It doesn't matter if you are a consultant or internet marketer... that's the question.
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    • Profile picture of the author scoopy
      Originally Posted by MWGrubb58 View Post

      Working with business clients is really simple. As Michael said above, most mom and pops work out of their hip pocket... they could care less about ALL the online mumbo-jumbo... they want results!

      All business THINK they want more customers coming through the door... What they really want is more profits... more money in their bank account.

      Does the website you fixed up for them bring in more leads? Does it help cut costs of customer communications? Is a fan page actually bringing your customers more value if they hook up with it?

      Al these things need to be addressed.

      But the bottom line is... what are you doing for the business overall to bring in more money or stop the bleeding? It doesn't matter if you are a consultant or internet marketer... that's the question.
      Well said milly billy...
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