Providing REAL Value
Very rarely, however, do you see claims from marketers on how they actually INCREASED their client's revenue by any percentage. And let's face it... if we're not making our clients money, were useless. We could create the most badass site in the world, filled with top-notch copywriting and an awesome sales funnel, we could get them listed #1 for every keyword within their niche, we could create a rabid social media presence... but if it's not bringing in MORE revenue than what we're charging, we're redundant.
So here's my question... if you're working in a small town with low search volumes across the boards, how can you justify your prices, even if they're small? How can you be sure that your marketing MAKES your clients money?
I'm just interested in sparking a discussion that is, for once, more about providing value for the business owner than sucking as much money from them as possible.
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Lisa Gergets -
Thanks - 3 replies
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willz605 -
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John Durham -
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internetPro -
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John Durham -
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Lisa Gergets -
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Diane S -
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Bronwyn and Keith -
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