[Exposed] Advanced Membership Business Model Using Local Businesses
Here we go...
Today, one of my clients received the following email:
Would your practice like to be the exclusive sponsor of the educational information regarding PRACTICE SPECIALTY on the Sun Sentinel Website Health Section and receive all the referrals and raise your position on the Search Engines? To see the site on the Sun Sentinel Website Health Section click here http://www.sun-sentinel.com/health/ and look for the I NEED ADVICE NOW link at the top of the Page and choose your county and then go to our MEDICAL Section ALSO AVAILABLE FOR EXCLUSIVE SPONSORSHIP Non Surgical Cosmetic Surgery Skin Care Cellulite Removal Laser Hair Removal Cosmetic Surgery Botox Injections And many more educational topics The cost is only $100 per month, per county, per topic or take all 3 counties and pay the discount rate of $150 per month per topic. Pay 90 days in advance and take advantage of our additional discounts. The more topics you secure the better the rates. If you are interested in this exclusive sponsorship, please contact XXX or XXX at XXX XXX-XXXX. |
It took a while to find the "link". It was, in fact, a paid banner at the top of the Sun Sentinel (South Broward's largest newspaper).
The banner leads to: I Need Advice Now - Educational information from Chicago area professionals (looks like their Title tag needs some help, eh?)
If it's affiliated with the Sun Sentinel, then I don't understand why the Whois doesn't disclose the connection. Looks like someone's article directory.
Anyways, after 3 clicks, I see the "sponsor" area. Here's a sample for legal:
The 3-Step Membership Plan Summary:
- Buy a high profile ad at a major local newspaper.
- Link to your local business directory.
- Contact local businesses and offer a monthly package to "secure their position" before someone else does. 1-2 clients will offset the advertising cost in the newspaper.
Now I'm just waiting for someone to rip off this idea as a WSO. lol...
Good luck out there...and get creative!
Just here to see the shenanigans.
Just here to see the shenanigans.
Just here to see the shenanigans.