Help with some figures
Hi everyone,
What is your average Customer Lifetime Value from your experience?
I'm trying to do a very basic sales forecast. I know the amount of business will depend on marketing and sales efforts and know what on average is needed to get a new client.
What I don't have are any solid figures on the value of a customer once they are in the door with that first sales. I have some projections figures for a potential business partner / investor but that is all they are I would like to validate with actual real-world ones.
Thanks in advance, Mark
What is your average Customer Lifetime Value from your experience?
I'm trying to do a very basic sales forecast. I know the amount of business will depend on marketing and sales efforts and know what on average is needed to get a new client.
What I don't have are any solid figures on the value of a customer once they are in the door with that first sales. I have some projections figures for a potential business partner / investor but that is all they are I would like to validate with actual real-world ones.
Thanks in advance, Mark
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Steve Solem -
Thanks
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