How many others are doing this for your clients?

1 replies
OK.

Just a few, "gotta-get-it-out-while-I-still-haven't-had-my-coffee" thoughts. (Although I don't drink that horrible stuff....yuck. But the expression fit.)

On a light note first - someone brought up Dan Kennedy in another thread here. OK - Go pick up his NO B.S. books today. Like, over lunch.

Why?

Only because Dan Kennedy is the coolest, what's-up-with-his-mustache, cranky-but-brilliant, harness-racin', make you a bazillion dollars kind of guy.

Some like him, some don't. But you gotta say this: he knows his stuff. So go out and pick up a few of his books!

Start here: ...it's not an affiliate link.

Amazon.com: No B.S. Business Success in The New...Amazon.com: No B.S. Business Success in The New...
And follow the suggestions for his other books for great reads.

Second.

Am I the only one that feels like most people are only talking SEO, Google and backlinks when it comes to services for offline?

I need to learn that stuff more. BUT - there are so many ways to help offline folks. A lot of those ways have nothing to do with online strategies. I know some of you guys have got to be doing them...like Michael Hiles, (Cool - I just checked another thread for the spelling of his name and I saw a post that shows he's talking about apparently the exact same thing) and well, other guys.

It seems like they are doing it. And they obviously do very well.

I ask because I want to be offering more of the stuff I'm comfortable with - ad copy, direct mail campaigns if any, tightening up the sales funnel, making a sales funnel for that matter, reactivating old customers, retention programs, customer "touch" schedules, cross and up-sales, marketing tracking including making any ads pay for themselves, possible sales scripting (need to learn more) and general things of that nature.

Others do this stuff too right? I'm just weak on SEO (but I still know more each week I didn't know before thanks to this place) and Google listings and stuff.

So, are you guys offering services that just aren't all a part of the fancy "interwebs" (any Die Antwoord fans catch that - they're hilarious)? Do most here do both? One more than the other? Depend on the client? Do you feel more comfortable with a few specialties and outsource the others?

Thanks for your thoughts...
#clients
  • Profile picture of the author blackstone
    Nathan, I'm with you on this.
    It's not that one side is better or more right than the other, it's what you want to do and provide to clients.

    Myself, I'm in the consultant camp rather than the service provider camp.
    Michael Hiles mentioned strategy and tactics.
    I see SEO, backlinks and the other stuff as tactics.

    But, by themselves, they don't necessarily provide increased sales to businesses.
    Marketing is the whole picture.

    We're not typical of the world at large.
    There is life outside the internet

    SEO and backlinks (for example) may provide more traffic to a website but if the site doesn't do it's job, then no money is made for the client.

    Adding an autoresponder is something most of us here can agree on as well as using it for email marketing.

    But, if the emails don't give the reader what they're looking for,they'll stop reading, unsubscribe or make a spam complaint if they're on AOL.

    Zig Ziglar said "if you give enough people what they want, you'll get what you want".
    For our clients, that's more sales and profits.
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