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Help with Branding

by Guy G.
15 replies
Hi Everyone,

My wife (massage therapist) and I (personal trainer) are opening a health clinic/center.

We're trying to settle on a name.

Has anyone heard the expression In Fine Fettle?

If so, what do you think of it as a business name.

Also, would it require a description to explain what we do?

What ideas do you have for logos?

Are there any other branding questions I should be looking at?

Keep in mind we want to be inclusive of other practitioners in the future, so the name has to be inclusive of almost any natural health care modality.

Thanks in advance to your input,

Guy
#branding #health #logo
  • Profile picture of the author DylanJames
    I can't draw or design logos to save my life so I can't show you a picture but when I read your post the first thing that came to mind was a person laying on a massage table and a guy with well defined arms massaging her back. At the top, I'd put your business name "In Fine Fettle" and at the bottom I'd put something like "Get Ripped, Get Rubbed" or something like that. I'd also do the writing arched so it looks like two half circles.

    Obviously I'd work on the "ripped and rubbed" thing a little. That's just the first thing that came to mind.

    Just a quick note on branding for your local market...I've always liked localized business names. "Orlando Fitness" or "Charlotte Bakery" or something like that. I've been doing retail in my local area for 20 years now and almost all of my retail stores have the town in the name. I like that because it has the "buy local/mom and pop" feel to it and people like that.

    Hope that helps.
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  • Profile picture of the author Doug Slaton
    Since the Internet has become so important to small business that's where I go first when clients are considering names. I do keyword research to see what people are actually typing in the search engines to find the type of business that I'm working with.

    If they're set on one particular name or already have one then I recommend a domain name with the keywords that are being searched for and suggest they get a DBA for that name.

    I searched: natural health care & natural healthcare and came up with 4400 local searches for the former and 1600 local searches for the latter.

    I also agree with the other poster about having the city in the name. So I would probably go with Phoenix Natural Health Care (healthcare being two words).

    I had no clue what fine fettle was but if I see blah blah natural health care, I know exactly what you do.

    A very large part of sales and marketing for business revolves around communication. And to that end clear and direct communication usually works best.

    Something else to consider if you ever have any interest in going national would be to call yourself City Natural Health Care. This way as you roll out across the country other providers could be brought on under your business umbrella so to speak.

    Hope my input has given you some ideas, best of luck and much success.
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  • Profile picture of the author Mike Grant
    Ive never heard of in fine fettle
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  • Profile picture of the author vndnbrgj
    I would have no idea what Fine Fettle meant....
    I like the idea that was stated previously about ....Natural Health Care.
    I think if you have to explain the name, it's too much.
    Logo Design-I would go with a dumbbell and massage table, or lady massaging built man's shoulders.
    But don't be tied down to those logos...also look at logos that include your name.
    Like a symbol and the business name, or maybe just a cool way of doing the business name.
    I only say this because you plan on incorporating other practices. Which wouldn't fit the massage/fitness thing.
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  • Profile picture of the author LuisHuete
    Hey Guy.

    Send me an email address where i can contact you and ill hook you up with that FaceBook Ad stuff.

    Luis
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  • Profile picture of the author GCooper
    Guy, In Fine Fettle left me puzzled. Keep your company name simple and memorable.

    -G
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  • Profile picture of the author RaptorGabe
    Yeeahhhhhh I'm lost, you may want to rethink that one. Is it a local reference? Doesn't really sounds fitnessy for some reason.....
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  • Profile picture of the author Bayo
    Originally Posted by Guy G. View Post

    Hi Everyone,

    My wife (massage therapist) and I (personal trainer) are opening a health clinic/center.

    We're trying to settle on a name.

    Has anyone heard the expression In Fine Fettle?

    Have heard something that 'sounds' like it but cannot recall exactly

    If so, what do you think of it as a business name.

    I think it'll be too hard for people to remember as a business name and easy to forget

    Also, would it require a description to explain what we do?

    Certainly would

    What ideas do you have for logos?

    Are there any other branding questions I should be looking at?

    What do you want people to think of in their mind when thinking of your services? That's what you should shoot for

    Keep in mind we want to be inclusive of other practitioners in the future, so the name has to be inclusive of almost any natural health care modality.

    Let the focus of your offerings determine how you proceed. Being 'all-inclusive' can be tricky with a service business

    Thanks in advance to your input,

    Guy

    All responses inserted into the questions above

    Bayo
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  • Profile picture of the author Always-A-Warrior
    I never heard of fine fettle either but then again, if it's a popular phrase in your local community then go for it. I'm sending you a few very catchy names and hope you like it.
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  • Profile picture of the author ButterflyGarden
    Not sure what Fettle means?

    Why don't you search existing logo sites to get ideas?

    Logo Search - Logo Search
    LogoMaid - http://www.logomaid.com
    Web Design Elements - Themed CD ROMs with HTML Layouts, CSS files, and Graphics

    What Makes a Good Logo - What Makes a Good Logo

    And Building an Image with a Logo - Building an Image

    Here are some articles that discuss the details of slogan writing. Why certain slogans work and why some don't. You will find these helpful in writing a new slogan.

    A Look at Slogans - A Look at Slogans

    Unique Selling Proposition - Unique Selling Proposition

    Goodluck!
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  • Profile picture of the author Creativegirl
    The harder it is to get, the more you have to spend.

    If those words are locally known and connect to your industry, sure it could work. If not, you have to weigh what's more important to you, functionality or vanity (no offense intended).

    Develop what "you" want people to say about your business and let that drive some of your decisions.
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  • Profile picture of the author helpnguide
    A good brand will make people want to be associated with your company. They will feel proud and happy after purchasing your products and others will also know that they have bought your product. Just print your logo on each site will not mark.
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  • Profile picture of the author Anna Howard
    Go after promoting your business name with your website link on social media..... The only way one is able to go branding of ones website.....
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  • Profile picture of the author Tim Hoogasian
    Never heard of "Fine Fettle".

    "Branding" can be over-rated, and easy to get overly clever where potential customers will pass you by just for being too-cutesy or obscure, even if they 'get it'. Just my opinion, but unless you know that people are searching online for terms like that (and specifically looking for business services related to the term) then such a name may not hurt you but it won't help either... at least, if you're trying to draw customers from online to your offline service business.

    If you just want to use it as a business name and domain name, fine, but you'll need to use keyword phrases for your SEO efforts that resonate with what people really are searching for. Use those phrases as your (local-area) "anchor text" tied to your URL.

    Blog/article posts with link/anchortext entries like this are what you want:
    Want to be in fine fettle? Make good on your resolution to get in the best shape of your life. Make a fresh start with our Valentine's Special for residents of (Your City, State) in a new (keyword-rich phrase for your health service program with embedded URL goes here)!
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    • Profile picture of the author Morgan Westerman
      I didn't know either. But it makes sense after looking it up.
      I see finefettle.com and infinefettle.com are both taken.

      So you're asking a bunch of direct marketers in an internet forum
      for advice on your branding. Just keep in mind that much of your
      feedback will have more to do with their business than with yours.

      I think it's ok for a business to choose a brand name that's
      unfamiliar and non-descriptive, that's common. Take for example:

      Ebay
      Yahoo
      Google
      Yelp

      or older more traditional names like

      Nikon
      Lexus
      Sony
      Pepsi
      etc....

      As online marketers we're conditioned to think only in terms of
      keywords and keyword-rich domain names, etc. But a brand
      is more than a keyword, it's your promise. It's who you are.
      it's your image and value. Your branding strategy has more
      to do with your mission, benefits, and qualities than just the
      number of monthly searches.

      Every one of the brand names i mentioned above evokes a
      particular response. you probably feel differently about Coke
      than you do Pepsi, Ford than Chevrolet, etc. Yet the words
      themselves alone have no meaning.

      So maybe "In Fine Fettle" is fine as a business name. The
      reality is you can create your branding to represent whatever
      you want it to. But maybe there's another idea that better
      helps you capture and crystalize the image you want to portray.

      It's good you're thinking about your logo. A great logo will be your
      brand condensed into an image. Consider getting some input from
      a number of graphic artists from a service like 99designs.com.
      You'll get some quality designs at a reasonable price and will probably
      find something you absolutely love. It's around $300 but well worth it.

      You'll also want to develop a tagline. This is where you'll create a
      memorable, meaningful and concise statement that captures the
      essence of your brand, and explains what you do.

      Your brand is a vitally important part of your business. Give it the
      time and attention it deserves. There are a number of great books on
      the subject. Pick up a couple and have some fun. One I can highly
      recommend is The 22 Immutable Laws of Branding.

      Good luck.
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