Now THIS is how you make a client video that grabs attention

lol too funny.

I have no idea about the business. I just found it via someone posting it on another site. This other site was a non-marketing site, so that goes to show that it attracts attention of the regular viewer. The person that posted it just did so because they found it brash and funny.

roger6000 says that it's "dark," but I don't know if I agree with that. People going through a divorce often think like this (even though they know it's not good to), and as no "professional advertising" ever speaks like this, this sticks out as being tongue-in-cheek. Everyone knows that a professional isn't "supposed to" talk like this, and so I think for a lot of potential customers it would come off as being humorous (but at the same time, on the mark in the eyes of the person getting divorced).

Marketers talk about getting into the conversation that's already going on in the customer's head, and this seems to do that rather well. At the same time, as I mentioned, it's also tongue-in-cheek.

Some might see this video as stooping down into the gutter, but at least it's honest. While most lawyers will use lawyer-speak and legalese to make everything sound dispassionate and professional, their actual attitudes are no different than what's being expressed here. ... You can argue about the "morality" of that type of attitude if you like, but that's a different argument.

I've never been married or divorced but if I hated my spouse like vermin I'd think this guy was awesome and would tear it up for me and call me up saying, 'okay it's done get the champagne.'

I guess it depends if you want to go the 'let's play it all fair' or 'I hate the sight of you and want shot' in your divorce proceedings. It's horses for courses I suppose.

I tell you one thing - this puts me off marriage to begin with bahahah.