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Would you say this is a valid offline business model?

by BillyBee
11 replies
So my neighbor is an acupuncturist who doesn't have a website, and after doing keyword research and domain availability, it looks like I could get him on Page 1 of Google pretty easily.

I was thinking of creating a site around a keyword and domain such as, "Springfieldacupuncturist.com" and then seeing if he wanted the site after I got it on Page 1.

And if he didn't want it I figured I could easily shop it around to some other local acupuncturist.

And then if that worked well, I could simply repeat the same process in other cities by putting up, say, scottsdaleacupuncturist.com and then shopping it around to the acupuncturists in that city.

And so on. Get the idea? Just charge them an up front fee for building the site, and then a monthly fee for maintaining it.

Do you think this is a good business model for offline? I know it's not original, but I think it could work well. Let me know what you think. Thanks.
#business #model #offline #valid
  • Profile picture of the author George Sepich
    That model can work well. Actually keeping the domain and "renting" the site to the client is another option. The client will not want to ever stop renting it, because he will be aware that is will be made available to his competition.

    George
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    • Profile picture of the author BillyBee
      Originally Posted by George Sepich View Post

      That model can work well. Actually keeping the domain and "renting" the site to the client is another option. The client will not want to ever stop renting it, because he will be aware that is will be made available to his competition.

      George
      Great point, George, I had not thought about that! I suppose at some point he could make an offer to buy it from me, which could put me in a good position all along.
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  • Profile picture of the author Jimian
    It is...BUT you gotta make sure there is a demand for it.., for example

    "springfield acupuncturist" has zilch searches...but other cities have them:

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    • Profile picture of the author Mike Grant
      Originally Posted by Jimian View Post

      It is...BUT you gotta make sure there is a demand for it.., for example

      "springfield acupuncturist" has zilch searches...but other cities have them:
      I wouldn't trust that for such a localized niche.

      Adwords impressions is the way to go, imo.
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      • Profile picture of the author BillyBee
        Very good point. My "Springfield accupuncturist" was just an example. The city I'm targeting shows 600 monthly searches, just on the main keyword. Which is not a huge amount but I think it's enough to go on.
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        • Profile picture of the author Steve Solem
          Originally Posted by BillyBee View Post

          Very good point. My "Springfield accupuncturist" was just an example. The city I'm targeting shows 600 monthly searches, just on the main keyword. Which is not a huge amount but I think it's enough to go on.
          Billy - just a few comments about some lessons I learned experimenting recently with this model recently.

          I purchased a WSO a few months back about setting up a local site focused on real estate listings in my city that I could then flip or sell the leads from, but failed to research the demand thoroughly enough and also neglected the fact that there are at least two other cities in the states with the same name as mine. Doh!

          So...I'd be more specific and include a state since I'm guessing their are other "springfields" around, and just so you know my term gets about 600 searches a month and I'm now either #3 or #4 on google which brings me less than 10 people a month to the site. Nice to know I can get a site to rank with a few so so articles and a few paid backlinks, but there's not enough traffic there for me to do anything with.

          For your neighbor without a website the domain and website might be worth something to him just to get him online and give him a name to use in other advertising, but I wouldn't make any promises of getting many clients this way.

          If you want to develop niche sites in other areas I certainly think there's potential there, but be sure to do enough research to see what people are really searching for so you can get ranked AND get some good traffic to your site.

          Cheers,

          Steve
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          • Profile picture of the author BillyBee
            Originally Posted by Steve Solem View Post

            Billy - just a few comments about some lessons I learned experimenting recently with this model recently.

            I purchased a WSO a few months back about setting up a local site focused on real estate listings in my city that I could then flip or sell the leads from, but failed to research the demand thoroughly enough and also neglected the fact that there are at least two other cities in the states with the same name as mine. Doh!

            So...I'd be more specific and include a state since I'm guessing their are other "springfields" around, and just so you know my term gets about 600 searches a month and I'm now either #3 or #4 on google which brings me less than 10 people a month to the site. Nice to know I can get a site to rank with a few so so articles and a few paid backlinks, but there's not enough traffic there for me to do anything with.

            For your neighbor without a website the domain and website might be worth something to him just to get him online and give him a name to use in other advertising, but I wouldn't make any promises of getting many clients this way.

            If you want to develop niche sites in other areas I certainly think there's potential there, but be sure to do enough research to see what people are really searching for so you can get ranked AND get some good traffic to your site.

            Cheers,

            Steve
            Steve, that's a valuable story, thanks.
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      • Profile picture of the author Jimian
        Originally Posted by mgtarheels View Post

        I wouldn't trust that for such a localized niche.

        Adwords impressions is the way to go, imo.
        True, and there's not much there either.
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        • Profile picture of the author BillyBee
          Originally Posted by Jimian View Post

          True, and there's not much there either.
          So what am I looking for in the way of Adwords impressions? A minimum number of advertisers?

          Not sure what you mean there, exactly, and I'd like to understand. Thanks.
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          • Profile picture of the author Jimian
            Originally Posted by BillyBee View Post

            So what am I looking for in the way of Adwords impressions? A minimum number of advertisers?

            Not sure what you mean there, exactly, and I'd like to understand. Thanks.
            Well, for example, type into Google, "springfield acupuncturist" and gaze to the right to see the # of real LOCAL ads in AdWords. If all you see is the big marketing co. advertisiting and no local biz, then the demand is weak...(either that or you may just be AHEAD of the crowd.)
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            • Profile picture of the author BillyBee
              Originally Posted by Jimian View Post

              Well, for example, type into Google, "springfield acupuncturist" and gaze to the right to see the # of real LOCAL ads in AdWords. If all you see is the big marketing co. advertisiting and no local biz, then the demand is weak...(either that or you may just be AHEAD of the crowd.)
              Makes sense, Jimian, thanks.
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