Cold Calling Is Illegal What Do You Do?

by 53 comments
Hi Fellow Warriors, here in Canada (and maybe in other countries as well) now it is illegal to cold call to businesses and individuals register in the "Do Not Call List", even Bell was fined today

(CRTC announces that Bell Canada has paid a $1.3 million penalty for violating the National Do Not Call List Rules)

Fellow Warriors that use cold calling as their main technique to get clients What are you planning to do?

Do you think this will affect you?
#offline marketing #calling #cold #illegal

  • Profile picture of the author Joshyybaxx
    Same thing is in place in Australia - however I am pretty sure you could find out the numbers on the list and cross check them before you dial, I don't really cold call that much personally so it doesn't change too much and often I could get attention with an email and put in some call to act things like "if you would like to discuss this further please call me on xxxxxxx".

    At the end of the day it's not worth the risk of a fine for a sale
  • Profile picture of the author Web Content By Jim
    Originally Posted by patadeperro View Post

    Hi Fellow Warriors, here in Canada (and maybe in other countries as well) now it is illegal to cold call to businesses and individuals register in the "Do Not Call List", even Bell was fined today

    (CRTC announces that Bell Canada has paid a $1.3 million penalty for violating the National Do Not Call List Rules)

    Fellow Warriors that use cold calling as their main technique to get clients What are you planning to do?

    Do you think this will affect you?
    So, because of this are you going to stop cold calling?

    There are still many legal ways to cold call in Canada...

    Also, are you 100% sure cold calling and telemarketing are handled the same way?

    Just some things to think about...
  • Profile picture of the author Jade456
    It's illegal in the United States as well. When it went into effect, it was the final nail in the coffin for most of the telemarketing companies here in Las Vegas. Most businesses just switched to emailing those that are "subscribed" to their newsletter, etc. Of course, the law hasn't caught up to email spam yet.
  • Profile picture of the author patadeperro
    Originally Posted by One Cent Content View Post

    So, because of this are you going to stop cold calling?
    Well I have never been fan of cold calling, and now being illegal...my answer would be yes definitely.

    I am not sure if telemarketers and cold calling are treated different, but I don't see why not, the result is the same, annoying people bothering you to buy something you did not ask, the annoying cold calling techniques have arrived to such a level that now the government is taking serious measures.
  • Profile picture of the author patadeperro
    Originally Posted by Jade456 View Post

    It's illegal in the United States as well. When it went into effect, it was the final nail in the coffin for most of the telemarketing companies here in Las Vegas. Most businesses just switched to emailing those that are "subscribed" to their newsletter, etc. Of course, the law hasn't caught up to email spam yet.
    I think that the results it is exactly the same, bothering people with information they did not ask, if they are subscribed to your email list that is not spamming, because they can unsubscribe any time, BUT if they are not subscribed and you keep emailing them, then yes, that is the same that cold calling, just annoying people with offers they did not ask for.
  • Profile picture of the author Web Content By Jim
    Originally Posted by patadeperro View Post

    Well I have never been fan of cold calling, and now being illegal...my answer would be yes definitely.
    Cold calling is not illegal - that's the point I'm trying to get at...

    Edit:

    Useful Link - https://www.lnnte-dncl.gc.ca/nrt-ntr-eng
  • Profile picture of the author patadeperro
    Originally Posted by One Cent Content View Post

    Cold calling is not illegal - that's the point I'm trying to get at...

    Edit:

    Useful Link - https://www.lnnte-dncl.gc.ca/nrt-ntr-eng
    Well, I thin depends on how many cold calls you make isn't? when you make 50 phone calls in a day cab you be considered a telemarketer?

    I would not take the risk.
  • Profile picture of the author Web Content By Jim
    I think the link covers all of that...
  • Profile picture of the author Dan Williams
    Depends on what you're offering. We started a good direct mail campaign by using a list of all who were listed on the DNC list ...and telemarketed to those who weren't... ROI was positive
  • Profile picture of the author Michael Lambert
    I think it's only illegal if you call certain hours. At least here in Cali. There is a law somewhere. Also, if they say to remove them from your list, you have to.
  • Profile picture of the author myob
    In the US, cold calling is not illegal if you are calling businesses. The DNC list only applies to private residences, but even then it's not illegal if you already have an established business relationship.
  • Profile picture of the author tryinhere
    Originally Posted by myob View Post

    In the US, cold calling is not illegal if you are calling businesses. The DNC list only applies to private residences, but even then it's not illegal if you already have an established business relationship.
    if you think about why would a business have a do not call me number ?

    here's our contact number, but please don't call my business on it ?
  • Profile picture of the author myob
    Originally Posted by Quake View Post

    Don't go cold calling, you have it all here....
    On the contrary, you have essentially nothing here at all. Cold calling can be a very powerful marketing tool, if it is done correctly. A major part of our business is the result of cold calling in our targeted offline markets. Do not dismiss proven marketing methods just because there are regulations.
  • Profile picture of the author DavidSimpson
    Last I heard, in the US it's illegal for residences but not for businesses (I'm not a lawyer so make sure to check for yourself), but most people do not like cold calling anyway.

    You may want to try doing video reviews of businesses websites or their online market if they do not have a website.

    Check out pages 2+ on Google for the market/service that you want to go after for businesses. Show them how their competition is ranking on page 1.
  • Profile picture of the author AndrewCavanagh
    # 1: Start by talking to the business owners you already know.

    # 2: Talk to the owners of businesses where you're spending money.

    # 3: Talk to business owners your friends and family know.

    # 4: Ask everyone you talk to who they know (referrals from other business owners are often the easiest to convert to paying clients.

    # 5: Go to business networking meetings, trade fairs and any other events business owners congregate. You may be able to speak at some of these events too.

    # 6: Become active helping charity groups and sporting organizations that have a high percentage of members who are business owners.

    # 7: Use snail mail.

    # 8: Use email.

    # 9: Use your imagination. It's hardly a big deal if one method like calling on the phone becomes a little more complicated to use.

    Just try something else and keep trying methods with some serious intention to get results until you do get results.

    Kindest regards,
    Andrew Cavanagh
  • Profile picture of the author Amber Jalink
    Originally Posted by patadeperro View Post

    Well I have never been fan of cold calling, and now being illegal...my answer would be yes definitely.

    I am not sure if telemarketers and cold calling are treated different, but I don't see why not, the result is the same, annoying people bothering you to buy something you did not ask, the annoying cold calling techniques have arrived to such a level that now the government is taking serious measures.
    Originally Posted by myob View Post

    In the US, cold calling is not illegal if you are calling businesses. The DNC list only applies to private residences, but even then it's not illegal if you already have an established business relationship.

    According to the DNC lists (as provided in the link above by One Cent Content), it is NOT illegal to cold call businesses...

    However - I don't *personally* think they like it either.

    On the remark of "if you've already established a business relationship", that's kinda a tricky one.

    You see, that Bell case (I'm in Canada so I follow these too) - Bell WAS contacting some of their own clients...

    but NOT heeding the "please don't call again".

    Frankly, I had issues with them too.

    We left Bell after myriads of mistakes that had me threatening to start a class action suit for their carelessness, and one of the Editors of the Toronto Star agreed with me but got a rep from the head office to actually DEAL with the issues and resolved everything. (Long story short, they said I owed over $500 - when by the time it was resolved, they owed ME $35 LOL).

    So once rectified, and I'd switched - (gone to rogers - never looked back) - Bell kept calling and sending me these letters in the mail.

    When they called, they'd try these "hard tactics" on trying to get us back, (even though they couldn't beat the price AND service I was getting with Rogers)...

    So I told them THREE times to stop calling and remove me from their lists, that I wanted NOTHING to ever do with Bell again.

    Finally, the guy must have done something... but I was still receiving the mail - even though I had called another 3 times to ask for that to stop as well.

    I finally sent a politely threatening letter stating that I WOULD contact the DMA and Consumer affairs for their absolute blatant lack of being willing to remove me at my request, which is my legal right.

    They finally removed me.

    My point:

    Bell was blatantly abusing their "right" as a business by continuing to contact people even after they were told not to, probably using the "they have a business relationship with me" as a scapegoat clause - which obviously did NOT work with the govt. Hence, why they were charged.

    So regardless, people do need to be careful.

    If you do cold call - you need to remove from the list immediately.

    It is my understanding that with the DNC lists, for telemarketers there is a cost to get it in the first place.

    One who contacted me in the past said they didn't know about the DNC list, they had autodialers who just called random numbers.

    "technically" a violation, but they removed me promptly.

    I think businesses are so busy trying to get their own clients/customers dealt with, cold calling is quite irritating.

    You might have heard of a course - it was mentioned elsewhere here on the forum, something called "Never cold call again".

    There are better ways to reach companies.

    Amber
  • Profile picture of the author myob
    Originally Posted by dimeco View Post

    ...There are better ways to reach companies.

    Amber
    LOL! Cold calling can save years of using "better ways to reach companies" techniques. Our target companies have layer upon layer of departments, purchasing agents, secretaries, etc that can waste your time. My telephone reps can find the right buyers who make the purchasing decisions faster than those who go around schmoozing in network work groups or wasting time in some kind of vague pursuit. Cold calling is an accepted practice in business, and even more so with large companies who have purchasing agents.
  • Profile picture of the author Amber Jalink
    Originally Posted by myob View Post

    LOL! Cold calling can save years of using "better ways to reach companies" techniques. Our target companies have layer upon layer of departments, purchasing agents, secretaries, etc that can waste your time. My telephone reps can find the right buyers who makes the purchasing decisions faster than those who go around schmoozing in network work groups or wasting time in vague pursuit. Cold calling is an accepted practice in business, and even more so with large companies who have purchasing agents.
    Maybe... we also both live in different countries with different laws... and I'm not talking about reaching "huge" companies.

    What works for you - great!

    I personally won't cold call.

    I get all my business from referrals, and I like it that way.

    Amber
  • Profile picture of the author The Kid
    Originally Posted by dimeco View Post

    According to the DNC lists (as provided in the link above by One Cent Content), it is NOT illegal to cold call businesses...

    However - I don't *personally* think they like it either.

    On the remark of "if you've already established a business relationship", that's kinda a tricky one.

    You see, that Bell case (I'm in Canada so I follow these too) - Bell WAS contacting some of their own clients...

    but NOT heeding the "please don't call again".

    Frankly, I had issues with them too.
    Unless you're being an ass or overly aggressive, the business owner may not be fond of being cold called, but I doubt they're highly perturbed by it.

    If cold calling isn't something you're personally comfortable with, then fine, don't do it. That's one less person using that medium I may have to compete with. But lets not make it seem like cold calling is the worst thing ever. And lets also not kid ourselves that there's anything tricky about the situation with Bell.

    As you said, they weren't heeding their clients request to stop calling. The law allows them to cold call existing customers under the premise that the person involved is already doing business with the company and, consequently, should be open to doing more business in the future. Once it's established that that's not the case, by being told please don't call again, or remove me from the list & etc., that default assumption is now overridden and subsequent calls or mailings are considered unsolicited and as such unlawful.

    Nothing tricky about that. And Bell knew as much which is why they finally desisted once you threatened to report them.

    * First and last thing I'll say in defense of cold calling... I'm not one for forcing ppl to see the light. *
  • Profile picture of the author myob
    Originally Posted by dimeco View Post

    Maybe... we also both live in different countries with different laws...
    Amber,

    The laws in Canada and US are actually very similar. We do cold calling to Canadian businesses as well as others. Cold calling really is an accepted business practice worldwide. Of course this is not our only method. Our marketing includes everything else mentioned in this thread and a whole lot more. But cold calling is just a marketing tool, just like IM or trade fairs, referrals, mailing, etc. The more tools you have in your marketing toolbox, the more successful you'll be. Using the right tool in the right market in the right way is the mark of the professional. Good luck.

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