AP(Andrew Patrick)'s offline marketing resouce documents

You can find them here:
AP's documents from the old WF thread

Cheers,

~Dexx

He was a scammer. Sold a WSO, took a lot of money from folks and then split.

I'm of the opinion, after seeing many inconsistencies in his posts, that he wasn't really doing the type of consulting that he said he did. It was all a ruse and many here at WF were pawns in his confidence game.

AP laid out some good info, but be advised, you can find this exact stuff in Dan Kennedy's and Jay Abraham's books and a lot seems lifted right out of a book called, The Obvious Expert.

Good luck!

You can definitely charge that much. A lot of what he said was true, but as i said, he was inconsistent, because, in my belief, he was regurgitating what he had read, just to gain trust and he couldn't keep the story straight.

Also, many folks on this board don't really do anything with real offline marketing. They think offline marketing is selling SEO to a brick and mortar joint, but that's still online marketing. It sounds like you are referring to helping offline businesses to improve their business, in whatever ways THEY need it, yes?

Who might I recommend?

Jay Abraham's Getting Everything You Can Out of All You've Got and most of his other stuff too.

Ultimate Marketing Plan from Dan Kennedy and most of his other books, his newsletters, etc.

The book The Obvious Expert is a great book on positioning yourself properly to command high paid contracts.

I have watched some great videos from the marketer, Eben Pagan that were really helpful.

The 22 Immutable Laws of Marketing from Al Ries and Jack Trout is not too current, but still insightful.

StomperNet/Paul Lemberg's Formula 5 is great, as is the Richard Johnson HMA system regarding what you need to execute on to actually help your client.

There was a good thread recently that had a lot of folks sharing their favorite resources. I don't have the link, but a quick search might find it and you can see what a lot of other smart folks here found helpful.

Sorry, can't recommend any WSOs, as I don't buy them. Ever.

But yes, you can definitely charge a lot when you are providing that kind of value to your client. And if you qualify your clients before working with them, you'll know just how much to charge because you will know exactly what they are doing wrong and how to fix it, and what it will do to their bottom line.

I guess what I am saying is, there is a lot of value in AP's posts, but don't believe that he came up with it all on his own.

Thanks again FomerWageSlave for the resources. You are very right, I also seem to find almost everyone is only offering SEO and web related services to businesses. Although I think that is very helpful, but it doesn't really help the business if their system is bad at converting these leads (e.g. not answering phones quickly...etc) By the way, are you currently providing marketing consulting services your self? Would love to learn your story and experience. If you want to keep that private, perhaps you can PM? Thanks again for your reply Happy New Year!! Steven

I was wondering what Andrew Patrick was all about. I was ready to sign right up for his stuff about a month ago but there were no autoresponder messages or offers after my opt-in. Good to know the heads up on this guy. Thanks for the info!

Tony, I did find much of his info very informative though. I have spent a little time learning general marketing from the likes of Dan Kennedy, Jay Abraham..etc So I was so thrilled to see someone whom looks to be doing so well in applying the various marketing techniques in one smooth process. What he said made a lot of sense because it mirrored good business and marketing sense. The disappointment for me is in his character and lack of integrity. I only hope that most of his process can still work. I am also hoping to find some one doing similar offline consulting, have a good process which I can emulate and learn from. Now that AP is gone, I was hoping perhaps Dexx or DogScout will be someone whom I can learn from. Currently evaluating my learning options whilst forming my own business plan.

Steven,

The one guy who can help you the most in regards to a consulting model that AP was preaching but didn't deliver is Vagabond who's just posted above.

I would wholeheartedly recommend you purchasing his WSOs, they are simply AMAAAAAAAZING!!!!!!!!!!!!

One of his WSO's features a mindmap of loads and loads of actual "offline" strategies to increase an offline business' profits as well as the standard online strategies. You will learn ALOT from it. It is simply a blueprint to follow.

He has another WSO which guides you through how to bring in leads into your consulting business too. My recommendation is you buy all of them. LOL! It sounds like I'm hard selling you on purchasing his stuff, but I really believe in his products, of all the WSOs I have purchased on "offline" stuff, none have come as close to being as good as his. None! Not saying that the others are crap, I've bought some really great one's too but his are on an entirely different level!

PM me if you want and I'll recommend some other great WSOs. As I said, I buy almost every offline WSO that comes out, so have seen some real gems out there...

Good luck mate on your learning curve!

Thanks manjit129!!

I will checkout Vagapond's WSOs. I actually thought Vegapond is a girl because of his profile picture :-)...

Looking forward to learning from you Vegapond!!

This is the first I've heard about the "AP" scam. Wow - that's quite a disappointment. I think the lesson here (one of them) is to know for sure who it is you are listening to, and make sure that those you trust have earned it. I have to admit - I was taken in by some of his bold claims, but as with so many other "sudden success stories" that come on the scene time always proves who the "good guys" are and who the "ethically challenged" guys are.

We have KILLER success stories popping up in the niche DAILY guys. Chin up. We are only tapping the tip of the iceberg here. My Dec 29th blog post got over 200 comments and many of those were from people that had success in 2010 with the "offline biz" business approach. This stuff is working.

Yeah, look at the guys others have mentioned in this thread. If you've been around for a while you can see who the good guys are. AP just wasn't one of them.

Sadly he wasn't who he said he was. He claimed to be an offline consultant and wasn't. He launched a WSO, got lots of money, and didn't deliver. The pity is, he could have made it as a motivational speaker!

There are lots of good people on the forum (mostly named above). I think if one is taking someone's advice, the thing to do is to see if you can find them 'out there' and see if what you find is consistent with what they are saying about themselves.

I agree with Manjit!

AP probably pretended to do many things he didn't do, or most probably, only partially did. And of course, he only delivered about 35% of what he promised to in his last WSO, and then vanished, which got a lot of us rightfully pissed.

That being said, he wasn't a true "scam", and he did deliver some amazing advice IMO. It is a tad hard to listen to him trustingly as it's hard to tell what's real and what's theory/invented, but overall, just the mental shift to selling REAL consulting services and NOT just commodity based services is still a point I see lost on many posters here (100% focus on offering SEO or web design to me is simply not worth it). That alone could help many people here improve their bottom line by a ton.

Simply reading the famous thread is worth your time and is golden if you want to do offline consulting.

Yes, I also found it hard to tell what's true and what's not. I guess truths mixed with lies is the most effectively way to lure people into a trap.

I wonder if AP's material can actually be used at all since I don't know if he actually used them in real life.

Vagabond, do you offer any of your questionnaires and marketing blueprints as WSO? I can't find any WSO of yours that appear to contain the actual questionnaires you used.

Thanks

Steven

You are a wise man as AP is the real deal.
I am also looking for more AP as he really knows how to sell to offline businesses