How do you dress when you meet a client ? Is Image a big deal ?

30 replies
Hey Guys,

Bit of a random question really isnt it,

i was wondering what your views are on this,

----

I personally do try to make myself look more professional, like anyone would what im asking is.. do you make that extra effort,

Due to being younger, i find it hard for some potential clients to take the meeting seriously, or think lower of me

So now sometimes i always make sure my Company Logo keyring is on my car keys.. as im always flipping them about... clients notice this and normally think of me, or the company as more professional

They need a pen ? i give them my companies one and say keep it...

Iv even gone to the extent of getting my car washed/waxed before meeting a client,


Now this may sound silly to allot of you, but i personally think it goes a long way,


Thoughts on this ?
#big #client #deal #dress #image #meet
  • Profile picture of the author John Durham
    Business casual is always good. A navy blue golf shirt, or long sleeve button down and a pair of casual dress pants never hurt any one. Casual dress shoes...

    Not the only way, but its safest to go middle of the road if you are unsure.

    Wear whatever you want though, thats the beauty of being in biz for yourself, as long as you provide a good service, you can be whoever you want to be.

    Its not like there arent more prospects if someone doesnt like your appearance... we have a very successful offliner around here somewhere who I love to read about that has pink hair... and thats part of her persona... Dang I cant think of her name offhand, should know it by heart.

    Yes! "NewbiesDiary"... man thats an amazing story right there. If that person doesnt inspire you nothing will.

    Somewhere around here she talks about her first 70k year in "Offline Marketing"... really great story. I cant find it though.
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    • Profile picture of the author Curtez Riggs
      I believe that the initial impression you present will often dictate the flow of the meeting. We are businessowners and proffesional consultants, and our image should support. I have personally witnessed several new salesmen/women lose a client within the first few minutes as a result of not being concerned about their image.

      Now I'm with John on the business casual approach, but I'm referring to being neat and clean. Hair cut, clean nails, clothes wrinkle free, pants above the waist line.

      Ivan, keep doing what you've been doing.
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      • Profile picture of the author John Durham
        Originally Posted by soldierscredit View Post

        I believe that the initial impression you present will often dictate the flow of the meeting. We are businessowners and proffesional consultants, and our image should support. I have personally witnessed several new salesmen/women lose a client within the first few minutes as a result of not being concerned about their image.

        Now I'm with John on the business casual approach, but I'm referring to being neat and clean. Hair cut, clean nails, clothes wrinkle free, pants above the waist line.

        Ivan, keep doing what you've been doing.
        Indeed. If they have invited you to their office, they are turned on. More important than being overly impressive is making sure NOTHING turns them back off.

        So casual or not, being "impeccable", clothes pressed, nails clean... is important to make sure there is nothing that turns the prospect "off". Being all around tight and clean is of highest importance. Even look well rested and hydrated...

        This is an interesting and important topic you have started here, that unturns yet another stone, another nook and cranny... of Offline Marketing.
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  • Profile picture of the author tonio79
    When meeting clients face to face i would say to come across as professional.
    If they are giving you money they want to know that it has gone to the right person who will do a good job.

    Your appearance can say alot. Take no effort in your appearance then people will start to think thats the approach you would take in your work.

    I suppose think about who you would want to meet to give them work....the scruffy individual who seems to make no effort, or the professional smart looking person.

    You can be individual in your style and still look professional!
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  • Profile picture of the author IvanovaiKai
    Quick Responses,

    Yeah i agree with allot of what has been said, this was not necessarily for me but for many people i know, who are 1hour from a meeting thinking "What the fudge am i going to wear ?"

    I Always thought it was common sense to at least look presentable but now if anyone was wondering, this Thread is here
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    Kai Aleksandr Ivanovai

    Make Money Online.. Just via emails and local businesses ? Click Here

    Flawless Events & Management LTD
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    • Profile picture of the author myob
      A key point I make to my sales reps is to always over dress when meeting a client. That sometimes means a three-piece suit with all the accouterments and accesories for presentations to professionals and executives. In general a white shirt with a tie is a minimum for even small businesses. Women need to dress conservatively and even more impeccable to be taken seriously.
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  • Profile picture of the author vndnbrgj
    I wear a button down dress shirt with my company logo on it.
    Along with dress slacks and dress shoes.
    (You can get this done at Queensboro.com)

    Depending, I will wash my car as well.
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    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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  • Profile picture of the author Rus Sells
    When I sold as a contractor I dressed like a contractor, when I sold farm equipment I dressed like a farmer, when I sold to small businesses I dressed like a business man.
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    • Profile picture of the author Digital Traffic
      Originally Posted by Rus Sells View Post

      When I sold as a contractor I dressed like a contractor, when I sold farm equipment I dressed like a farmer, when I sold to small businesses I dressed like a business man.
      And when you sold Girl Scout cookies?
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      • Profile picture of the author Rus Sells


        Me selling Girl Scout Cookies in all my splendid glory!


        Originally Posted by Digital Traffic View Post

        And when you sold Girl Scout cookies?
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  • Profile picture of the author cchipster
    Definitely dress professional. YOU ARE a professional working with professional people. You will be taken much more serious and with more respect right out of the gate. Works great for me. I will wear a tie if I really want to wow clients and get sales... other days just a sharp dress shirt and business slacks and shoes also works fine. No jeans, hats etc
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    No signature, I'm sure you will be ok.
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  • Profile picture of the author Rus Sells
    I very nice and subtle touch would be a cuff linked shirt with understated cuff links. If your a younger man it will communicate that you have some success, class, and taste. keep in mind understated cuff links like smoke colored metal. Just classy enough to be noticed but not over noticed.

    EDIT: I just Google cuff links and to my suprise!

    http://www.cufflinks.com/communications.html

    Sweetness! The QR Code links rock! HAHA Don't forget the 4GB USB links too! = )
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  • Profile picture of the author FormerWageSlave
    I remember seeing or reading Dan Kennedy talking about this and he was saying to dress the opposite. For instance, meeting a corporate client in a company of suits? Dress business casual, no tie. Meeting with a automotive repair shop? Business suit and tie.

    I can't find the link though. Damn.

    I had been meaning to make a post about this opposite technique 'cuz I didn't really understand exactly why, but never got around to it.
    Signature

    grrr...

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    • Profile picture of the author Rus Sells
      I'v'e heard this concept but I have found that you should dress in relation to the industry your in.

      As an example I don't see a farmer identifying with a three piece suited salesmen trying to sell him a 300k farm implement.

      On the same token, would you trust a roofing salesman who drove up to your house in a BMW coupe wearing a suite?

      Originally Posted by FormerWageSlave View Post

      I remember seeing or reading Dan Kennedy talking about this and he was saying to dress the opposite. For instance, meeting a corporate client in a company of suits? Dress business casual, no tie. Meeting with a automotive repair shop? Business suit and tie.

      I can't find the link though. Damn.

      I had been meaning to make a post about this opposite technique 'cuz I didn't really understand exactly why, but never got around to it.
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      • Profile picture of the author FormerWageSlave
        I don't know... that's why I want to find that darn link. I need to hear Mr. Kennedy's reason. If he gave one... hmmm... I vaguely remember him not explaining it all to well and that being the reason i wanted to start a discussion on it.

        If I had to guess, it was to show that you didn't care whether you were hired or not? And that the potential client's situation had no bearing on how he dressed himself?

        I remember part of the story explaining how he came dressed right from the airport? Damn... I read so much stuff, I can't keep it all straight. Ugh.

        Originally Posted by Rus Sells View Post

        I'v'e heard this concept but I have found that you should dress in relation to the industry your in.

        As an example I don't see a farmer identifying with a three piece suited salesmen trying to sell him a 300k farm implement.

        On the same token, would you trust a roofing salesman who drove up to your house in a BMW coupe wearing a suite?
        Signature

        grrr...

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  • Profile picture of the author Joshyybaxx
    Hoodie, T and walk shorts/boardies or jeans if its cold and always a fresh pair of shoes (normally AF1's).

    I don't sell to people I just work with them and help them decide where they want to go, I don't really need an amazing suit because at the end of the day I'm there to see if I can connect well with the business owner and most business owners tell me that half the people in the suits that try to peddle marketing services aren't even qualified or know their stuff in the real world.

    If a business has a problem with how I dress then that's cool, I will just work with the next one in line, I have the degree + street knowledge to figure out how things work and I'm not really going to get myself into a working relationship with someone who's going to make decisions based solely on clothing.

    I keep my suits for moot courts at uni - I hate wearing them.

    But hey I'm Gen Y and I'm good at what I do and I don't mind if people have problems with how I dress.

    On a side note, if I was going to a corporate event or a big corporate client I'd dress in professional attire... but I stick to the small the medium businesses and mainly micro businesses specialising in services.

    -Josh.
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    =)

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  • Profile picture of the author LiquidSeo
    Originally Posted by IvanovaiKai View Post

    Hey Guys,

    Bit of a random question really isnt it,

    i was wondering what your views are on this,

    ----

    I personally do try to make myself look more professional, like anyone would what im asking is.. do you make that extra effort,

    Due to being younger, i find it hard for some potential clients to take the meeting seriously, or think lower of me

    So now sometimes i always make sure my Company Logo keyring is on my car keys.. as im always flipping them about... clients notice this and normally think of me, or the company as more professional

    They need a pen ? i give them my companies one and say keep it...

    Iv even gone to the extent of getting my car washed/waxed before meeting a client,


    Now this may sound silly to allot of you, but i personally think it goes a long way,


    Thoughts on this ?

    Hi Ivan,

    Great post. I do the same....

    If I taking the client to lunch, I'll get my car detailed that morning. If just a meeting at their office, I'll dress somewhere business casual with possibly a sports coat.

    I usually leave a pen and some flyers during the meeting.

    Image is everything, and while I don't need suit for most of my clients, I wear it for some attorneys.

    Dress for success - it really works.

    Brian
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  • Profile picture of the author JonWebContent
    Don't forget the nice pen!

    It all depends on what type of business you have, really. I used to be an insurance agent and would wear a tie. I shared office space with a friend of mine that runs a delivery business and he would wear whatever he wanted.

    Forget those cheap Bic pens.......go spend some money and get something slick!
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    • Profile picture of the author AndrewCavanagh
      It's not a random question at all and it can be VERY important.

      One basic guideline:

      Dress the way your business owner dresses but up a notch.

      In other words dress the way he thinks he dresses.


      If in this business casual attire is normal you dress casual but a cut above.

      If it's standard in the business to wear a suit wear a good suit.


      Also some things that can put some business owners off...body piercing on your face, crazy colored hairsytles, mohawks etc etc.

      Dressing conservatively is less likely to put a prospect off and a lot of sales is more about not putting a prospect off than anything else.

      Often the bland salesperson does very well.


      If you want to step out and wear crazy styles etc that might work too but you are probably putting yourself at a disadvantage.

      Ultimately though it's your business that gives you the freedom to do what you choose.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Alton Hargrave
        In the movie, Tin Men, the siding salesman was in someone's home extolling the virtues of aluminum siding. He always dropped a five dollar bill on the homeowner's floor when they were distracted. Then, he would pick it up and exclaim "Oh, you must have dropped this on the floor!"

        Of course, the homeowner always took it out of the salesman's hand and kept it. The homeowner would think the salesman is certainly honest, when, in fact, neither of them were.

        This is, of course, an example of something you shouldn't do. If you do decide to sell aluminum siding, I think those guys always wear a cheap plaid suit.

        Alton
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  • Profile picture of the author mcmillad
    Dress in what you think is comfortable and best represents "you". Everyone has a different opinion on how to dress, but what matters most is that you are on top of your game and comfortable in your appearance. If wearing a top dollar suit gives you confidence then do it. If you want to wear shorts and sandals, you might give the impression that you don't need to "impress" your client because you are that good. I wouldn't want a web designer that is in a suit. I want the hippie looking dude that sits in front of a computer all day
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    • Profile picture of the author aduttonater
      Depends on who your meeting with. If your meeting the owner of a small start up service company, your prospect may dress in shorts and t-shirt while your all dressed out. Keep in mind of the setting where your meeting is going to be at.

      If I meet with landscaping clients to bid a job. I throw on my dirtiest white shirt and pants, and put in my price. This allows the prospect to see that I'm already dirty from a previous job.

      If I meet with a business owner, who is interested in my advertisement services, I might throw on a long sleeve collared button up tucked into some dress pants.

      As far as vehicle, I drive a beat up van with my side window missing. If someone wants to judge me on what I drive, then they must not understand the living standards in this economy.
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  • Profile picture of the author SirThomas
    If you sell SEO services or anything associated with online marketing, then you don't need to wear suits and ties. Most of the business owners think you're some type of a hacker and don't expect you to wear Armanis...

    You want to look like an "insider" who can do some "special things" for his clients, not
    like a Yellow Pages salesman...

    On the other hand, if you sell group health insurance, investments, equipment, venture capital or corporate tax services, wearing a suit would be highly expected.


    Thomas
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    • Profile picture of the author John Durham
      Originally Posted by SirThomas View Post

      If you sell SEO services or anything associated with online marketing, then you don't need to wear suits and ties. Most of the business owners think you're some type of a hacker and don't expect you to wear Armanis...

      You want to look like an "insider" who can do some "special things" for his clients, not
      like a Yellow Pages salesman...

      On the other hand, if you sell group health insurance, investments, equipment, venture capital or corporate tax services, wearing a suit would be highly expected.


      Thomas
      Exactly. Its better to look like a "geek"... has anyone ever used the "geek squad" from best buy?

      They come out to your office in black pants and a golf shirt that says "geek squad" with a pen behind their ear... very "computer geeky". To me thats more appropriate and convincing than a suit. Suits mean "Mark up" / "Sales Commission"... to me.
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  • Profile picture of the author Rus Sells
    In all my years of selling to "people" either business or consumer there is one theme I noticed throughout the whole time.

    People want to be associated with success, and want to do business with people who are successful in what they do.

    Some of you will not agree with me but and that is OK, but it is fact because it's in our human nature to want to be associated with successful business's and people.

    Plain and simple, dress as if you are successful and you will be viewed that way.

    It does not matter what "you" think of it or your "perceptions" these are you own mental walls and they have nothing to do with other peoples desires.

    PS: Armani suites are not required, just look nice and polished like you care about your image and how you present yourself to your prospect.
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  • Profile picture of the author Michael Clough
    Suits are out......this isn't Glen Gary / Glen Ross!! I met with a CPA from a large firm the other day. He wore a blue blazer and no tie.

    I wore similar attire!
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  • Profile picture of the author swd123
    I think formal wear is a must, especially here in the UK where small business's are most sceptical.

    I think the car keyring could just be a personal thing, just makes you feel more confident but the pen can be pretty useful incase they lose your contact info.

    Also im no sure I'd had the car cleaned unless they actually see it - just my opinion.
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  • Profile picture of the author tonyscott
    Black trousers, business shirt, no tie, jacket dependent on weather. I don't drive much, so my car is an old, beat up Alfa Romeo. That said, I'd rather be turning up in a 911.

    Tomorrow I will be driving 25 miles to meet some financial planners looking for a new website. During the appointment setting phone call I asked if this was a fact finding appointment or are they ready to get something sorted out. I'm done visiting businesses to have my brains picked - it's 4 hours out of my day, so barring cock ups, that will be another client on board.

    Back on thread, I don't think it matters what you wear if you are confident in your abilities (think Frank Kern), but being respectful to the business norms of the market sector that you're targeting is just a no brainer.

    Tony
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