Top 10 Marketing Mistakes Consultants Make
Yes, we all make them.
We don't like to admit it, but we do.
Mistakes.
They suck. They're expensive. They hurt.
But they're also a fact of life.
And we don't grow when we make the correct choices.
So... without further adieu.... here's my top 10 combined list of personal experience and observations of worst mistakes that consultants make in their marketing.
No, I won't tell you which ones were personal vs. observations.
1. Spending time and money on marketing tactics that don't produce ROI or that are simply "vanity-driven" (ALL ABOUT ME ME ME ME ME).
2. Holding unrealistic expectations for which marketing tactics can produce which results.
3. Not implementing effective marketing because of poor decision-making.
4. Not sustaining implementation over the long term (GIVING UP TOO SOON).
5. Relying on a single marketing tactic or venue to provide adequate sales.
6. Poor implementation (for example... poor marketing copy, poor presentation, poor targeting).
7. Dropping leads or failing to nurture warm leads that aren't ready to commit just yet.
8. Not communicating tangible value in your marketing story/presentation.
9. Not integrating various marketing tactics.
10. Terrible planning for lead generation - don't plan all the steps in the process, they just "wing it".
I'm sure that a couple of these should spark some productive discussion.
Feel free to add more to the list as well... either from observation or from personal experience (the truth shall set you free.... confessional is liberating).
We don't like to admit it, but we do.
Mistakes.
They suck. They're expensive. They hurt.
But they're also a fact of life.
And we don't grow when we make the correct choices.
So... without further adieu.... here's my top 10 combined list of personal experience and observations of worst mistakes that consultants make in their marketing.
No, I won't tell you which ones were personal vs. observations.
1. Spending time and money on marketing tactics that don't produce ROI or that are simply "vanity-driven" (ALL ABOUT ME ME ME ME ME).
2. Holding unrealistic expectations for which marketing tactics can produce which results.
3. Not implementing effective marketing because of poor decision-making.
4. Not sustaining implementation over the long term (GIVING UP TOO SOON).
5. Relying on a single marketing tactic or venue to provide adequate sales.
6. Poor implementation (for example... poor marketing copy, poor presentation, poor targeting).
7. Dropping leads or failing to nurture warm leads that aren't ready to commit just yet.
8. Not communicating tangible value in your marketing story/presentation.
9. Not integrating various marketing tactics.
10. Terrible planning for lead generation - don't plan all the steps in the process, they just "wing it".
I'm sure that a couple of these should spark some productive discussion.
Feel free to add more to the list as well... either from observation or from personal experience (the truth shall set you free.... confessional is liberating).
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