Ideas Wanted
Okay, so here's the deal. This Friday I'll be meeting with a guy who owns a massage equipment and supply store that's been in business since 1986. He actually paid someone to create the website he currently has, which I seriously hope this was YEARS ago, and also has a blog somewhere in the world wide web collecting dust. The good thing, however, is that he has spent on a PPC campaign (knows a little somethin' somethin' and should have some funds to take a risk), seems open to 90% of the ideas I threw at him over the phone, and is more than aware his site could use a major overhaul.
From his lips to my ears, he's very unhappy by the fact that he has a hard time updating his current website, and he'd love to have someone handling said updates, as well as the postings for his blog and maybe even the e-mails he sends out to those on his list.
This is his website: Body Logic. . Your Massage Therapy Supplies and Equipment Store - eBodylogic.com
Por favor mis amigos, throw any and every idea on how to revamp his site my way. I'll be working on a proposal to give to him this Friday and could use the extra help. Items of particular import would be a suggested wordpress e-commerce theme for his site and a pricing model.
I haven't gotten a chance to really sit down and plan anything out yet, had other things to do and didn't want to get ahead of myself, but this is what I have in mind so far:
A totally new wordpress e-commerce site (duh, lol). I haven't taken the time to look for a model site but something more modern and similar to this: Deprecated Browser Error meets this Massage Table| Massage Supplies & Products |BestMassage Warehouse
I'd incorporate his google place's store pictures onto the site and set up a more legitimate testimonials page and definitely make the site easier to navigate. I'd also include a map it form within his contact us page.
I'd make a separate site for his Continuing Education classes like Louie suggested. I'm thinking of having this be connected to his blog with his blog updates being centered around the CE classes he will be offering that month and highlighting complimentary products that can be found at his online store. (both sites would have a link leading to each other)
On the blog site, he would have a special resources page specifically for those who are new to the industry that would have an opt-in form in which they would receive a getting started e-book for new therapists. The e-book would detail some stuff they need to keep in mind as a new masseuse and products they will need to have which can all, of course, be found at his online store and would have a link leading to them. They would also have some more getting started info/specials sent to them over a series of 4-8 weeks or so.
Not too sure about this part but, the rest of the pages on his blog as well as his main website would have a simple subscribe for discounts & updates opt-in form above the fold with a coupon picture to reinforce the idea. They would then have their own auto-responder series that would center around the continuing education courses and this is the feed that the folks who signed up for the e-book would be switched over to once their 4-8 week series was over.
When presenting my proposal, I'd give him the option to go with my entire marketing plan, or to start small by keeping the one website and just revamping it, then tackling the separate CE/blog site after that, and lastly adding the autoresponder marketing program.
Okay, not everything I had in mind, but please let me know anything you think I should add or detract, and recommend a price & maintenance fee. This will be my first meeting with a potential client.
-
vndnbrgj -
[ 1 ] Thanks - 1 reply
SignatureLife Begins At The End Of Your Comfort Zone- Neale Donald Wilson -{{ DiscussionBoard.errors[3171786].message }}-
The Kid -
Thanks - 1 reply
{{ DiscussionBoard.errors[3172304].message }}-
The Kid -
Thanks
{{ DiscussionBoard.errors[3176398].message }} -
-
-