What do you "call" yourself? Any interesting titles?

by Dexx

Posted: 13 years ago 53 replies

OFFLINE MARKETING

Bonjour Warriors!

I'm just about to create a new batch of business cards to test a new offer I'll be providing prospective clients as a lead-generation method.

However, I'm thinking instead of "Marketing Consultant" that I might put "Profit Specialist," "Marketing Specialist," "Profit Leak Specialist," etc. as my title on the business cards.

I'm curious if anyone else has tried different titles on their business cards, and what kind of inquisitive responses or funny eyebrow-raising looks you have received as a result.

Anyone pushing the barriers of creative marketing out there?

~Dexx

#call #interesting #titles

sierracharlie 13 years ago

"Profit Specialist,"
"Profit Leak Specialist,"

Personally I love the term "profit leak" but i would never use it on a business card
as a title. It has the potential to confuse too many customers.

I think plain and simple title is best followed by a nice short and descriptive tag line.

For Example,

Joe Bloggs
Sales and Marketing Advisor
"We help your Small Business to Grow"
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Trivum 13 years ago

I agree that if you get too creative, you may confuse some people ... or simply make them roll their eyes.

That said, I think it's a worthwhile endeavor to try to come up with something that may be *slightly* different but still makes sense right away and "clicks" right away.
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Giftys 13 years ago

I agree with the others. To me "profit specialist" sounds contrived, phony, or too "salesy". I think people appreciate "down to earth" much more.

I think you're smart to think creatively though. Maybe you can push that boundary through a graphic on the card or a catch phrase or slogan.
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- myob 13 years ago
  
  Account Excecutive works well even if you're a one person operation. Savvy business owners have seen them all, and no doubt will snicker at some of these made up titles instead of buying.
  
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John Durham 13 years ago

"Mac daddy"... Ooopps did I just say it out loud? No, I dont put it on Biz cards though. "Web Development Specialist".
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ADukes81 13 years ago

Creative Director is what I use
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coach 13 years ago

A bigger issue is what you call your company. Make sure you choose a professional name that communicates trust. Then, use benefit rich headlines and language in your marketing materials.
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Creativegirl 13 years ago

For testing purposes doesn't really matter what you use.

I agree with those nixing the "Leak" one, though.

Let's us know how it goes.
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MichaelHiles 13 years ago

Your Virtual Chief Marketing Officer
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Tiduslite8 13 years ago

"Online Marketing Specialist"
"Internet Marketing Specialist"

Those will probably get you a few questions, such as "What is Online/internet marketing?" or "What does a online/internet maketing specialist do?"

Any questions that give you the chance to create interest in your services are good.
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blackstone 13 years ago

None of the above?
How about what is the headline on your biz card?
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- Dexx 13 years ago
  
  Originally Posted by blackstone
  
  None of the above?
  How about what is the headline on your biz card?
  
  I have a headline already (one for both front and back), along with an offer I can track.
  
  I'm asking about what people use as titles for themselves, thanks though.
  
  ~Dexx
  
  Thanks
  
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blackstone 13 years ago

Wasn't sure if you were using a "traditional" card
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- Dexx 13 years ago
  
  Originally Posted by blackstone
  
  Wasn't sure if you were using a "traditional" card
  
  No worries, I'd assume the same thing myself (since most people do stick with the "typical" business card info).
  
  ~Dexx
  
  Thanks
  
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waffle_pancakes 13 years ago

I use "Internet Marketing Consultant", "Marketing Specialist" "Marketing Expert"

That's just my personal preference.
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alcymart 13 years ago

Go with whats proven else you'll find yourself in trial and error mode which is fine if you want to learn why people have stuck to "Marketing Consultant"

Take care,

Bernard St-Pierre
Marketing Consultant
Copywriter/Teacher
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Amir Luis 13 years ago

Because you already have tracking in place... you may ad another tracker and do some split testing.

I personally don't use a title anymore.

If I did... it would be "Web Dude".

In a previous life... I use the title... "Difference Maker"

Why? Because I make a difference.

That's why.

Now for my opinion....

Creative Director is good... I have used that before... but confusing... I should call you when I need a photo moved. Not when I am looking to confirm a deal.

Account Executive is professional... but salesy... also widely used by most media sales reps.

Internet Specialist I just can't get into. It sounds borderline arrogant... and fake. Not a common position people would understand.

Marketing Consultant is clear and concise. Very good...

Client Relations.... is a nice title if you are looking for a change yet it doesn't limit you in any way.

So... My vote for the initial split test since you are using your business cards as a marketing peice...

Client Relations
Marketing Consultant

But I am a big fan of Difference Maker.....

Makes for a good conversation piece.
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Scott Kennedy 13 years ago

"Online marketing consultant" or "freelance web consultant". Both have worked pretty well during my very limited interactions with clients.
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iw433 13 years ago

I use; Client Acquisition Specialist
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- sierracharlie 13 years ago
  
  Originally Posted by iw433
  
  I use; Client Acquisition Specialist
  
  I like this.
  
  Clear, to-the-point and different. Potential for confusion is low. This ticks alot of boxes.
  
  But, do not forget your tagline which could include reference to internet marketing.
  
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  Dexx 13 years ago
  
  Originally Posted by sierracharlie
  
  But, do not forget your tagline which could include reference to internet marketing.
  
  Most of the marketing and strategies I, and many others, do for businesses have nothing to do with the internet.
  
  Don't always feel the need to put "online" or "internet" in your stuff, as it might pigeon-hole you into a small area of potential business you could be receiving. =)
  
  ~Dexx
  
  Thanks
  
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marcao 13 years ago

I use same: Creative Director
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Tiger_Claw 13 years ago

Director of Creativity
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- blackstone 13 years ago
  
  Customer getter, Profit Enhancer
  
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MsMotivation1 13 years ago

Marketing Consultant... but I'm liking "Client Acquisition Specialist"... I may have to test that one
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- Jay Rhome 13 years ago
  
  Originally Posted by MsMotivation1
  
  Marketing Consultant... but I'm liking "Client Acquisition Specialist"... I may have to test that one
  
  Same here. Though why not have both titles on the card? Many professions have multiple titles on their cards (it's even required sometimes such as in the financial services industry).
  
  Thanks
  
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Landon Walsh 13 years ago

I quite literary have " 22 years of experience as a Marketing God" Posted on my emails and Resume.
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TimCastleman 13 years ago

I have two sets of business cards.

The first one has HMFIC for my business title

The other one is more professional.

When people ask what I do I tell them I make small businesses a lot of money and bring in more business.

Hard to fit on a card but people (the smart ones at least), get the point.

I bring the "rain"

Tim
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- Dexx 13 years ago
  
  Originally Posted by TimCastleman
  
  The first one has HMFIC for my business title
  
  LOL! Omg, do you actually have that? lol, that's golden =P
  
  ~Dexx
  
  Thanks
  
  1 reply
  
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  TimCastleman 13 years ago
  
  Originally Posted by Dexx
  
  LOL! Omg, do you actually have that? lol, that's golden =P
  
  ~Dexx
  
  Dexx -
  
  Yep. That is the card I hand out at IM conferences.
  
  Separates the crowd pretty quickly and always gives me a good laugh.
  
  Tim
  
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  wikaniko4life 13 years ago
  
  I am being slow.....
  
  What is HMFIC mean
  
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- Amir Luis 13 years ago
  
  Originally Posted by TimCastleman
  
  I have two sets of business cards.
  
  The first one has HMFIC for my business title
  
  I bring the "rain"
  
  Tim
  
  Hilarious... I am totally doing this from now on....
  
  Just for my friends though.... :rolleyes:
  
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- deesangels 13 years ago
  
  You're hilarious Tim!
  
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Amir Luis 13 years ago

Head Mother F'er In Charge
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Lazy 13 years ago

I'm the "director of creative marketing"

lol
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- AdamG 13 years ago
  
  I've been using Profit Leaks Detective as a byline for some time on emails and correspondence. Most of my clients are offline and they all know they are not making as much money as they should.
  I tie it to tracking the clues to where the profit leaks are.
  
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  wbinst2 13 years ago
  
  Hi Kezz, great post. Would a link to one of your sites on here be pushing the friendship?
  
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  Dexx 13 years ago
  
  Originally Posted by wbinst2
  
  Hi Kezz, great post. Would a link to one of your sites on here be pushing the friendship?
  
  Who is Kezz?
  
  Thanks
  
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Headfirst 13 years ago

My cards used to say "Managing Partner" because thats what's under my name on the articles of organization...

I'm getting ready to order a new batch of cards tomorrow and they won't have a title.

Ditch the title, minimize the logo and business name. Small businesses are in too much of a rush to be seen as nameless faceless corporations. Focus on putting yourself at the forefront of the business and don't use a title.
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Amir Luis 13 years ago

I was wondering the same thing Dexx... I thought maybe that was your secret lover calling you a pet name....

Not really the place... but... Haaaaayy.... lol
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Dexx 13 years ago

lol, shhhhh
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- tryinhere 13 years ago
  
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warrior realm 13 years ago

I help people attract new customers to their business by taking advantage of some free resources from Google!The response to that is "REALLY? How do you do that?Have you ever heard of Google Places. we should talk. Give me your business card and I'll send you some free information. If it looks interesting and you think you might need some help, feel free to give me a call!
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Demond Jackson 13 years ago

My title is kinda boring. I'm a Marketing Consultant.
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- tanya7zhou 13 years ago
  
  I am a Business Growth Consultant.
  
  I help small and medium sized businesses to grow.
  
  If you qualify to work with me; I will help you outmanoeuvre, out-sell and out-market your competition before they know what hit them by helping you:
  
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  Dexx 13 years ago
  
  Originally Posted by tanya7zhou
  
  I am a Business Growth Consultant.
  
  I like that!
  
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ardendo 13 years ago

"SEO Ninja"
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Note Taking Nerd #2 13 years ago

You're on the right track Dexx!

One of the best pieces of advice I ever received was that your customer doesn't "want" your product - in fact, it's an obstacle between them and the results they want.

People want the result, the outcome, their desire, their problem solved; not a consultant.

In the instance of weight loss, people don't want a book or a training or support - they want the weight off of their body.

So one of the best things you could do is focus your title entirely on the problems they want to solve or what they desire.

Gary Bencivenga, the world famous long form direct response copywriter talked about this in his "100 Seminar". He said that when people used to ask him what he did and he told them that he was a copywriter, they'd think it was copyrighting.

Then when he told them that he wrote advertising they'd start asking if he wrote the ads for the penny savers, he'd have to again explain that it was different.

So, finally he came up with a solution. When people asked him what he did, he started telling them, "You know how all business owners want more business? Well, I help business owners get all the new customers that they want."

Simple. Clean. To the point.

And if the person was a business owner, naturally, they'd want to know more.
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iw433 13 years ago

You guys are right. I need a tag-line. I like.
"I Bring The Rain..."
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- Dexx 13 years ago
  
  Originally Posted by iw433
  
  You guys are right. I need a tag-line. I like.
  "I Bring The Rain..."
  
  LOL - All of a sudden there's a large increase in business card titles based on movie references...heh heh
  
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  w123 13 years ago
  
  Originally Posted by Dexx
  
  LOL - All of a sudden there's a large increase in business card titles based on movie references...heh heh
  
  I like the biz card from "the social network":
  
  'I'm the CEO, B*tch"
  
  of course, thats probably not going to go over very well...
  
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Amir Luis 13 years ago

lol.... believe it or not I have yet to watch that movie. I am going to go get it know though... just based on that one line....
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Biggy Fat 13 years ago

Mr. Unemployable.
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