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Unread 17th January 2011, 05:05 PM   #1
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Default How I made $1600 within 72 hours of being in OFFLINE MARKETING

How I made $1600 within 72 hours of being in the OFFLINE MARKETING BUSINESS!




Wasn't it Zig Ziglar that said, "If you help someone across the pond, you can't help but get there yourself?"


Now you know my motivation for right this super long post. Here is what I promise not to do…

I promise not to share anything other than my own experience. If I do… I will tell you about it. There is no way in good conscience I could sit here and tell you stuff that is not fact based, and/or experience based. If someone else’s experiences are shared in this report, they will totally get the credit for it.
One of the problems I see with so many of the WSO’s that are out there?
They are re-writes of someone else’s material with absolutely no experience behind them. Or… they are someone’s just straight out B.S… An opinion based on conjecture. I will not share my opinion with you in this report. I will only share my experience. Opinions are really useless unless you have your own experience behind them.

Why do I say this?

Because… I grew up in Oklahoma. Oklahoma is the middle of the Bible Belt of the United States and people from that region are essentially good. Or at least they seem to have good motives, yet fall short of their chosen ideals on occasion. Being an “okie” made me start to take people at face value. Even on the internet. Maybe it’s because I make it a point to live by the principles of honesty and integrity, that I think everyone else does too.


That being said… I took what was being shared with me at face value and later found out this guy was a hack. A professional marketer who actually only said he had the experience he was sharing with me. After a short period, I started asking myself… why is his way not working? And more importantly, why is this person telling me this?

Needless to say… This guy is no longer around.
If you want to be successful in the online/offline arena, my first words should be… just be honest.

“My Karma will run over your Dogma!”


All over the internet and all over these forums you will find all these references to the “Law of Attraction”. Like attracts like… water seeks it’s own level… however you want to phrase it. I have found that if I am honest and forthcoming, it just so happens the people around me will be the same way.

So… Who am I?

Ok… Let’s get to it… Who am I? Hi… My name is Louie. You may know me as Amir Luis on the WF. Amir is actually my first name, a Persian name meaning prince, though I am not Persian, nor a prince. Growing up in the Midwest made it difficult having a Persian name so I just always went by Louie.

I have been in the offline marketing arena for about 8 years off and on. The thing is… I didn’t even know it. Offline Marketing as we define it today is combining your internet marketing savvy and mixing it with traditional marketing for the “brick and mortar” business. Back in 2002 I started the Re-Cell Technologies Corporation. What we did, was buy used cell phones in the offline world, then sell them online. Whether it be through secret trade related websites, or through open forums like eBay.

The whole business model was based on what we call today “offline marketing”. A sort of hybrid between the old and the new.
Then I started a window cleaning company. You know… squeegees and buckets. The main focus of that company was high end residential. Follow the money. The way I grew that business 50% annually was via internet marketing. Combining the internet with the other marketing streams ofcourse. But according to my tracking and split testing. The internet is where the majority of my business came from.

Once again mixing the old with the new.

Really… offline consultants should beware that “the Phone Book” is not dead.
Why do I say this? Because I have a really good friend who is a Sales Manager for Yellow Book. What I lovingly like to call ‘Big Bird’. Yes… the print aspect of the phone book is dead. They know it. You know it. Everyone knows it.

What you may not know is YellowBook, Dexx, Verizon, Fiest, etc. Whatever you may have in your local area if not all, do 360 marketing. They give away print yellow page ads to get you to do SEO. YellowBook360 has partnered with Google. One of the 7 companies in the world that have a partnership with Google. So when algorithims change. They know. They are ahead of the curve.

So if your marketing strategy is to defeat yellow book yet you don’t want to cold call. You might be screwed. If your lead list comes directly from the Yellow Book because you know they are advertising. You might be screwed.

This is a little known secret that is never talked about in the Offline Marketing Community. Companywide YellowBook360 builds 15,000 websites a month.

You know how they do it? Cold calling… Do you really not want to cold call now? What do they do? They prospect over the phone. Set an appointment, and then make a sale. Why? Because it works!

It has been said that imitation is the kindest form of flattery. If you want to be successful, you have to do what successful people do… right?

So this begs the question…. Why wouldn’t you mix the old with the new too? What I am talking about specifically here is… if you haven’t guessed.

Cold calling.

Every person I know that is successful. Every single one…

Has the ability to do what they hate to do.

That is what separates the men from the boys.
That being said… I know a former mentor of mine, Tom Pace - who's book you can pick up at Barnes and Noble, “the Kid and the CEO” always preached....

"The most important word in the english language is... Action."

So if you are not willing to take action... I don't know why you are reading this soon to be a report in post format. I would rather surround myself around people that are successful. People that don't take action, and aren't willing to do what other people won't do... get food stamps and unemployment benefits.

I don’t know about you… but I do not want to attract an hourly wage.
In all honesty... I really don't care for cold calling... But I will damned if it doesn't work. When the chips are down... I have bills due and no money coming in.... I can pick up the phone and go get that money. I'm not even really a good telemarketer. I fumbled my way through a lot of it. Then I got conditioned to be able to make calls with ease...

The first few times were very awkward… but I did it anyway.

Thank God for thetelemarketingforum and all its members.

Those guys held my hand and walked with me until I made some money. I had $0. And some bills due... It was taking WAYYYY too much time to get a list ready using Google... Newspaper ads... and the other entire BS opinions you here put out on these forums that someone read somewhere and preach it as gold.

I sold my Blackberry on Craigslist. I got a list and a cost effective auto dialer... and went at it. Starting with nothing and having my back against the wall with no job and no foreseeable income.

Within 21/2 days I made $1600. Money in the bank!

After all the crap I had done trying to do anything but cold call.

When I just did it, it worked.

I wonder how much money the people made that were clipping ads and circling it, saying they could help, then wasting money on stationary envelopes and stamps in those two and 1/2 days?

Even when I thought cold calling, and telemarketing (mixing the old with the new mind you) wasn't working... when my mind was telling me to give it up. I kept pushing forward no matter what. On Black Friday.... I took the day off. I got a call from a guy that I contacted over a month before. He ended up giving me $500 that day and agrees to the $230 per month I am charging his credit card. $100 of that goes to the guy that is actually doing the work. All I did was make some calls a month ago.

Is it always that easy? Nope.


But.... If you keep cold calling even when you don't need to... You will fill your sales funnel. Then out of the blue someone will shoot you an extra $500 while you’re sitting on your couch watching reruns and recuperating from a Turkey Hangover.

True story


The reason I know this works….

My first day calling... My 3rd or 4th phone call was an appointment for my first $1500 client... I screwed up... I sold him the farm for really cheap. Originally I sold him a website at $1000 with all of the bells and whistles.
Really… I was nervous and full of fear. I really didn’t know what I was doing. I just walked into the appointment with nothing but a smile, and walked out with a check. Knowing before I went in… “I got this!”

Then after working together for a little while and letting him see in live action my attention to detail. He said to me, “We will gladly pay you $1500.” Now… I don’t know if this is because I try to live my life by good principles… But if you ask me… the “law of attraction” was at work here.

Under Promise... Over Deliver...
not...
Over Promise... Over Deliver....

We all have to learn somehow....

So DAY ONE of my cold calling Rags to Riches Success Story....

200 dials.... 70 intros.... only a few actual pitches... No hard closes over the phone.... 3 appointments set...

One guy didn't have the time but repeated himself and I quote... "I would be VERY interested in you coming by and talking to me about this."

I bolded that to represent the inflection in his voice... yeah... that's a deal on lockdown in my book.... Out of all the calls made I never had anyone hang up on me. Or say anything negative at all really… But that one… I got goosebumps over...

That was the guy I sold the website to for $1500…..


So how much money do you make now?

I actually have been averaging about $1,500-$2,000 per week. How? Selling websites to small business owners as a “loss leader.” Really that is a low ball figure. Sometimes it’s $4,500… Sometimes it’s $1,500. Yet never less than $1500 though… I could do more… but a part time effort gets part time pay.


I usually get so caught up in the Technical side of things that I just forget to call... Then I get my back against the wall and start dialing my heart out.

Set a few appointments...

Get a sale...

Then focus on the techie crap that I know nothing about.

When I first started in offline marketing, I had only made websites for me.... now I am a bona fide pro...

This is why I sell websites with initial contact of a potential client.

Really offering a website is the best way to sell SEO. Selling a website or a re-design opens the door and gets them started and presold for other Offline Marketing Products. You are given the opportunity to start them with a good "On Page Optimized" site that is ready to rock once you add some "Off Page SEO". Making your job so much easier on the back end. As we all know… 80% of your business comes from 20% of your customers.

So you can develop the relationship from start to finish. What started me using this approach is…

When I called offering SEO or anything else IM related, they would say… “I don’t have a website.” When I called offering a website, some said they had one. Others said they didn’t. It kept the door open… making an opportunity out of every phone call.

This way, when you initially call... if they already have a website you can go straight to SEO or Social Media. This gives you options to at least go out swinging with each and every prospect. I figured this out after about 2 days (1/2days I’m lazy) of calling...

So I started offering Social Media and Email Capture Services. I thank God for the forums. (Thanking God is my thing. I don’t mean to offend. If you don’t like that… you can thank whomever you please.)

The reason I am thankful to the forums is I am too busy to do SEO myself. So I can offer services I know nothing about and flip it to a trusted source on the forums! Yepper..... a no brainer. 50% of something is better than 100% of nothing.

So what do you say if they already have a website?


"That's great ________ I am glad you are happy with it. What's your web address and email? I'll take a look at your website and send you a free report on any possible marketing improvements that might be beneficial to you."

Send a report, wait 24 hours, then call back and offer SEO and Social Media Packages....

That's just what I have been doing... So far so good.

By the way...

You will get alot of people that say they have a website and when you go for the SEO, they balk. I am pretty sure they are lying about having a website.
One thing you have to remember about getting offline clients!

Remember, getting offline clientele is sales. You have to sell your services to those in need. Anyone who has ever been in sales knows. BUYERS ARE LIARS! Straight up. We are offering a solution to their problem and they are lying or in complete delusion about what the problem is. Then people say salespeople are liars.... while there are some. For the most part.... we are good people. The Buyer is the one doing all the lying. We are just here to educate and inform while providing a solution. That being said… Now let’s move on…


So Let’s Talk About the Numbers….
Let’s say… the only thing you are offering in your offline consulting business is websites. Set aside for the moment all of the other aspects of your internet marketing skills. Even if you don’t know how to do websites and you are a killer SEO or Social Media person. I have a solution for you there too.
I go into every call with the primary purpose of selling a website. If other opportunities arise, then I pursue that avenue.
But for now… My unique selling proposition is marketing oriented content on direct response websites.

Anyone can build a site... but is it worth cost of hosting? Is it bringing in new business?

Let's say you didn't get greedy with your web design services....

Let's say you only charged $299 + $29.99 per month hosting and maintenance for a 5 page website... You outsource it to someone for $200.
Why? Because you want someone with a solid and proven marketing background to give you a Unique Selling Proposition compared to the other web guys out there.

What do you get out of the deal?

You get $100 from every sale after you outsource the work, which you can use to pay yourself or other proven telemarketers. You also get $30 per month for “hosting and maintenance” from here on out. That's $360 per year. Per client! You wouldn’t believe how fast this adds up.
Putting the money aspect aside…

This is what you really get.

You get more time to focus on what counts... bringing in more clients and helping the ones you have. The more websites you sell, the more you get in residual income from hosting, and the more warm leads you have for other marketing services. You aren't in the web design business. You’re in the hosting and internet marketing business. Website sales are just a way for you to get paid… to find qualified leads.

You have established that you are their "Web Specialist" when they need ANYTHING internet related. They will call you. Or you can get proactive and call them.... immediately after they are completely satisfied with their new online presence. You can call back and let them know...

"Hey Bill. Glad you like your site... Now you and I both now, it isn't going to do you much good without TRAFFIC... Did you know Google just changed the algorithm which tells them who to put at the top of search results?"

BAMMM.... Google Places and SEO listings SOLD! More money for you. All because you gave them a good deal on a website.

EDIT: The second half of this is further down the page if you want to read more.... Script included.

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Unread 17th January 2011, 05:08 PM   #2
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Amir I am lost lol.

what is to be continued ?

Go read another thread on a theory of how to get business. I actually do work to get business.
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Unread 17th January 2011, 05:11 PM   #3
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

There is more to come.....


I have been getting a lot of questions lately... so I am putting the WSO I wrote out there for everyone to see. I figure why not.

Let some more people who are struggling find out how to make mad stacks of cash in a short amount of time....

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Unread 17th January 2011, 05:34 PM   #4
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

so your giving away your WSO for free?

That's dope. I honestly think there should be a sticky thread in this forum with WSO's that are free that have been posted here.

Brenden (DrivenForMillions) posted one a while back that was grade A material.

Go read another thread on a theory of how to get business. I actually do work to get business.
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Unread 17th January 2011, 05:48 PM   #5
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Was hoping to stir more interest...

That is only a small part...


If I get some interaction I will post the important stuff....


I could post a WHOLE lot more....

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Unread 17th January 2011, 09:29 PM   #6
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Amir,
This post is $$$$$$ in the bank.

Thanks
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Unread 17th January 2011, 10:26 PM   #7
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Great Post Amir Good to see traditional offline marketing used with online marketing the correct way.


andy

Discover information for starting affiliate marketing from a very old warrior user http://www.andrewsaffilatemarketingsecerts.com and Start Building your Email List Fast Free Here====
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Unread 18th January 2011, 02:07 AM   #8
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I love Offline marketing. I love Online as well. Its just so fun to use some great real world stuff every once in a while.

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Unread 18th January 2011, 02:45 AM   #9
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Thank you for starting this thread and sharing your story. It is helpful. Although I'm an accomplished designer, marketer and publisher, I've struggled to make web design a profitable part of my business. That's not easy to admit. I can talk it all day long, plan a site strategy for content and marketing in minutes, get the contract out and add them to our online ticket system to submit their content but putting it in a proposal, selling it and then dealing with the hand holding to guide them trips me up.

9 times out of 10 a prospect does not know what they want, let alone know what they are even purchasing and I'm asked for a quote without any defined scope of services. If they want to compare my package and price with others they require too much time to educate.

What's attractive about what I've been reading here (not the cold calling) is the "system" and monthly fees small business can afford. It helps me to think how I can improve the product.

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Unread 18th January 2011, 03:06 AM   #10
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Really... just between you me and the tree...

I don't really care for doing web design....

For everything that you mentioned Creative Girl. I have moved in a different direction where I still sell them if I have to, or I can give them away if they take my other packages.

Don't get me wrong.... webdesign is what gave me a start in this business. I didn't really know to much about web design when I started either.

You really don't need to with sources like wordpress, and some practical experience.

Taking the Costco approach to web design has opened several other doors for me.

I mean... a website isn't going to do you any good without any traffic right?

I am in the traffic gettin' business. The money I make off of websites is just a bonus. Oh... and the $30 a month doesn't hurt my feelings either.

What a way to get a lead... Get paid.. to get leads.....

That's just good business.

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Unread 18th January 2011, 07:06 AM   #11
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

great post for us noobs ...
Would love to see the LONG version of this ...

Thanks Amir
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Unread 18th January 2011, 07:58 AM   #12
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I get most of my business from cold calling. Yes it sucks at first, but after you get used to doing it, it's not so bad. Thanks for this post, it has also given me some new ideas. I would love to know when you post your new stuff.

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Unread 18th January 2011, 10:08 AM   #13
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Fabulous Post Amir!

Just sent you a PM,

Best

Jodi
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Unread 18th January 2011, 10:11 AM   #14
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I'm going to review this post in a couple of hours! Too tired after the gym right now
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Unread 18th January 2011, 10:36 AM   #15
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Excellent post Louis...keep it coming all your experience will help us who are starting out in this land of cold calling! I always look forward to your posts in the TheTelemarketing Forum.com and now you have started an important thread here...I look forward to your next installment!

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Unread 18th January 2011, 10:42 AM   #16
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Quote:
Originally Posted by sconlinemarketing View Post
I get most of my business from cold calling. Yes it sucks at first, but after you get used to doing it, it's not so bad. Thanks for this post, it has also given me some new ideas. I would love to know when you post your new stuff.

Its a little uncomfortable but it is SUREFRE!

Its the way that you KNOW you are gonna make some money.

I have been desperate before and Cold calling saved my butt when I didnt have anything but a pad, a pen, a telephone book, and the warrior forum to find a webdesigner to fulfill the sales...LOL!

If you read the "What to do if you're desperate" thread , you will see that George Wright used the same idea when his back was against the wall and pulled it through, only he did it door to door.

There are more than a handful of warriors here who did the same thing when their back was against the wall and pulled themselves out of desperation and into prosperity... aside from NUMEROUS stories of people on my forum who came when their utilities were all looming and mortgage... They all started cold calling small business, and miraculously pulled through before the fat lady sang on them!

They Said "NOOOOOOOOOOOOO"! You will not sing on my family!

...and they picked up the phone and decided to do something about it! Something NOT hypothetical!

So its not exactly the most well kept secret on the warrior forum that flipping a couple of offline deals can save your ass when everything is closing in you... I personally think you have a lot better chance making a few thousand like that from a "phone booth", than you would trying to build a list from nothing to pay your electric bill in a crunch time...

Cold calling has proven for more than a few warriors to be the BEST advice, when they were desperate and needed to generate money fast.

Anyway,

Luis is a master at it... he has the same story I do, it pulled him out of a desperate position when his back was against the wall... and he just kept going and going and didnt look nack! Truly an inspiration.

Cold calling for offline business is the only SUREFIRE way I know, that even if you dont have ANTHING but a phone and a phone booth, you can pull yourself up from desperation to prosperity virtually overnight.

I know alot of people get tired of hearing me "Yapping" about this, but since I have been quite a few people have went from a bleak desperate outlook to a bright prosperous opne...

So I am gonna keep telling people what works, and despite the skeptics, I am gonna keep seeing new people rise to prosperity everyday while others are still living in a hypothetical dream world!

Luis is the same way.

He wants to see people set free from failure... so he talks about what ABSOLUTELY DOES NOT FAIL!!!

Great post Luis!

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Unread 18th January 2011, 10:57 AM   #17
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Thanks amir...i started my first cold call today and it was nerve wracking getting to dial the number..and even though i was pretty nervous and shaking all the time i tried to keep it together with a script i prepared and emailed the prospect a few details and will be calling him to follow up soon
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Unread 18th January 2011, 11:41 AM   #18
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Originally Posted by mancmusicman View Post
Thanks amir...i started my first cold call today and it was nerve wracking getting to dial the number..and even though i was pretty nervous and shaking all the time i tried to keep it together with a script i prepared and emailed the prospect a few details and will be calling him to follow up soon
AWESOME!

Now that you have one person interested... the best thing to do is get three more. And then three more, and then three more....

Here is why I say that.... first off... three is not an insurmountable task. It's a small number.

Also... if you count on one deal you have working, you will be disappointed if it falls through. But if you have 6 deals working at any given time.... you won't care if 4 of them fall through.

Why?

Because you got the two that didn't. It is purely a numbers game here.

The best time to get the second is right after the first.

As far as those feelings... I can totally relate. That is how I felt to the T. Just based on the fact that you did it. You walked through those insecure thoughts and fears of the unknown.

I KNOW you have what it takes to be successful.

The good thing is.... now that you walked through those temporary feelings. It is ALL down hill from there. You will never have to feel that way again.

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Unread 18th January 2011, 01:47 PM   #19
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Quote:
Originally Posted by Amir Luis View Post
AWESOME!

Now that you have one person interested... the best thing to do is get three more. And then three more, and then three more....

Here is why I say that.... first off... three is not an insurmountable task. It's a small number.
A Long time ago as a young TM manager... the owner of the company asked to see my to do list for the day.

I proudly handed it to him thinking he would be impressed. I had 20 things on it!

He said "What is this"?

Im like " Thats all the stuff I am gonna do today".

He proceeded to explain to me how HE saw my list.

He said "If you have that much to do, then you havent been getting anything done...".

He proceeded to give me a lesson, on how you should only have a few things on your list each day that are "key" things and focus all your energy only on whats most important, and that anything beyond 7 things on your list is probably "busy" work.

I learned from that, and today I never have more than seven things on my list.

Usually its three, which brings me to the point of this post.

Luis is right

3 is not an insurmountable number!!!!

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Unread 18th January 2011, 02:55 PM   #20
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Hilarious John...


and good point.

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Unread 18th January 2011, 04:08 PM   #21
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

This post is worth more than many of the courses for sale online. too many times, especially here in the Warrior Forum, I read people saying that they don't want to interact with the prospect. They are looking for that magic pill that will draw customers to them without having to find them.

If that pill existed, it would have been common knowledge a long time ago.

Unfortunately, it takes WORK. And, Louie (and some of the rest of the thread) has just provided a concise training module that could/should be taken to the bank.

Thanks for the insight, Louie. It's a good refresher and a "come-down-to-earth" look at the real way business is run. We're fortunate in that we have the opportunity to sell once and get paid many times. I'd hate to be the car salesman or real estate agent that has to start over again each time they have a sale.

Larry Perry
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Unread 18th January 2011, 04:10 PM   #22
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

So.........for all the skeptical people out there, check this out:

-made about 13 calls (very bad I know and will IMPROVE).
-made 2 appointments for tomorrow (website creation)
-1 person wants me to calls back after 3 weeks as they formulate their marketing plan
-1 person wants an email with more information

Rest of the calls were not my target as they were not interested, owner was not there, and phone numbers were out of service.

All in all I'm happy and looking to knock down a $1000 tomorrow with $50 in recurring fees for hosting. I will also fill the funnel extensively tomorrow.

I'm looking forward to my appointments and another learning curve for me!

Man this stuff works! Luis and John know what they are talking about!

I'm not in a position to give any advice but if their is one: JUST DO IT! Stop thinking to make everything perfect and JUST DO IT! Stop searching for the best script or the best pitch and etc.

If someone REJECTS you, just say "Well not a problem but if you ever want to make MORE profit, give me a shout! Have a nice day.
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Unread 18th January 2011, 04:45 PM   #23
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

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Originally Posted by Osman_M View Post
So.........for all the skeptical people out there, check this out:

-made about 13 calls (very bad I know and will IMPROVE).
-made 2 appointments for tomorrow (website creation)
-1 person wants me to calls back after 3 weeks as they formulate their marketing plan
-1 person wants an email with more information

Rest of the calls were not my target as they were not interested, owner was not there, and phone numbers were out of service.

All in all I'm happy and looking to knock down a $1000 tomorrow with $50 in recurring fees for hosting. I will also fill the funnel extensively tomorrow.

I'm looking forward to my appointments and another learning curve for me!

Man this stuff works! Luis and John know what they are talking about!

I'm not in a position to give any advice but if their is one: JUST DO IT! Stop thinking to make everything perfect and JUST DO IT! Stop searching for the best script or the best pitch and etc.

If someone REJECTS you, just say "Well not a problem but if you ever want to make MORE profit, give me a shout! Have a nice day.

That is JUST SO AWESOME!!!!!!!!!!


Man... when you sent me that PM.... My heart fluttered a little.

Young Padawan... your Kung Fu is good.

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Unread 18th January 2011, 05:14 PM   #24
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I'm a postman in the UK and today I met a lady who's very friendly, posting leaflets.

She saw me first and started to chat. She is in the health and beauty business, and she asked me if I wanted a leaflet for my wife, or for myself . I asked her if she had a website? To which she said "No". I said I can help you with that.

She is interested and I need to make contact with her via Facebook to keep the interest alive.

This post is very encouraging and I am hopeful that it will happen. Not sure how to open it up for long term but contacting her is the first step.

Thanks Amir for this post, I hope I can do the business (All advice is welcome - BIG TIME!)

Brian

MY Website Templates & Stuff For Sale http://na.gg/ajqe - Discount Coupon "INSANE"
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Unread 18th January 2011, 05:24 PM   #25
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

So How do I make this grow?


So you get a few people banging the phones... You are selling 10 websites a day... but you really are not making that much money on each one... SO what?

With 5-6 TM's which are easy to find on Craigslist. And they average 2 a day (if they don't their fired).... Your sales costs are covered... But you have $300 per month coming in from that ONE DAY of sales.

Now there is an average of 20 working days per month. So... month two of covering your costs, and not trying to get instant gratification with a high ticket item. Gives you $6000 and you get your costs covered from all the sales you are making this month.

Month 3 is $12,000 pure profit.... because your costs are covered in the initial sale..... Now... what if you charged $599?

You do the math.

What do you have to do? Pick up the phone call some people... introduce yourself... and ask if they want what you got...

You do the sales... and outsource the technical aspect. Straight and simple.


You have just been given a business model that works. I know... because it is what I do.

You get the freedom of only worrying about sales.... and not having to know anything about website design or development.

You get the ability to build and manage your sales team and not have to de-focus on technical stuff...

You get the opportunity to make more money while helping those in need! (business owners NEED your help)

You can relax and take it easy...... I started calling all day... then making sites all night.... do you want to do that?

I wouldn't wish it on my worst enemy. With the website creation services out there... you can just focus on what is important, bringing in more money for you and your loved ones.

I actually started selling websites at the $599 price point. Sometimes… just by listening to their needs and not my own. I sell $3,000 websites.


Don’t get greedy! Here is why…


You remember me mentioning that Big Bird (yellowbook) is not dead?
You can spend all day calling to make a couple of sales at $599 for a simple 5 page website. Or… you can sell them at $299 and $30 per month hosting and sell 4-5 per day. Why?

YellowBook360 gives away 5 page websites to small business owners for Free! Then they charge them $79 per month for hosting. They use free website design as a loss leader to gain the client, build rapport, then pitch $5,000 per month Local SEO packages.

What does this mean to you? You can tell your potential client that you want to save them money and beat up Big Bird all at once!

“I could offer you a free site with $79 per month hosting and maintenance (just like those guys at YellowBook) if you want. But really… I like you better than that. Let me build you a 5 page direct response marketing oriented website for $299. This basically just covers my cost. Then the monthly hosting and maintenance charge you will pay is only $29.99. Sound fair?”

“I could give you a free site and charge you $79 per month… but you and I both know that isn’t how it really works. If you really break it down. You would almost pay $600 PER YEAR extra for the same website that I can do for $299.”

“Really only $299 down saves you a lot of money in the long run. It’s a no brainer. If you would like… I can get started on that today and have it ready by this time next week. Or if you want… I can give you the option.

I can do the same deal as “YellowBook” and you can pay me an extra $600 per year, Either way, I can do your website for you. Which one do you think sounds better?”

“Great ______. I think that’s a wise choice… do you have your credit card in front of you?”

Done… and Done…

That is the way you get your foot in the door when you have yellow page ad reps who aren’t afraid to cold call running up and down the street selling the same services we do.

Really you could take those last two paragraphs and make a whole new business model. What if you called people and said… “I can give you a 5 page website for free and $79 per month hosting?”

How many do you think you could sell in a day? 4… 5…?

At $948 per year in residual revenue… if you can afford to do the work upfront or outsource it for that matter, can you imagine $5,000 per day first year, in residual revenue that compounds each day, because you gave something away for free?

I can.

Maybe that is why YellowBook does 15,000 websites a month.

Moving on…

Now that you know how to beat up Big Bird, and you know the value of cold calling if you plan to be successful in offline marketing. Let’s look at the proven tried and tested script that works….

When I first started… I bought Offline on Crack / The Telemarketing War Report by John Durham. My original script came from that report. I actually am really grateful I bought that report. John Durham gave me a new pair of glasses when it came to telemarketing and cold calling.

The script I am about to give you came from the forum we both belong to. I basically cut and paste a bunch of good scripts together to make it my own. I had a girl start calling for me last week and she made two sales with it her second day. She knows nothing of web design or internet marketing, and she has never been a “phone sales person”.

So if you don’t think it will work…. I beg to differ.

Here it is…

Website Script

Hi Bob, this is ________ with iQ Media , you may have heard of us. We are one of the nations premier small business web development companies, offering affordable professional website packages to business owners like yourself.

I was just wondering do you folks have a website for your company already, or is it something you had been considering?

"Oh okay great... the reason I was asking was because..."

Now: 1: Go into web design pitch or 2: Seo Pitch....

Web Design

For a limited time we are offering a discounted test campaign for small business owners to see if internet marketing could work for you... most people charge an arm and a leg for a simple web design but right now we are doing 5 page direct response, search engine friendly, and smart phone friendly websites for a one time shot for you at $599 + $30 per month for hosting and maintenance.

It's usually $899 but in an effort to earn your business and show you what we can do we are running this special this week only... It’s a fact that more people carry a cell phone with them than a computer... so this enables your customers to find and contact you in real time as opposed to waiting for them to get home and look in one of the many phone books.

Anyway Bob… I’d love to go ahead and see if we can’t get your phone ringing off the hook with new business if you wanna give it a shot… Sound like a winner?

Bob says…

What do I need to do? How do we get started?

You say…

Okay bob, its pretty simple let me just ask a few questions... What kind of colors are you wanting on your site? Great And What services do you want listed on your site? Okay great

And do you want us to put a form on your site so your visitors can contact you for a free consultation, or just a phone number?

Okay great… actually we will do both… And what email box to you want to form to submit?

Okay great, And by the way did you want to list any information on your site about your staff?

Alright, also, Are you going to want to offer corporate email addresses for all of your staff members, so they can have proper representation when dealing with your web customers...? Awesome, we can do that...

Okay Bob, we can write a bunch of good content based on what you’ve given me here, I think I understand how we need to approach this. Do you have any questions or comments?

Okay great. Like I said we will have you up and running within 7 days, if you want we can go ahead and get started. Now we offer two payment options...
We can do it for $499 with 30 days free hosting if you pay it all today… or… a $300 deposit at the full special price of $599, and the rest on delivery. Either one is fine…which one of those is gonna work best for you?

Ok Bob, you got a pen handy? I’m gonna give you my email and number here. My email address is ______. And the number here in the office is XXX-XXX-XXXX.

Got it? Now as far as billing goes, we prefer to handle it electronically by either Visa or Mastercard. Which of those is gonna be best for you today?”
Wait for them to answer; be silent. “Ok, great, have you got that in front of you?”

Proceed to collect credit card info with 3 digit CVV code and billing address and enter it into the form.

“Alright Bob, I think I have all I need. Listen, before I hang up I want to remind you to check your email within 20 minutes or so for important information regarding the process of your order. Ok?

Alright, well it was great meeting you. You have my contact info, so if you have any questions, comments, or concerns be sure to contact us and we’ll be glad to assist. Have a great day.”

This script you have just been given are GOLDEN.

Be sure to thank John Durham on the forum when you see him. He is the mastermind behind these. Better yet… Join TheTelemarketingForum
Then thank him there and sop up all the valuable and free resources!

A few recent objections over the phone

All of my "non-closes" this week and last week were due to one thing.
I dropped the ball.

Every single non close has a common denominator. Me. If for whatever reason I could not get them on track with me what do I do?

Isolate the objection... "so _______, what your telling me is the only thing keeping you from letting me get started today is, you need to talk to your partner?"

"Do you have three way on your phone? Let's go ahead and get them on the horn so I can tell them exactly what I told you."

"You don't have three way on your business line?"

"What's your partners name? ummhum... and their phone number? I'm gonna go ahead and let you go ________. I'm sure your busy and I respect your time, though I may be calling you back shortly to get some more information after calling ________, fair enough?"

If you isolate the objection... no matter what the objection is... You can destroy it. If not... there are several books you can purchase that will teach you to dominate every objection.

I can’t sell… Do you think I can do this business?

“Bear in mind, if you are going to amount to anything, that your success does not depend upon the brilliance and the impetuosity with which you take hold, but upon the ever lasting and sanctified bull doggedness with which you hang on after you have taken hold."
Quote found on FaceBook


I worked on a B movie one time in the Art Department building sets and doing stuff like that. I ran into Paul Newman on the set.... He said to me in a casual conversation...

"You know what it takes to make it in this business, Tenacity. Talent is optional."

It doesn't matter what business you are in... just keep your head down and keep going and you will get there.

When I am on the phones everyday... I close deals everyday...

Straight up.

Then I would get large site project that was more than I can really handle...

I would be on the phone about 1 full work day out of the week. The rest I would be working on the technical stuff, distracted and guilt ridden. Knowing I should be on the phone, and losing money minute by minute.

I wish I would have discovered the power of outsourcing when I first started. Then I wouldn’t have had those lapses in my income.

There has been only two times since I first started in the Offline Business that I have ever sold less than $2,000

The point really is... you don't have to be a salesman...

The numbers will do the selling for you. You just have to do it.

If you can read… and you can just keep your head down and keep going. You will get new clients and make money this week. You don’t need to be a salesperson. You don’t need to be anything but what you already are.

The point I was trying to make above is… when I stop making calls, I stop making money. I have a person that is totally new and knows absolutely nothing of internet marketing or web design… She makes sales. So why can’t you?

The ball is now officially in your court.

Before I let you get started making money by finishing this report. If you are worried about your sales abilities… quit it. The best advice ever given to me in my short 35 years of existence…

“Don’t think… Just Do!”

It is only by doing that I learn. Maybe I am just hard headed that way. I didn’t mind writing this report because I know 99% of you will read this and say it is not for me. Those of you that take action with the resources made available in this report… will succeed. Not a single doubt in my mind.

If you are still worried about your sales ability even though you know it is just a numbers game. Knowing that if I call 500 people consistently and not break my rhythm, I will make money! The only ability required is tenacity.

Everything else will come to you as you do it.

If you are still in doubt… then I suggest you read the best sales book EVER....
"The Selling Bible" by John Lawhorn or Lawhon… can’t remember. This book is currently out of print. But I am sure you can find it at your local used book store.

Don't mistake the newer in print version penned by some other name. Not the same book at ALL.

In closing,

I hope you make every call with the thought... "This is the ONE!!!"

Eventually... it will be the one... and you will find, "the one call that makes the sale", comes a lot more often than when you started.

I wish you the best in all you do, and thank you for taking the time to read this report. And remember…

Don’t Think… Just Do.
- Louie Palos

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Unread 18th January 2011, 05:40 PM   #26
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

The Selling Bible by John F. Lawhon, March 1996,J Franklin Pub edition, Hardcover in English.

Amazon.com - Amazon.com: The Selling Bible: For People in the...Amazon.com: The Selling Bible: For People in the... Amazon.co.uk - "The Selling Bible""The Selling Bible"
Brian

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Unread 18th January 2011, 06:09 PM   #27
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Wow... Hack Bridge... Thanks for posting that. I LOVE that book. When I sold furniture I went from mediocre to top 10 after reading that book. Not just reading it... but actually doing what it says...

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Unread 18th January 2011, 06:32 PM   #28
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I got my 1st appointment on the 2nd call of the day.

I'm going to do everything to close both the appointments tomorrow. The last part of this report that you just wrote Luis will help me tons tomorrow.

Thanks once again.




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That is JUST SO AWESOME!!!!!!!!!!


Man... when you sent me that PM.... My heart fluttered a little.

Young Padawan... your Kung Fu is good.
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Unread 18th January 2011, 07:14 PM   #29
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Thank you Luis for posting that additional information and script.

I find that as you get into you develop your own rhythm, same as selling advertising or doing research for a product or service you would use.

Question about the direct response website you are selling - do you provide the content or do you expect the customer to provide it? And do you use a contract?

Content has been such a stumbling block for customers and cheap web design does not include it. Second, I've learned the hard way to have a detailed contract and to use an online ticket system for all our web customers, new and maintenance.

How do you handle the liability?

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Unread 18th January 2011, 07:47 PM   #30
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

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Thank you Luis for posting that additional information and script.

I find that as you get into you develop your own rhythm, same as selling advertising or doing research for a product or service you would use.

Question about the direct response website you are selling - do you provide the content or do you expect the customer to provide it? And do you use a contract?

Content has been such a stumbling block for customers and cheap web design does not include it. Second, I've learned the hard way to have a detailed contract and to use an online ticket system for all our web customers, new and maintenance.

How do you handle the liability?
Its best to do a questionnaire with your clients, and write their content based on that as well as keywords you pick for them. They will never get the material to you most times, if you wait on them to do it.

New Real Time Help Center Coming Soon.
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Unread 18th January 2011, 07:55 PM   #31
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Yes, John, that's a huge stumbling block for most. Thank you.

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Unread 18th January 2011, 09:02 PM   #32
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

i couldnt read all of that...wow info overload!

($) Learn Internet marketing from A true 6-figure expert. LIVE 1-On-1 Training! Pay by the hour, or get a full week long boot camp! Lifetime support included! Click Here For More...
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Unread 18th January 2011, 09:56 PM   #33
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

wow interested reading for real, thank you for this with me

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Unread 18th January 2011, 11:03 PM   #34
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Quote:
Originally Posted by Creativegirl View Post
Thank you Luis for posting that additional information and script.

I find that as you get into you develop your own rhythm, same as selling advertising or doing research for a product or service you would use.

Question about the direct response website you are selling - do you provide the content or do you expect the customer to provide it? And do you use a contract?

Content has been such a stumbling block for customers and cheap web design does not include it. Second, I've learned the hard way to have a detailed contract and to use an online ticket system for all our web customers, new and maintenance.

How do you handle the liability?
I don't use an online ticket system... maybe that is why I get so FRUSTRATED sometimes. :p

Yes.. John really hit the nail on the head. They never really do get around to getting back to you.

If you ask the right questions while you have them on the phone you can get it covered. The MAIN question... "what sets you apart from your competition?" What is your USP?

That is very important for writing direct response marketing oriented content. You can also have some of the Warriors For Hire right the content if you really wanted to.

The main elements are to have

an Eye Catching Headline that grabs thier attention and provokes thought.

features and benefits of what the target demographic feels good and bad.

build value while establishing authority through the USP.

a compelling offer.... one that gives them a reason to follow the calls to action.

a Solid Guarantee...

and a MULTIPLE calls to action. Usually Hitting them in the face with calls to action right at the top converts a better ROI.

Just sayin.

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Unread 18th January 2011, 11:24 PM   #35
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Can't over emphasize the value of the online ticket system, especially in web services. It shut down the millions of emails with non-descript subjects, lengthy phone calls and office visits. It really protects everyone, and maintenance customers seem to love it the most. We use mantis.

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Unread 18th January 2011, 11:30 PM   #36
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Great idea. Thanks for sharing it.

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Unread 19th January 2011, 07:12 AM   #37
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

i just want to say ,awesome!!!
your story much inspiring, i feel the adrenaline rush as you getting nervous on that story
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Unread 19th January 2011, 07:25 AM   #38
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Thank you for your kind words UnbrokenSpirit....

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Unread 19th January 2011, 08:19 AM   #39
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Amir rocks! Always always so helpful.
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Unread 19th January 2011, 02:35 PM   #40
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Amir is a GURU!!!!!!!!!
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Unread 19th January 2011, 04:33 PM   #41
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Amir rocks! Always always so helpful.
Quit it..... :p A.... Where have you been? You poofed on us for a minute.... Remember when I told you us beatiful people have to stick together?



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Amir is a GURU!!!!!!!!!
Whatever bro....

I am just a dude... Amir is a DUDE.... Yeah... I like the sounds of that one much better....

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Unread 19th January 2011, 04:35 PM   #42
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Luis-

Thanks for your post today on offline marketing. That's exactly what I'm trying to get going on in my city. I just graduated college and obviously the market isn't that wonderful for finding a typical corporate job. Here's my question; where do you outsource your web work to? I've been searching around for 5 page static sites on places like elance and freelancer, but having been able to find anythnig in this $299 price range you're talking about. Any suggestions?

Sorry if this is a "trade secret" I'm a newbie at this stuff.

Thanks, god bless
Hans8233
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Unread 19th January 2011, 04:42 PM   #43
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

I love how many awesome people are coming forward on WF to share stuff like this way to go everybody! Also, I know for a fact cold calling works, its how I build my business. Loui is dead on don't ignore him

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Unread 19th January 2011, 04:49 PM   #44
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Originally Posted by hans8233 View Post
Luis-

Thanks for your post today on offline marketing. That's exactly what I'm trying to get going on in my city. I just graduated college and obviously the market isn't that wonderful for finding a typical corporate job. Here's my question; where do you outsource your web work to? I've been searching around for 5 page static sites on places like elance and freelancer, but having been able to find anythnig in this $299 price range you're talking about. Any suggestions?

Sorry if this is a "trade secret" I'm a newbie at this stuff.

Thanks, god bless
Hans8233

I was doing them an $149 for people at thetelemarketingforum.com
But if you look in the classifieds section, there is a guy named HarbourMaster that will do them for you.

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Unread 19th January 2011, 05:04 PM   #45
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Quote:
Originally Posted by hans8233 View Post
Luis-

Thanks for your post today on offline marketing. That's exactly what I'm trying to get going on in my city. I just graduated college and obviously the market isn't that wonderful for finding a typical corporate job. Here's my question; where do you outsource your web work to? I've been searching around for 5 page static sites on places like elance and freelancer, but having been able to find anythnig in this $299 price range you're talking about. Any suggestions?

Sorry if this is a "trade secret" I'm a newbie at this stuff.

Thanks, god bless
Hans8233

I was doing them an $149 for people at thetelemarketingforum.com
But if you look in the classifieds section, there is a guy named HarbourMaster that will do them for you.

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Unread 19th January 2011, 08:59 PM   #46
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Well Just to provide an update on what happen after i read and decided i needed to do something to make some money. I had seen Johns thread, Then I saw Amirs thread they actually got me to get up and start doing something

heres the result:

I ended up meeting the client and his wife at their home.

He told me about his business, what his goals were then proceeded to show me what kind of sites he liked.

I took down some notes, on what they were looking for.

I quoted them a price of $599.99

He agreed on the price.

I asked for a 15% deposit to get things started.

He cut me a check :


I'm sure I should have charged a lot more and and a bigger deposit...But for being my first appointment I was pretty glad I actually made something happen.

I decided to get something done after reading Amir Luis thread 1600-within-72-hours. And also reading John Durhams Thread 50k a year thread

Thanks Amir, and John
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Unread 19th January 2011, 09:30 PM   #47
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

That is AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I really like that you decided to post ads too.

I am a firm believer that you should have at LEAST five marketing streams going at any given time.

That way... if one falls short of your chosen ideal. You have the others that will bring you business. I absolutely and totally respect you for taking action, and thinking outside the box.

In my experience, it is better to get at least a 33% if not %50. I generally get 50% to start working, and 33% as Good Faith to hold me as retainer so that I won't sell my services to thier direct competition in thier local market and industry.

I only say this if... they won't prepay 100%

This way... I at least have my costs covered.

For the 50% deposit...

Just say....
"That way I can cover my costs and put your mind at ease because you know I am going to be back for the other 50%"

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Unread 20th January 2011, 02:59 AM   #48
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

i like this . i am very thankful to you for this.
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Unread 20th January 2011, 04:38 AM   #49
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Amir,

Just one question, how do you take payments?

Because here in the UK, cheques are going obsolete, so is there any online merchant account which to take payments over the phone, or do we need to buy one to use while plugged into the phone line?

Well, two questions, but same connection,

Cheers,

Clubland

"Affiliate marketing has made businesses millions and ordinary people millionaires." - Bo Bennett

"The Internet is the Viagra of big business." - Jack Welch
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Unread 20th January 2011, 05:04 AM   #50
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Default Re: How I made $1600 within 72 hours of being in OFFLINE MARKETING

Amir,

You have given more detail, motivation, tips, and downright good advice in this thread than a host of WSO's!!!

My hat is off to you!

You are a true role model for making things work. Your description leaves nothing to chance...


Thanks both to you and John Durham for encouragement to do the "hard" things.
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