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What To Charge For Webdesign?

by KaterSD
14 replies
How do you guys know what to charge for webdesign. When you want to provide a quality product?.

I mean know we can have our simple html 5 page site. which is pretty easy to price.

But how do you go about pricing when people want to add video, flash, music, animation, custom forms, etc.

and still stay profitable.

Like for example right now I have a RE agent that wants to incorporate his real estate listings but my designer doesn't do whatever code is required to add listings.

So I'm stuck on pricing without knowing my profit. and still trying to be affordable.
#charge #webdesign
  • Profile picture of the author Lazy
    I don't price my sites by the content, I price them based on the type of business I'm working with. If a lawyer is paying me 3 grand for a site and SEO, then that lawyer can have whatever the hell he wants on the site.
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    • Profile picture of the author DMCAPROS
      Every client is different, but most of my clients do just fine with my $49 package I offer, it's a basic WP based website with custom logo.
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      • Profile picture of the author Headfirst
        Originally Posted by PHXSEO View Post

        Every client is different, but most of my clients do just fine with my $49 package I offer, it's a basic WP based website with custom logo.
        $49? Really? How do you make money off that? Do you have an upsell? I don't open vim for less than $500. I can't imagine doing client work for $49
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        • Profile picture of the author KaterSD
          Originally Posted by Headfirst View Post

          $49? Really? How do you make money off that? Do you have an upsell? I can't imagine doing client work for $49
          Same thing i was thinking.
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  • Profile picture of the author Creativegirl
    Mine is not an exact science.

    For a custom design I base it first on how much profit I want off the top and then add estimate of cost. I don't care who it's for.

    For standard packages I do it in reverse, first cost then profit that stays within a certain level to remain competitive.

    Over the years I have developed a master price list and refer to it for add-ons or a la cart services. Anything that we cannot control the cost on is billed hourly.

    You need to get some costs for those services or features you mentioned, or get a designer that can do it all.
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  • Profile picture of the author Steve Solem
    Sitepoint has some great info about how to price your services, but in your case here, you need to find exactly what your prospect wants to have done so you can find someone to do the work that you can't - and then mark that up to give your client a price.
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    • Profile picture of the author myob
      To make it easy, I just have a portfolio of templates for my niches. These already include the most requested functions with package rates from a few thousand to over $50,000. Know your market and their needs because if you go in and ask clients what they want, you're going to be all over the place. Market it as solution packages and often minor customization changes can just be absorbed in the price. If you feel you're in over your head, or the client is too demanding, be ready to turn down some projects.
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  • Profile picture of the author Headfirst
    Originally Posted by vApor View Post

    Like for example right now I have a RE agent that wants to incorporate his real estate listings but my designer doesn't do whatever code is required to add listings.
    You need a Point2Agent/IDX feed integration.

    You handle it like any other project. You break it down to its individual components, determine the cost to have each developed, add 10% for murphy and then add your markup to that.
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  • Profile picture of the author vndnbrgj
    I offer basic sites for around $500. Those are quick, nice looking sites, that I only have to make a few changes on. The header, images, contact form, etc.
    For a custom site, my starting rate is $1500. Where everything is built from the ground up. There is no starting template, what the client wants, the client gets, within reason.

    Like previously said, you have to be willing to stick to your guns and turn down clients once in a while. Money doesn't solve everything, and there are plenty of companies out there that either need a website or need one redone.
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  • Profile picture of the author KaterSD
    I agree with everyone.

    Since im new to the web design field im finding it hard on being able to qoute a price.

    I can easily see qouting a 5 page html site,

    But when they start asking for video, flash , a blog integrated, contact forms, being able to list propertys, etc thats where things start getting complicated.

    i outsource the design to people on getafreelancer.
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    • Profile picture of the author Headfirst
      Originally Posted by vApor View Post

      I agree with everyone.

      Since im new to the web design field im finding it hard on being able to qoute a price.

      I can easily see qouting a 5 page html site,

      But when they start asking for video, flash , a blog integrated, contact forms, being able to list propertys, etc thats where things start getting complicated.

      i outsource the design to people on getafreelancer.
      Find 2 or three sites similar to what you need and ask the freelancer to quote something like it.
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  • Profile picture of the author eshber
    When a client asks for a website, wouldn't setting up a wordpress site be the easiest thing? For example, going for a Studiopress Theme? Why do people spend so long getting websites done?
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  • Profile picture of the author Barnstaple
    Hello,
    As you are just starting out, focus on building a portfolio of good designs and happy clients. Be flexible with the pricing as a good job will give you more value than $$. You can charge a basic rate say $10-$15 per hour in exchange for a mention on the site at the bottom like 'designed by name' with a link back to your site. Also get a testimonial if client likes what you did and add a screenshot or two for your portfolio.
    Thanks
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