Telemarketing outsoursing suggestions

14 replies
I have been doing my calls, I feel like I have a good script and procedure for handling sales. I also have a good amount of monthly clients rolling now that I would be able to afford some help, and I am looking to begin outsourcing the sales/appointment setting process. Is there a telemarketing company that you would recommend or do you just have to look around craigslist/odesk/etc. and pray you find a winner?

Any tips or advice will be appreciated.
#outsoursing #suggestions #telemarketing
  • Profile picture of the author vndnbrgj
    You can look around at free lancers sites.
    You just have to define what it is you are looking for.

    Are you looking for people to set appointments or sell over the phone?
    Are you looking for individuals or bringing on a company?
    Also, how will you pay? Hourly, Per lead, Per sale, etc.

    This will help you define what it is your looking for, and give others a chance to offer targeted advice.
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  • Profile picture of the author SubUrbanHype
    Are you looking for people to set appointments or sell over the phone?:
    I would prefer someone to sell over the phone, but am open to appointment setters since I mostly gain clients through appointment setting.

    Are you looking for individuals or bringing on a company?:
    I prefer a individual just to test it out, or a company that provides individuals that were good at tele sales.

    Also, how will you pay? Hourly, Per lead, Per sale, etc.?:
    I am thinking on paying per hour, just so I can try and budget it. But I have heard people are against this because they aren't really interested in closing the sale as they are in getting the hours. So I might just offer a base + commission style I would like to hear anybody's opinion on that style if they have used it before.
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  • Profile picture of the author vndnbrgj
    Look up John Durham and Amir Luis.
    I hope I spelled those right.
    These two do a lot of telemarketing.
    Also look at The Telemarketing Forum, I don't know the link off hand,
    but if you Google it, you should be able to find it.
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  • Profile picture of the author John Durham
    Take some of your profits and budget $250 per week for a month.

    You should make that investment back within a week or two... so really you will only invest for two weeks:

    1: Hire a telemarketer... make sure they are not some irresponsible kid who cant work without supervision, get someone who really needs a job, can carry on a decent conversation, has experience... because this is "virtual", so you want quick studies, who can work without supervision. Its not hard, but still most people are very undisciplined working alone.

    2: Understand that you may have to go through a couple of them to find the right one.

    3: Give them your appointment setting script.

    4: Stick them on a dialer and commit to training them to write two appointments per day part time in 20 hours per week. Start them at a certain hourly, and tell them you will get a raise the first week you hit ________ appointments.

    5: If the first week they only write 4 appointments and you close one... then you have covered your cost for the month.

    6: After they have written 4-5 appointments this week... they will be able to write ten the next, so on the second week you hire another and begin training another person to work with...

    7: Keep all your TMS in a skype room where they can interact and say "Hey I got one", and the others can say "Cool, now we're gonna catch up with you..."

    It should take you on average 30 days to get two telemarketers humming consistently and performing at quota daily... and running smoothly.

    Thats about an average time.

    The thing you want to do now, is set aside another budget and start testing two new telemarketers per week to build your self up to 5.

    Because all pistons dont fire at once, people miss work, people quit, people have bad days... Telemarketing operations work best with 5 people or more.

    When you have 5 people you are more "systems" dependent and less "people" dependent.

    However you can make ALOT of money with just one or two Tms, even if there is some inconsistency.

    In short:

    Thats what I would do instead of outsource. If you outsource you will probably spend the same amount of money for less quality.

    But thats just MHO.

    Hope this helps,

    -John

    Ps.

    The end result is YOU closing 10 or 15 sales a month or more, and your TM's keeping you booked solid with appointments.

    You may be considering hiring another person to RUN the appoinments at this point, or configuring your group to do live transfers to closers and doing it all via phone. At this point you will certainly have enough to work with to take it either direction. You will be turning away opportunities... you are no longer desperate. You are overbooked.
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    • Profile picture of the author buckeye04
      Hey John,

      Thanks for the great advice. I just have a few questions regarding how to find the best telemarketers.

      1. Where do you recommend finding telemarketers for hire? Somewhere like Craigslist (Would you recommend we post the job in the customer service section or somewhere else?), Elance, Odesk, or somewhere else? Do you have any advice as to how we can "pre-screen" these potential telemarketers? Also, does it matter if they are local to the city we want them to telemarket for us?

      2. As for the dialer you mentioned above...how would we get that setup? I'm not too familiar with that, so is this something they would have to have in their home or what? Is there a software they can download to get this? If so, can it be programmed to dial businesses local to the city we want or how exactly does that work in terms of getting the local business numbers?

      3. Do you have any examples of scripts we can use to get businesses to sign up for local seo, and/or Google Places, or even a website?

      4. What do you recommend we pay these telemarketers? Do you usually pay them hourly, weekly, or what? Do you offer incentives to those who set appointments that result in sales? Is there a way we can actually log/track the hours they are putting in each day/week? And would we pay them after an appointment has been made, or after we have actually met with the business owner (after attending the appointment)?

      I appreciate all your help with this John! By the way, I signed up for your telemarketing forum, but still have not received an email saying that my account has been approved. It was for the same username as I have here. Please keep me posted!

      Thanks,

      Mike
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      • Profile picture of the author John Durham
        Originally Posted by buckeye04 View Post

        Hey John,

        Thanks for the great advice. I just have a few questions regarding how to find the best telemarketers.

        1. Where do you recommend finding telemarketers for hire? Somewhere like Craigslist (Would you recommend we post the job in the customer service section or somewhere else?), Elance, Odesk, or somewhere else? Do you have any advice as to how we can "pre-screen" these potential telemarketers? Also, does it matter if they are local to the city we want them to telemarket for us?

        2. As for the dialer you mentioned above...how would we get that setup? I'm not too familiar with that, so is this something they would have to have in their home or what? Is there a software they can download to get this? If so, can it be programmed to dial businesses local to the city we want or how exactly does that work in terms of getting the local business numbers?

        3. Do you have any examples of scripts we can use to get businesses to sign up for local seo, and/or Google Places, or even a website?

        4. What do you recommend we pay these telemarketers? Do you usually pay them hourly, weekly, or what? Do you offer incentives to those who set appointments that result in sales? Is there a way we can actually log/track the hours they are putting in each day/week? And would we pay them after an appointment has been made, or after we have actually met with the business owner (after attending the appointment)?

        I appreciate all your help with this John! By the way, I signed up for your telemarketing forum, but still have not received an email saying that my account has been approved. It was for the same username as I have here. Please keep me posted!

        Thanks,

        Mike
        You're in now Buckeye!

        Wow, thats alot of questions.

        1: Use craiglist, sales gravy, monster, career builder, telemarketing forums, any and every avenue you can find. Ideally a person who has held a telemarketing job for 6 months or more, with verifiable references.

        In any event, you will go through two telemarketers to find one that sticks. So allow the process of hiring to take a week or two.

        2: I would recommend the Market Dialer from Safe Soft Solutions (not an affiliate link). Not only because I like it, but because it is owned and operated by fellow warriors. Its the one I use, and have for about 4 years.

        At $200 per month per work station it is a more expensive solution, though the best IMHO.

        If you are on a tight budget you can also use CallFire: Cloud IVR, Voice Broadcast , Cloud Call Center, Toll Free Phone Numbers, Local Phone Numbers, Voice APIs and Cloud Telephony and rent dialer stations by the hour for $3.00 usd per hour.

        As far as setting your dialer stations up you will need a lead list. Being that you are a gold member at TMF you have all of those you need already.

        3: There are a ton of Scripts at TMF

        4:
        My suggestion is to always pay people by the hour so you can keep them accountable. Plus Bonuses for Stellar Performance. $10-$15 is a good rate that is prosperous for both them and for you IMHO.

        Pay bonuses instead of hourly raises. Why? Because you can give someone a 5 dollar per hour raise for stellar performance, then their performance drops and you still have to pay them extra.

        Be fair to yourself and the TM. Dont look for ways to get something for nothing. Practice good Karma with your TM and match their pay to their performance, while still respecting their time with an hourly wage.

        Maybe at first you can only afford to give a telemarketer 10 hours per week till they profit... So then budget $100 a week for pay and know to your self that you are investing in training someone and it will pay off. Later you can make them full time, but never expect something for nothing.

        On Accountability;

        Each day you can download reports from your dialer that will define every aspect of your agents activity during the day, or you can even monitor their activity in real time. So monitoring virtual telemarketers is just a matter of watching your screen.

        Hope this helps.

        -John
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  • Profile picture of the author Sean D Kelly
    Thanks for the information John, I am also currently searching for a good telemarketer/customer relations specialist for my business. I will try out your suggestions!
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  • Profile picture of the author SubUrbanHype
    Thanks for the detailed responses John, you are a real lifesaver.

    Random:
    I am just curious, I remember you were considering setting up an appointment setting service or something in that ball park a while ago, how did that turn out? (if you can speak on it or not)
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  • Profile picture of the author Sean D Kelly
    John or Amir, would you be interested in commission-based phone work where the leads would call you and you would just have to convert? If so shoot me a pm.
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  • Profile picture of the author charlesgosu
    There are a lot of free lancer sits out there.. you have just to explained what your looking for.. it's really simple.. also post on how you pay and the details etc.
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  • Profile picture of the author CFK
    Good info, I am in the process of looking for a part time telemarketer myself

    John, what the is the website for your Telemarketing Forum? I googled Telemarketing forum, however there are a few

    Thanks
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    • Profile picture of the author 70chevelleSS
      Stay away from paying an hourly rate for a telemarketer/ telemarketing company and pay based on a predefined CPA/CPO model. It is too easy for a call center person to slack off and collect an hourly wage unless you are constantly on top of them, in which case they will probably quit anyway. If you pay them only when they make a sale, you have zero financial risk outside of your lead cost, and forces them to bear down and be profitable.
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  • Profile picture of the author build
    We use telemarketers with good success. WE have tried 2 outsourced companies with no luck , they just took our money.
    we have even tried a local telemarketing company and lost $3000.
    We find our telemarketers by advertising a job in the online job portals. Our people work on commission for every sale they do. It works well for us.
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    • Profile picture of the author seomelbourne
      Informative post! Thanks a lot. Every outsourced telemarketing campaign is preceded by thorough briefing and exhaustive audio and video-based training.
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