I was really anxious for a moment with my mail order campaign :)

Woohoo!!!! Congratulations for sticking it out. Just scale it up from here. I've always been a fan of old-fashioned mail order myself. I haven't had this kind of success yet though.

Awesome! If you need to do it cheaper, I offer 5,000 4x6 flyers for 146 designed printed and shipped. Now if you distribute them by hand its cheap!!!

But but but check first if in your area you can legally do that.

Your response rate is just about the industry standard for that kind of a mailing. The list you have now is golden, and would be receptive to other related ebook mailing campaign(s) at substantially less cost. In my opinion, that was successful for your first attempt.

If you are US based, I may be able lower your cost on the envelope mailing

Shoot me a PM and we'll talk. I'd love the opportunity to bid on your next go round.

...and a huge congratulations....More IM warriors should engage in direct mail!

Now...quick ...send your next product to those 150. -Best time to sell is when they just purchased.


DP

So wait, you spent $2,000 but made $7,000 and you are complaining about spending that $2,000 to get it?? Incredible! :confused:

But, am I missing something...

Fulfill the mailing meaning??

What about postage? 44 cents (assuming you are in the US and it was first class, but even postcard stamps would be $2,800) times 10,000 is $4,400.

So if I'm reading this right, you never did direct mail before and on your first try you get about a 2.3% response rate AND you only spent about $2,000 but yet you made about $7,500.

I'd love to eat my words and I hope it's true, but either I'm blind as a bat right now or something isn't right. Please fill me, and everyone else, in. I've done a ton of direct mail so I know what it's like. Done right it can make you lots of money. But done wrong and you can lose a lot of money.

So I'm assuming you are either selling the greatest e-book ever and are a pretty good copywriter?

Dropping a few grand into a post office box makes you pucker up real quick.

But I am not sure how you are mailing these for .08 cents a piece. Can you explain that?

Hi ya flowbee77,

Just wondering if you follow up with any other offers like continuity programs?

USPS will let you mail something cheaper if you have bulk type mailing license (I'm not sure they call it that) as long as the sender separate the mail themselves.

You should be mailing that every week. What else can you sell? Do you have a follow up funnel in place to sell additional products to the 150 that purchased?

This is a great success story. Look for ways to trim costs and rinse and repeat. Good for you!

Thanks Flowbee for the follow up. The numbers make more sense if postage was not included.

wow nice ..congratulations..just wait for another envelopes coming into your mailbox..

Can you please answer Vagabonds & dv8's questions?

I love to here success stories but like said above the numbers just don't add up, and untill you can clarify this, I just can't see how you could possible mail so cheap. I'm no expert but over the last few months I've done alot of direct mail with my offline business so I no how expensive it is for stamps, buying/renting lists, envelopes and fulfilment etc.

lol... for what it's worth, I smell fish as well.

My partner sends out 600,000,000 direct mail pieces annually. I know a little bit about it.

I think what you have achieved is great Flowbee.
I also agree that you should come up with some kind of continuity program for followup.
And include something in your copy somewhere something like this:
"By purchasing this Ebook you agree to continue to receive valuable offers from XYZ Corp." Then you have permission from these buyers to continue to sell to them.
Keep the names of the people who bought. Buy another list, and include the permission line above. Continue mailing and getting paid!

Oh, I would also be interested in that thread that led your to start this endeavor.
I would appreciate it if you could PM me that info. Thanks !!

Flowbee I think is doing something a little "differently" than putting letters
in envelopes and mailing them.

Because, the costs for mailing letters is about 70-85 cents per piece, so
if he/she mailed out 10k pieces doing it with letters, it would have been
closer to $10k to fullfill. Which, is still really cheap if you look at the profit
margins and you have a winning campaign before you do a big mailing.

I think, he/she said they are doing something a little different - flyers
maybe?

Doesn't matter. He/She isn't obligated to share numbers, although it
would be helpful to those who may want to consider going the Direct
Mail route.

So, to help some of you fill in the blanks...

Direct Mail is the "real deal".

There's nothing about flowbee's numbers that DON'T add up when it
comes to direct mail. Gary Halbert has done it, and successfully for
decades...for a reason -- because it works, it always HAS work, and
it will ALWAYS work for as long as people continue getting mail.

It might sound unrealistic, but I wasn't surprised when I saw the few
numbers flowbee gave us in the first post...I've seen it and I've done
it before myself...not to that extent, but it's definitely possible.

If you are SERIOUS about direct mail, look into the Gary Halbert archives
and take notes as I'm doing myself right now before my next campaign.

The old fashioned, "sales letter through the mail still works", and I know
people who do it postcards and letters. Personally, I prefer letters because
the learning curve is shorter -- the trade off is that it's more expensive to
start and more costly if you make a mistake or do something wrong.

Anyways, you guys don't have to be skeptical about this person. I don't
know him/her personally, but making 200-400% returns on your investment
is NOT uncommon in direct mail...the key is to have the puzzle complete
before those kinds of returns are possible...the rest are nothing but numbers.