Clients turning down appointments at the last moment

24 replies
I am new to offline marketing and when i first started about 2 weeks ago i made some cold calls..revised my script etc and started talking to a few businesses.

I got about 2 interested business owners..

I quickly created a demo website for them on my server (just generic stuff) and also sent them screenshots etc of google and the whole shabang.

Called them the next day to follow up and then they said how much. so i said ' well I am in your area on so and so day..I will pop round and understand a bit more about your business and give you a quote then'

so one was set for last sunday..and another business had it today.

Now when i called the sunday appointment guy he didnt answer..and when i called the other guy for todays appointment he said he was really busy.

Any tips of how to deal with or avoid this kind of a situation next time round?

thanks
#appointments #clients #moment #turning
  • Profile picture of the author Dexx
    Position yourself better as actually being valuable to their business' success. From the looks of it, you basically just came across as another sales person.

    ~Dexx
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    • Profile picture of the author mancmusicman
      I introduced myself as a business owner in the first conversation and explained a few things mainly keeping the jargon out of the way and using terms like 'helping them get more customers' etc

      even the reports were targeted at that...

      at this point in time..i work a day job as well..and i get 1 day off in the week when i can make calls and book any appointments...should i offer after hours appointments (i offered it to this client but he said he had to go home to the wife and kids)

      i wont get hung up on this .but i just wanted to know how to avoid this type of a situation
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  • Profile picture of the author David Gold
    Why not offer the website for free contingent upon them agreeing to pay for hosting and SEO?

    essere ricchi,

    David
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  • Profile picture of the author Rus Sells
    Never ever set an appointment and then call ahead of time to confirm the appointment or for any other reason. That is as good as asking them to cancel.

    Set the appointment and then fully intend to show up and fully expect them to abide by their agreement to the appointment time.

    I learned the hard way doing that stuff. Don't talk to them unless you need to cancel yourself.
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  • Profile picture of the author Creativegirl
    I agree with Dexx.

    First, as a business owner I don't play well with those that are going to be in my area and want to come talk with me. Second, I too want to know the bottom line too, not all the sales pitch. Bottom line is I've been interrupted, and unless you knock my socks off or it's timely with something I'm actually looking for, I won't be open or interested. Nothing personal.

    Keep at it. Set your boundaries, if that means scheduling appts on your day off then do that. Use your day off to get involved and start building relationships. You'll get a feel for what works and doesn't as you go along. Also, consider marketing to non-local companies to avoid in person meetings.
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    • Profile picture of the author loganquinn
      First of all, your problem isn't "how to deal with the situation", it's the situation itself.

      Look, cold calling IS NOT the way to generate new clients in this business.

      Why?

      Because business owners HATE receiving cold calls. Because they're busy and salespeople are an annoying hindrance to their daily schedule.

      Don't believe me? Ask any brick-and-mortar business owner you actually know just how much they enjoy receiving visits and phone calls from salespeople.

      The reason they brushed you off is because they're NOT interested in talking to you, no matter what you have to offer.

      Until you figure out how to diffuse the sales pressure and actually get their attention (hint: it's right in front of you), be prepared to go through this exact experience many more times.

      (I know because I made the same mistake as you for a number of years.)

      -Logan
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      • Profile picture of the author Scott Kennedy
        Originally Posted by loganquinn View Post


        Look, cold calling IS NOT the way to generate new clients in this business
        If that's the case, then how did I generate more than $1500 after making 16 calls and getting 3 clients?
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      • Profile picture of the author vndnbrgj
        Originally Posted by loganquinn View Post


        Look, cold calling IS NOT the way to generate new clients in this business. :confused:
        Really? Did you know that a certain phone book company COLD CALLS businesses to offer free websites in exchange for $79/month hosting fees.

        How well do you think they do?
        How about 15,000 per month!

        But COLD CALLING doesn't generate new business..
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        • Profile picture of the author loganquinn
          Originally Posted by vndnbrgj View Post

          Really? Did you know that a certain phone book company COLD CALLS businesses to offer free websites in exchange for $79/month hosting fees.

          How well do you think they do?
          How about 15,000 per month!

          But COLD CALLING doesn't generate new business..
          I did not say cold calling doesn't generate new business. It does. I have cold called many businesses myself and I have been able to generate business.

          It's just that there are easier ways to do it that have a higher conversion rate. So why make your life more difficult than it needs to be?

          Interesting tip about the phone book company. I did not know that. Which company are you referring to? I'd be interested in looking into this service in more detail.

          -Logan
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          www.loganquinn.com (Ignore The Hype)
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  • Profile picture of the author Rus Sells
    Its funny that some people fail to look at themselves as the potential source for the reason why they don't have success doing something a certain way do they.

    Dude, just take my advice. If your setting appointments by phone don't call again to confirm them, just show up as planned.
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  • Profile picture of the author Bruce NewMedia
    ManMusicman here are a few things I've learned over the years:

    1. I agree with Rus Sells- don't call to confirm appts. It only allows prospect an easy out.....try making appts near enough to your home base so the trip will be worth it, regardless of the immediate outcome. On the way back, you can make a call on a similar business just to maximize your time. I do that quite often.

    2. The further out you set the appt, the less chance they will keep it.

    If I see someone in person on Monday, I will try hard to set appt for Tuesday (morning). Not Wed, or Thurs or later in the week. Same thing by phone. Prospects cool off to the idea very fast. You must strike when the iron is hot or at least warm.

    3. If your initial sale is $1,000 or less usually, for most legitimate businesses it can be an impulse sale, if presented right. If I stop in a business and present the idea, I can tell right away if there's some interest.

    I schedule an appt the NEXT DAY if at all possible. That gives me plenty of time to put together a packet of specific info for their biz. If they have too much time to ponder the whole idea, fear/doubt/ etc creep in. They think, "do i really need this?" ..."maybe my nephew in college can to do this?"..."how do i know this person is legit?" and on and on.

    In the past, I lost so much business because of not adhering to this rule. Don't give up.
    _____
    Bruce
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  • Profile picture of the author mancmusicman
    thanks for the info guys

    I would really love to call them one day and schedule an appt next day but i feel a bit constrained working a 9-5 day job at the moment which leaves little time to call as i mentioned earlier tuesday is my only day off
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  • Profile picture of the author srtyker
    Cold calling, while it works, I feel it is truly an emotional drainer, especially to me.
    Have you tried preparing a custom proposal for the business you are targetting and the send out physical snail mails to them? I am yet to try this method myself and this might be a bit tough for you coz they might respond to your mail during your work days - unless you can assign someone to handle calls for you. However whatever means you use, once you get one client, use that client to provide you referrals and offer discounts to that first client. He already knows your work, so you have a better chance of growing through people you already have a reputation with.


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  • Profile picture of the author mindykoch
    Originally Posted by mancmusicman View Post

    'well I am in your area on so and so day..I will pop round and understand a bit more about your business and give you a quote then'
    Your verbage here sounds pretty vague. pop round - be in your area... It doesn't sound as if the appointment is an appointment.

    I will have a personalized assessment for you by tomorrow morning so we can look at the options of how you can get more customers. I think you will be surprised at how affordable these solutions are compared to traditional advertising methods such as newspaper ads and yellow page listings, and even better, they are far more effective. Would it be more convenient for you if we meet during business hours or after business hours?

    Great. 4:00. I will be there. Looking forward to helping your business grow.
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    • Profile picture of the author mancmusicman
      Originally Posted by mindykoch View Post

      Your verbage here sounds pretty vague. pop round - be in your area... It doesn't sound as if the appointment is an appointment.

      I will have a personalized assessment for you by tomorrow morning so we can look at the options of how you can get more customers. I think you will be surprised at how affordable these solutions are compared to traditional advertising methods such as newspaper ads and yellow page listings, and even better, they are far more effective. Would it be more convenient for you if we meet during business hours or after business hours?

      Great. 4:00. I will be there. Looking forward to helping your business grow.

      thanks for that 'script' ..that sounds way more professional. thank you for helping me along my learning curve
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    • Profile picture of the author Rus Sells
      Great way of putting it!

      I'd ad, if your going to talk about an appointment time its much more effective to just say,

      I have tomorrow AM open at 10 and PM at 1:30 which works best for you, other then that I am booked for another X days.

      There is a slight risk in doing it this way but its much more effective then letting them choose some arbitrary time.

      Originally Posted by mindykoch View Post

      Your verbage here sounds pretty vague. pop round - be in your area... It doesn't sound as if the appointment is an appointment.

      I will have a personalized assessment for you by tomorrow morning so we can look at the options of how you can get more customers. I think you will be surprised at how affordable these solutions are compared to traditional advertising methods such as newspaper ads and yellow page listings, and even better, they are far more effective. Would it be more convenient for you if we meet during business hours or after business hours?

      Great. 4:00. I will be there. Looking forward to helping your business grow.
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  • Profile picture of the author batanggenyo
    this is really a pissing scenario. but never say die....they are your customer. ask for a re schedule.
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  • Profile picture of the author John Durham
    If they are saying "How much" (Buying signal), why not just go ahead and quote them on the phone, and try to close them while the iron is hot?
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    • Profile picture of the author mancmusicman
      Originally Posted by John Durham View Post

      If they are saying "How much" (Buying signal), why not just go ahead and quote them on the phone, and try to close them while the iron is hot?

      i think part of me fears that they will say..oh its too expensive. not interested etc and that may prevent me from pitching to them or explaining benefits to them cause then they are already closed to the idea
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      • Profile picture of the author Oggyoi
        Originally Posted by mancmusicman View Post

        i think part of me fears that they will say..oh its too expensive. not interested etc and that may prevent me from pitching to them or explaining benefits to them cause then they are already closed to the idea
        I'm guessing you are in the UK judging by your screen name.
        3 years back a friend of mine was working as a teacher and on weekends was doing websites for the schools he was teaching in.
        He then decided to go full time and as good as his sites were, he didn't have a clue how to price them up.
        He was constantly having to compete with cheap and cheerful off the shelf packages, where as he had spent thousands on Dreamweaver and all the other software.

        Is there a specific type of potential customer you are targeting ?

        Plus as time is a premium to you, why not take a full day to contact potential clients and with a diary in front of you, make some appointments for the week after and also the fortnight after and even the third week ahead.
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    • Profile picture of the author mindykoch
      Originally Posted by John Durham View Post

      If they are saying "How much" (Buying signal), why not just go ahead and quote them on the phone, and try to close them while the iron is hot?
      Amen!

      But it can be easy to talk price when you know it is worth it. I understand that it is hard in the beginning.

      I had to learn that back in the day of selling weightloss packages at a "Quick Weight Loss Center" that advertised on tv as being $6.99 a week but when the client came in, they had to commit to at least TWO YEARS of those weeks upfront.

      The sales people in my store were scared of that fact and waited until the last minute to bring it up.

      Not me. I learned to hit "value" right off the bat. By the time I was done, the $300 seemed like a steal.

      Once you believe you are worth what you are asking for, so will they! You can do it!!
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  • Profile picture of the author business finance
    Hi,
    I think you acted professionally instead of giving him an answer over the phone, you said lets meet up and see your requirements. The fact that he's cancelled shows his reluctance to purchase. I would say continue working with this method and try to schedule appointments same day or as soon as possible. Other than that, its a numbers game, get more appointments and you'll see more convert.

    Kind Regards,


    Originally Posted by mancmusicman View Post

    I am new to offline marketing and when i first started about 2 weeks ago i made some cold calls..revised my script etc and started talking to a few businesses.

    I got about 2 interested business owners..

    I quickly created a demo website for them on my server (just generic stuff) and also sent them screenshots etc of google and the whole shabang.

    Called them the next day to follow up and then they said how much. so i said ' well I am in your area on so and so day..I will pop round and understand a bit more about your business and give you a quote then'

    so one was set for last sunday..and another business had it today.

    Now when i called the sunday appointment guy he didnt answer..and when i called the other guy for todays appointment he said he was really busy.

    Any tips of how to deal with or avoid this kind of a situation next time round?

    thanks
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  • Profile picture of the author mr2monster
    Just out of curiosity, did you book Sunday or did they?

    I've found Tuesdays and Wednesdays to be the best "show" rate days.


    I generally approach a business and when they agree to a meeting it goes a little something like this:

    Me: "Ok, Mr. Jones.. I've got a Tuesday or a Wednesday, which works best for you?"

    Mr Jones: "Um.... Wed I guess..."

    Me: "Awesome, I've got a 10:30 or a 1:45, which do you prefer?"

    Mr. Jones: "How bout 10:30..."

    Me: "Sounds good, I'll see you then."



    The key is giving them choices that don't include "No". If you say "Tuesday or Wednesday", the mind automatically assumes those are the only two options it has and it forces them to make a decision between the two.

    If you're vague and say "what day of the week", the mind gets overwhelmed and is more inclined to say "no".
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  • Profile picture of the author mancmusicman
    The guy had asked for a sunday himself

    otherwise i normally would use a script like you just mentioned. giving 2 options though mine would be only tuesdays with 2 timeslots
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