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Ranking Multiple Inner Pages for Lawyers

by ryanjm
5 replies
I'm about to go after lawyers as my first client-type, and had a question as to how you guys go about ranking them for multiple keyword phrases.

Most people say you should focus on one keyword phrase per page. So the homepage is your #1 term, then you have like 10 inner pages each focused on other keywords.

Does this work for you guys? I only ask because although I've done this with 2 keywords before, I haven't done it for 5-10.
#lawyers #multiple #pages #ranking
  • Profile picture of the author zurich
    It's not really a direct answer to your question- but FYI, Keith Baxter says in the optimum linking strategy you should have 50% of backlinks pointing to your home page, and the other 50% of total links pointing to internal pages.
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  • Profile picture of the author Andyhenry
    Yes - I do this for all my clients. They often have a lot of multiple top 10 positions due to internal pages also ranking well for their main terms.
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    nothing to see here.

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    • Profile picture of the author StrategicMarketingTN
      Originally Posted by Andyhenry View Post

      Yes - I do this for all my clients. They often have a lot of multiple top 10 positions due to internal pages also ranking well for their main terms.
      That only works providing Google Places is not taking up majority of the first page, right? Are you still seeing many of those cases in your local area? I can hardly find any niches that are not consisting of 7 places and then 3 organics.
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  • Profile picture of the author ryanjm
    Thanks for the feedback guys. I figured it was possible, I just hadn't seen any local businesses pull that off and actually hit first page for internal pages. I guess that's a good sign for me
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  • Profile picture of the author Tim Hoogasian
    First... have you picked up some keyword-rich domain names?

    CriminalDefenseAttorneyYourCityYourState-dot-com will be a doozy for Google
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