QR Codes & Pricing Structure

by 54 comments
Hey everyone! For those of you offering QR codes to clients, how do you determine your pricing? Do you charge a one time fee per QR code generated and setup or how do you do it? What are some of your "pitch" ideas to get the client interested/motivated to buy from you? What markets have you found the most success in selling these codes?

Just looking for everyone's approach on this.

Thanks,

Mike
#offline marketing #codes #pricing #structure

  • Profile picture of the author rhab
    This is a service I plan to offer as well and I've seen a few services offering them anywhere from 100-197 bones.

    I recently purchased a wso specifically on qr codes and it's a great course. It gives some great insight on services, pricing, campaign examples and other goodies.

    I'm not at home on my pc right now and the name of the wso and author escapes me at the moment, but maybe another warrior can help who also bought it or just do a search in the wso section for qr codes
  • Profile picture of the author cbest
    Mark and Jubilee Ress,

    They've sold 600 so far and are had a webinar starting yesterday...
    http://www.warriorforum.com/warrior-...ml#post3200522
  • Profile picture of the author johninmn
    Buckeye04- Just my 2 cents here. I would not charge them anything for the QR codes specifically, because if they find out that they are free you could lose all their future business. Some on WF might say that they are paying you to take care of it for them but I still wouldn't charge specifically for just QR code generation. Rather, I would roll it into a complete mobile/offline/internet marketing package OR charge them for the auxillary aspects of the QR code. Ex. Does the QR code lead to a mobile site, mobile squeeze page, or will it be part of an SMS campaign? Charge them for those things or all of it together. Again, just my 2 cents.
  • Profile picture of the author ADukes81
    I have spent most of my afternoon researching QR Codes and how to market them. I found two excellent resources for everyone to check out:

    QR Code and 2D Code Generator | Kerem Erkan <<<---The best creator I have found

    How to market QR Codes?
    http://nolandhoshino.amplify.com/201...with-qr-codes/

    I am in now way tied to either of these
  • Profile picture of the author myob
    Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.
  • Profile picture of the author zephrah
    I see the QR codes as a PLUS to any business offer. What they 'do' (as was said before), is the key for the business. Do they go to a website, open a discount code, or ??? The key is the versatility within what can be offered to an offline client that makes them so appealing.

    And, the entire market is shifting towards this code.. We will continue to see a great shift in this direction over the next few years so getting someone who can provide this service is a smart business move for a client.

    And, it is a great way to 'track' if marketing actions are performing well, a code in the offer can easily be tracked.

    Just my 2-cents.. :-)
  • Profile picture of the author Quentin
    We use them as an add on to our mobile website business.

    Go hand in hand.

    Quentin
  • Profile picture of the author Michael Travis
    Jodib,

    The agent could place the QR code on their listing and the user could scan it to get the location on their phone. This benefits the website user by allowing them to get accurate directions to the property. The agent should also place the QR code on a printable version of the listing. This way the user could print several listings out and just scan them in their car to get directions from listing to listing if they are visiting several houses.

    Hope that helps.

    Michael
  • Profile picture of the author johninmn
    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
    Jodib, so with no outside boards how do people know which property is for sale? They can only find it online and write down the address? Seems as though they are missing an important aspect of the marketing. Drive by traffic is still an important part of selling a house, i.e. someone who lives in the neighborhood sees the sign and tells a friend looking for a house. Here in Minneapolis, MN, not only are there signs outside the property, usually there is one on the closest corner for all traffic to see. Sorry, got off the QR code subject, but Michael is right for other uses for QR in real estate.
  • Profile picture of the author ADukes81
    Jodib,

    If the QR Code was big enough, the person could scan it from their car and it could take them to a YouTube video of the tour of the inside of the house. A virtual tour and the potential buyer doesn't have to leave the car.

    I just read an article on how QR codes could be used in a newspaper...Say the writer is writing about a sporting event and it went down to the last minute with a great goal/pass/shot/whatever, the writer could put a QR code to the YouTube vid and the reader could scan it and watch it. Pretty neat.
  • Profile picture of the author Steve1776
    Originally Posted by myob View Post

    Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.
    I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.
  • Profile picture of the author buckeye04
    Originally Posted by Steve1776 View Post

    I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.
    I understand the codes can be generated for free, but so can a lot of other things out there (Google Places, Social Media Profiles, etc.) that most of us charge for. The thing is most business owner's don't know how to do a lot of this stuff, and even if they do, they don't have time, which is why they are willing to pay us to do everything for them. This simplifies things for them so they can concentrate more on running their business, and let us handle all the technical aspects, which will help drive more customers to their store/website, which in turn will hopefully bring them more money.
  • Profile picture of the author Jay Rhome
    Good real estate tips to have QR codes with Google Maps in them for direction, and a Youtube video visit of the property.

    As for offering them QR codes for a fee or free, it depends. Sure Google Listings and such are free, but take more time than simply printing out a code, which is less than a minute once you know how to do it.

    And it's so easy to provide more value: add some color/designs to the code, link it to something like a mobile website, devise a small marketing campaign around it, or simply have it ready and printed on a sticker for them. All that amounts to value you can definitely charge for. Why only offer bland QR codes anyway when you show your marketing skills so easily...and for a fee?
  • Profile picture of the author SolNet
    Some really good tips for estate agents there.

    If I was an agent I would put a qr code on all the property details that hang in the agents shop window. That way, anyone passing the shop out of hours can scan the code and get property details, videos or whatever.

    All agents should have a QR code on the back of their business card as well. This would have contact details which can be saved into the phone.


    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
  • Profile picture of the author ElaineBaker
    Originally Posted by Steve1776 View Post

    I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.
    Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...
  • Profile picture of the author ADukes81
    Originally Posted by ElaineBaker View Post

    Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...
    EXACTLY!

    I can make my own cheeseburger too, but I'd rather go to McDonalds and buy one. Backlinking is free too, I don't do it, I pay someone to do it. I don't have a problem charging someone $47 for a black & white QR code. I have put in the time researching and finding the right generator, I deserve to be paid for that. I plan to add graphics and designs to them to sell them for more and they will be much more appealing then a black and white one.
  • Profile picture of the author Pip Cartwright
    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
    Most estate agent websites have a different URL for each property's page, so you need to make a QR code which links to that page. Just Google QR code generator and you'll see what to do. In theory it is very simple, but in practice there are still some challenges, such as how do you print the code on the sign? I think I have found the answer and am working on it fast.
  • Profile picture of the author Pip Cartwright
    Originally Posted by ADukes81 View Post

    EXACTLY!

    I can make my own cheeseburger too, but I'd rather go to McDonalds and buy one. Backlinking is free too, I don't do it, I pay someone to do it. I don't have a problem charging someone $47 for a black & white QR code. I have put in the time researching and finding the right generator, I deserve to be paid for that. I plan to add graphics and designs to them to sell them for more and they will be much more appealing then a black and white one.
    $47 dollars seems quite a lot. Is that the going rate for putting a QR code on a sign?
  • Profile picture of the author Pip Cartwright
    Originally Posted by ElaineBaker View Post

    Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...
    I agree that it's worth paying for the service. But who is providing a service to get the codes on signs? You can't just print them off your laser printer and sellotape them on!
  • Profile picture of the author JimmyD
    Just done a bit of research on the estate agent signs.

    I set this one up online and would cost me £25.71 (about $40).



    So an agent would be able to get them much cheaper I guess.

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