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Unread 2nd February 2011, 12:24 PM   #1
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Default QR Codes & Pricing Structure

Hey everyone! For those of you offering QR codes to clients, how do you determine your pricing? Do you charge a one time fee per QR code generated and setup or how do you do it? What are some of your "pitch" ideas to get the client interested/motivated to buy from you? What markets have you found the most success in selling these codes?

Just looking for everyone's approach on this.

Thanks,

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Unread 2nd February 2011, 01:15 PM   #2
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Default Re: QR Codes & Pricing Structure

This is a service I plan to offer as well and I've seen a few services offering them anywhere from 100-197 bones.

I recently purchased a wso specifically on qr codes and it's a great course. It gives some great insight on services, pricing, campaign examples and other goodies.

I'm not at home on my pc right now and the name of the wso and author escapes me at the moment, but maybe another warrior can help who also bought it or just do a search in the wso section for qr codes

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Unread 2nd February 2011, 01:58 PM   #3
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Default Re: QR Codes & Pricing Structure

Mark and Jubilee Ress,

They've sold 600 so far and are had a webinar starting yesterday...
http://www.warriorforum.com/warrior-...ml#post3200522
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Unread 2nd February 2011, 03:19 PM   #4
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Default Re: QR Codes & Pricing Structure

Buckeye04- Just my 2 cents here. I would not charge them anything for the QR codes specifically, because if they find out that they are free you could lose all their future business. Some on WF might say that they are paying you to take care of it for them but I still wouldn't charge specifically for just QR code generation. Rather, I would roll it into a complete mobile/offline/internet marketing package OR charge them for the auxillary aspects of the QR code. Ex. Does the QR code lead to a mobile site, mobile squeeze page, or will it be part of an SMS campaign? Charge them for those things or all of it together. Again, just my 2 cents.

mobile mobile mobile mobile etc....
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Unread 2nd February 2011, 08:40 PM   #5
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Default Re: QR Codes & Pricing Structure

I have spent most of my afternoon researching QR Codes and how to market them. I found two excellent resources for everyone to check out:

QR Code and 2D Code Generator | Kerem Erkan <<<---The best creator I have found

How to market QR Codes?
http://nolandhoshino.amplify.com/201...with-qr-codes/

I am in now way tied to either of these

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Unread 2nd February 2011, 08:57 PM   #6
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Default Re: QR Codes & Pricing Structure

Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.

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Unread 2nd February 2011, 09:08 PM   #7
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Default Re: QR Codes & Pricing Structure

I see the QR codes as a PLUS to any business offer. What they 'do' (as was said before), is the key for the business. Do they go to a website, open a discount code, or ??? The key is the versatility within what can be offered to an offline client that makes them so appealing.

And, the entire market is shifting towards this code.. We will continue to see a great shift in this direction over the next few years so getting someone who can provide this service is a smart business move for a client.

And, it is a great way to 'track' if marketing actions are performing well, a code in the offer can easily be tracked.

Just my 2-cents.. :-)
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Unread 2nd February 2011, 09:51 PM   #8
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Default Re: QR Codes & Pricing Structure

We use them as an add on to our mobile website business.

Go hand in hand.

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Unread 3rd February 2011, 08:48 AM   #9
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Default Re: QR Codes & Pricing Structure

Jodib,

The agent could place the QR code on their listing and the user could scan it to get the location on their phone. This benefits the website user by allowing them to get accurate directions to the property. The agent should also place the QR code on a printable version of the listing. This way the user could print several listings out and just scan them in their car to get directions from listing to listing if they are visiting several houses.

Hope that helps.

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Unread 3rd February 2011, 10:27 AM   #10
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Default Re: QR Codes & Pricing Structure

Quote:
Originally Posted by jodib View Post
Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

I guess it would just have to link to a page where they had a virtual tour?

Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

Any other ideas how estate agents could benefit from QR codes?

Thanks
Jodib, so with no outside boards how do people know which property is for sale? They can only find it online and write down the address? Seems as though they are missing an important aspect of the marketing. Drive by traffic is still an important part of selling a house, i.e. someone who lives in the neighborhood sees the sign and tells a friend looking for a house. Here in Minneapolis, MN, not only are there signs outside the property, usually there is one on the closest corner for all traffic to see. Sorry, got off the QR code subject, but Michael is right for other uses for QR in real estate.

mobile mobile mobile mobile etc....
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Unread 3rd February 2011, 10:48 AM   #11
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Default Re: QR Codes & Pricing Structure

Jodib,

If the QR Code was big enough, the person could scan it from their car and it could take them to a YouTube video of the tour of the inside of the house. A virtual tour and the potential buyer doesn't have to leave the car.

I just read an article on how QR codes could be used in a newspaper...Say the writer is writing about a sporting event and it went down to the last minute with a great goal/pass/shot/whatever, the writer could put a QR code to the YouTube vid and the reader could scan it and watch it. Pretty neat.

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Unread 3rd February 2011, 12:54 PM   #12
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Default Re: QR Codes & Pricing Structure

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Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.
I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.

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Unread 3rd February 2011, 02:24 PM   #13
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Default Re: QR Codes & Pricing Structure

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I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.
I understand the codes can be generated for free, but so can a lot of other things out there (Google Places, Social Media Profiles, etc.) that most of us charge for. The thing is most business owner's don't know how to do a lot of this stuff, and even if they do, they don't have time, which is why they are willing to pay us to do everything for them. This simplifies things for them so they can concentrate more on running their business, and let us handle all the technical aspects, which will help drive more customers to their store/website, which in turn will hopefully bring them more money.
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Unread 3rd February 2011, 05:27 PM   #14
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Default Re: QR Codes & Pricing Structure

Good real estate tips to have QR codes with Google Maps in them for direction, and a Youtube video visit of the property.

As for offering them QR codes for a fee or free, it depends. Sure Google Listings and such are free, but take more time than simply printing out a code, which is less than a minute once you know how to do it.

And it's so easy to provide more value: add some color/designs to the code, link it to something like a mobile website, devise a small marketing campaign around it, or simply have it ready and printed on a sticker for them. All that amounts to value you can definitely charge for. Why only offer bland QR codes anyway when you show your marketing skills so easily...and for a fee?
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Unread 3rd February 2011, 05:43 PM   #15
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Default Re: QR Codes & Pricing Structure

Some really good tips for estate agents there.

If I was an agent I would put a qr code on all the property details that hang in the agents shop window. That way, anyone passing the shop out of hours can scan the code and get property details, videos or whatever.

All agents should have a QR code on the back of their business card as well. This would have contact details which can be saved into the phone.


Quote:
Originally Posted by jodib View Post
Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

I guess it would just have to link to a page where they had a virtual tour?

Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

Any other ideas how estate agents could benefit from QR codes?

Thanks

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Unread 3rd February 2011, 06:43 PM   #16
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Default Re: QR Codes & Pricing Structure

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I agree. All it would take is for the biz owner to find out they are free and don't require any tech skill to set up and you've lost a client. As has been said several times in the marketing arena, "Provide more value than you charge for." and you'll have a friend. Its a lot harder to steal a business away from a friend than to steal it away from what your client simply perceives as just another business.
Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...

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Unread 3rd February 2011, 10:33 PM   #17
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Default Re: QR Codes & Pricing Structure

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Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...
EXACTLY!

I can make my own cheeseburger too, but I'd rather go to McDonalds and buy one. Backlinking is free too, I don't do it, I pay someone to do it. I don't have a problem charging someone $47 for a black & white QR code. I have put in the time researching and finding the right generator, I deserve to be paid for that. I plan to add graphics and designs to them to sell them for more and they will be much more appealing then a black and white one.

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Unread 5th March 2011, 08:05 PM   #18
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Default Re: QR Codes & Pricing Structure

Quote:
Originally Posted by jodib View Post
Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

I guess it would just have to link to a page where they had a virtual tour?

Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

Any other ideas how estate agents could benefit from QR codes?

Thanks
Most estate agent websites have a different URL for each property's page, so you need to make a QR code which links to that page. Just Google QR code generator and you'll see what to do. In theory it is very simple, but in practice there are still some challenges, such as how do you print the code on the sign? I think I have found the answer and am working on it fast.
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Unread 5th March 2011, 08:15 PM   #19
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Default Re: QR Codes & Pricing Structure

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Originally Posted by ADukes81 View Post
EXACTLY!

I can make my own cheeseburger too, but I'd rather go to McDonalds and buy one. Backlinking is free too, I don't do it, I pay someone to do it. I don't have a problem charging someone $47 for a black & white QR code. I have put in the time researching and finding the right generator, I deserve to be paid for that. I plan to add graphics and designs to them to sell them for more and they will be much more appealing then a black and white one.
$47 dollars seems quite a lot. Is that the going rate for putting a QR code on a sign?
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Unread 5th March 2011, 08:21 PM   #20
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Default Re: QR Codes & Pricing Structure

Quote:
Originally Posted by ElaineBaker View Post
Yes business owners can do the codes themselves, but they can also do the gardening, the ironing, cleaning their house but if they havent got the time or cant be bothered they'll gladly pay - I once thought the way you do until someone told me about the examples above...
I agree that it's worth paying for the service. But who is providing a service to get the codes on signs? You can't just print them off your laser printer and sellotape them on!
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Unread 7th March 2011, 05:25 AM   #21
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Default Re: QR Codes & Pricing Structure

Just done a bit of research on the estate agent signs.

I set this one up online and would cost me 25.71 (about $40).



So an agent would be able to get them much cheaper I guess.
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Unread 29th June 2011, 03:25 AM   #22
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Default Re: QR Codes & Pricing Structure

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$47 dollars seems quite a lot. Is that the going rate for putting a QR code on a sign?
I agree, I'd charge something like $19.95 and/or bundle in w/other services.
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Unread 29th June 2011, 06:09 PM   #23
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Default Re: QR Codes & Pricing Structure

Quote:
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We use them as an add on to our mobile website business.

Go hand in hand.

Quentin
Quentin is right, it's an add-on strategy for content delivery. The only time I charge for them is generating for print because that is a cost to me. Otherwise they are free. You sell QR code marketing and content delivery.

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Unread 29th June 2011, 06:49 PM   #24
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Default Re: QR Codes & Pricing Structure

Yea, selling the codes alone as some sort of magic business booster will probably be pretty short lived, everyone will be able to produce them shortly. It's a nice little addition for someone with a sign printing business and probably a must for anyone claiming to offer comprehensive solutions.

A short term niche may be supplying supplemental QR codes to Realtors who may be already subscribed to a cell phone short code lead capture service.

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Unread 29th June 2011, 06:54 PM   #25
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Default Re: QR Codes & Pricing Structure

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Buckeye04- Just my 2 cents here. I would not charge them anything for the QR codes specifically, because if they find out that they are free you could lose all their future business. Some on WF might say that they are paying you to take care of it for them but I still wouldn't charge specifically for just QR code generation. Rather, I would roll it into a complete mobile/offline/internet marketing package OR charge them for the auxillary aspects of the QR code. Ex. Does the QR code lead to a mobile site, mobile squeeze page, or will it be part of an SMS campaign? Charge them for those things or all of it together. Again, just my 2 cents.
I agree with this. My section of the pie is in a very "geeky" market. If I tried to charge for QR codes, I'd be laughed out of the room.

Instead, offer them as a "bonus" deal with a package.

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Unread 29th June 2011, 10:27 PM   #26
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Default Re: QR Codes & Pricing Structure

You can sell QR codes if you use it conjunction with SMS and mobile coupons. Example - a picture of an ice cream sundae with a QR code next to it. The only text says scan for a free sundae. That is a campaign one of my clients actually used successfully.

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Unread 30th June 2011, 06:02 AM   #27
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Default Re: QR Codes & Pricing Structure

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Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.
I agree. I saw this thread and was thinking ... wtf? These are free to generate. How do you sell something that is free and takes a couple of seconds to generate?

You can add value though. On my website I'm offering designer QR codes. I'll do them in color and add them to your flyer or business cards, etc. That way you're adding value to what is a free service and they look so much better than just plain black ones. You can even add a logo on them if you use 30% error margin when generating them.

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Unread 30th June 2011, 06:32 AM   #28
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Default Re: QR Codes & Pricing Structure

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I agree. I saw this thread and was thinking ... wtf? These are free to generate. How do you sell something that is free and takes a couple of seconds to generate?

You can add value though. On my website I'm offering designer QR codes. I'll do them in color and add them to your flyer or business cards, etc. That way you're adding value to what is a free service and they look so much better than just plain black ones. You can even add a logo on them if you use 30% error margin when generating them.

I do agree, there are a lot of free online QR Code generators and as well downloadable software that allows you to create QR Codes for free and infact you can also have an image (like your photo, company logo, or any image) inside the QR Code and get it generated for free.

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Unread 30th June 2011, 07:06 AM   #29
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I do agree, there are a lot of free online QR Code generators and as well downloadable software that allows you to create QR Codes for free and infact you can also have an image (like your photo, company logo, or any image) inside the QR Code and get it generated for free.
Didn't know you can get that for free, but it still wouldn't replace the services that a good graphic designer can provide by creating your letterhead, bus cards, brochures ... any print materials in print ready format with your matching QR Codes.

I don't see people in the offline forum here upselling branding/Corp ID services, but it is what I used to sell full time to offline companies as a freelancer on Elance.

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Unread 31st August 2011, 10:20 AM   #30
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Default Re: QR Codes & Pricing Structure

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I do agree, there are a lot of free online QR Code generators and as well downloadable software that allows you to create QR Codes for free and infact you can also have an image (like your photo, company logo, or any image) inside the QR Code and get it generated for free.
Where could I find software or someplace online that lets me add a photo/logo/image inside the QR code - and for free? Please tell!

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Unread 31st August 2011, 10:34 AM   #31
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Default Re: QR Codes & Pricing Structure

Absolutely charge for QR codes, you know how to do them ,you know how to utilise them, the busines owner HAS to pay for that knowledge and all the time and expense youve incurred gaining that knowledge. The business owner will be unlikely to want to spend their own valuable time learning how to do it and why , hence outsourcing it to you

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Unread 31st August 2011, 11:04 AM   #32
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You can sell QR codes if you use it conjunction with SMS and mobile coupons. Example - a picture of an ice cream sundae with a QR code next to it. The only text says scan for a free sundae. That is a campaign one of my clients actually used successfully.
Micheal,

Where was the placement of this QR code? Was it in the window or on the property of your business client or was it a cross marketing deal of some sort with the sign on another client's property?

TIA,

Chris
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Unread 31st August 2011, 11:19 AM   #33
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Absolutely charge for QR codes, you know how to do them ,you know how to utilise them, the busines owner HAS to pay for that knowledge and all the time and expense youve incurred gaining that knowledge. The business owner will be unlikely to want to spend their own valuable time learning how to do it and why , hence outsourcing it to you
Agreed, but don't overcharge. So maybe $20 per QR code created? Charge a monthly QR maintenance fee to create and manage QR codes? I would definitely charge more for more "advanced" QR codes like special colors (multi-color as opposed to all one color), embedded logo, etc. for higher prices.

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Unread 31st August 2011, 11:26 AM   #34
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Default Re: QR Codes & Pricing Structure

i have been charging my clients $100+/yr depending on their needs...

however we offer them QR Code tracking too, which is much more informative than just getting a regular qr code from some free qr code generator

we also provide vector qr codes so they can print them the size of house if they want without any loss in print quality - non vector qr codes would simply start to look pixelated

we offer their own diy qr code branding ie branded dynamic urls and branded qr codes with a feature to add their own logo to their qr codes.

Additionally we upcharge for a white glove campaign management pricing varies and custom qr code service for $150/code - the other up sell of course is the supported marketing materials, ie sms messaging, print and mobile web apps they all work hand in hand with qr codes

as you can see theres money to be made!
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Unread 31st August 2011, 12:29 PM   #35
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Default Re: QR Codes & Pricing Structure

I was looking this information on QR codes too. It is nice to offer as a free bonus.
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Unread 31st August 2011, 01:30 PM   #36
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Default Re: QR Codes & Pricing Structure

Wait a cotton-pickin minute!

Some of you folks have this QR Code thingee all-bollixed-up.

Here's the way I see it;

1) MOST businesses/professionals/medicos with websites do NOT have their website "Mobilzed". They are HARD to see on a Mobile Phone!

2) YOU can provide a Service of making these websites "Mobilized" (which involves taking images and some info from their regular site...into your Mobile Site.

3) Then...so that consumers can SEE the Mobile Site you created...you include a QR Code so consumers can Scan it and FIND their newly created MOBILE SIte....ON....their Mobile Device.

The QR Code (which is FREE to anyone)....is INCLUDED in your "Mobile-Optimization" service....for which you SHOULD be paid a "Handsome Set Up Fee"....plus....A Monthly Service Fee.

Don Alm
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Unread 31st August 2011, 01:32 PM   #37
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Default Re: QR Codes & Pricing Structure

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Wait a cotton-pickin minute!

Some of you folks have this QR Code thingee all-bollixed-up.

Here's the way I see it;

1) MOST businesses/professionals/medicos with websites do NOT have their website "Mobilzed". They are HARD to see on a Mobile Phone!

2) YOU can provide a Service of making these websites "Mobilized" (which involves taking images and some info from their regular site...into your Mobile Site.

3) Then...so that consumers can SEE the Mobile Site you created...you include a QR Code so consumers can Scan it and FIND their newly created MOBILE SIte....ON....their Mobile Device.

The QR Code (which is FREE to anyone)....is INCLUDED in your "Mobile-Optimization" service....for which you SHOULD be paid a "Handsome Set Up Fee"....plus....A Monthly Service Fee.

Don Alm

I also think it's pretty un-ethical to charge $197 for a QR Code when any dummy business owner that can use google can easily find a free online QR Code generator.

Google Maps, Yahoo Local, Bing, Yelp, Facebook, Yellowpages, Foursquare, City Search & so many more!
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Unread 31st August 2011, 01:33 PM   #38
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Default Re: QR Codes & Pricing Structure

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i have been charging my clients $100+/yr depending on their needs...

however we offer them QR Code tracking too, which is much more informative than just getting a regular qr code from some free qr code generator

we also provide vector qr codes so they can print them the size of house if they want without any loss in print quality - non vector qr codes would simply start to look pixelated

we offer their own diy qr code branding ie branded dynamic urls and branded qr codes with a feature to add their own logo to their qr codes.

Additionally we upcharge for a white glove campaign management pricing varies and custom qr code service for $150/code - the other up sell of course is the supported marketing materials, ie sms messaging, print and mobile web apps they all work hand in hand with qr codes

as you can see theres money to be made!

QR Tracking, and the ability to change the QR Code's function without changing the actual image is a big plus. This is something you cannot find on any free qr code generator sites, and definitely worth charging. So my previous post would not apply in this case.

Google Maps, Yahoo Local, Bing, Yelp, Facebook, Yellowpages, Foursquare, City Search & so many more!
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Unread 31st August 2011, 02:45 PM   #39
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Default Re: QR Codes & Pricing Structure

some of you need to get real, business owners arent into spending their valuable time looking into Google to find some way to do their own QR code , learning how to do it (ok easy for us maybe not so for them this isnt their forte) , then learning how to utilise it properly.

While theyre doing that they could have been doing something brining in far more value to their business, far more value than the 200 odd theyll pay some of us who are sensible enough to charge to do it for them so they are free to do what they do best

Just cos some of you are coding tech heads, many business owners are not and have no desire to become , at the same time its easy to carve up a cow carcass once you know what youre doing and youve got the tools, yet not many butchers would expect their clients to do it or give it away for free

Look if some of you dont value what you know thats your problems, please refrain from trying to lower us all to your levels.

As for changing the function without changing the code, thats easy too so why is it ok to charge for that , the value of anything is in the benefits it brings not in how easy it is to find on Google

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Unread 31st August 2011, 11:13 PM   #40
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Default Re: QR Codes & Pricing Structure

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I also think it's pretty un-ethical to charge $197 for a QR Code when any dummy business owner that can use google can easily find a free online QR Code generator.

There is nothing unethical about charging for QR codes, whether they are generated for free or not. A business owner can do their own Facebook fan page for free, their Google places listing for free, etc.; yet, many of us are paid handsomely for doing these things for them. It's kind of hypocritical to think charging for QR codes is somehow unethical.

Besides, along with generating the QR codes, we are giving the business owners valuable information about many ways to use the QR codes, which in turn will make them money, and if used correctly lots of it. So why shouldn't I be paid for my expertise? It helps them to profit!

In business people tend to respect you a whole lot more, when they know you know your worth, and the worth of the products and services you are offering.

Again, as another warrior pointed out, I too can easily mow my own lawn, but I pay someone else to do it for me.

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Unread 1st September 2011, 05:34 PM   #41
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Default Re: QR Codes & Pricing Structure

Lol. I can do my own plumbing, change my timing belt, do my taxes, cook my own meal, clean my own home, buy my own stocks, cut my own grass, the list goes on all for FREE.

Anyone having an ethics problem because the market supports a price is on the wrong site. This is a marketing site. We are here to make money, no little bits but lots. Otherwise we would all be on the "how to enjoy your 9-5 forum".

Standard economics of supply & demand dictates price not ethics. If you don't believe this, then go to the gas pump.
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Unread 1st September 2011, 07:25 PM   #42
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Default Re: QR Codes & Pricing Structure

QR Codes...BRING UP SOMETHING on a Mobile Phone!

What if that "something" was an "EXCLUSIVE DIRECTORY OF RESTAURANTS" in the area???

Or...what if that QR Code brought up "Roofing Contractors" in the area?

or...."Family Dentists"?...etc

You create the Mobile Directory/s...which includes the QR Code that brings up the Mobile Sites.

Don Alm going QRazy
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Unread 20th December 2011, 09:01 PM   #43
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Default Re: QR Codes & Pricing Structure

you can see our price setting on "onbarcode" website. maybe it's helpful for you .
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Unread 20th December 2011, 11:16 PM   #44
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Default Re: QR Codes & Pricing Structure

Just from all the back and forth on here you can tell what the obvious pricing answer is. Do you want to be the guy that loses a whole website project because you wanted to make 20 extra bucks on the qr code. Clearly, there will be companies that will offer a qr code for free because it costs about a minute of their time. It is also very easy for customers to build their own qr codes. Why would you risk losing a potential customer by trying to charge them when you can use it to enhance a much larger sale.
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Unread 23rd December 2011, 12:48 AM   #45
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Default Re: QR Codes & Pricing Structure

I'm not sure that the cost of getting a QR code matters per se. But charging could well act to filter out those people who don't want to pay. And those people might well not be the most desirable clients.

Another consideration is pricing on the value the code brings to the business.

Pricing only on cost could leave a lot of money on the table ... needlessly.

Just like selling at a swapmeet, one learns pretty quickly that selling on price is a losing proposition ... even if the item is acquired at zero cost.

All that reducing the price means is the people who don't want the product won't buy it anyway, and those that would be willing to pay more get it at a bargain price.

The only loser is the seller ... unless an upsell is added to the mix.

Marvin
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Unread 23rd December 2011, 01:30 AM   #46
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Default Re: QR Codes & Pricing Structure

lol - hardly anyone knows what a QR code is
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Unread 24th December 2011, 04:42 PM   #47
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Default Re: QR Codes & Pricing Structure

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Originally Posted by TheRealKG View Post
Just from all the back and forth on here you can tell what the obvious pricing answer is. Do you want to be the guy that loses a whole website project because you wanted to make 20 extra bucks on the qr code.
If its part of a project there's really no need to differentiate the qr code. Add an additional $50 (or whatever you charge) and be done with it.
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Unread 24th December 2011, 10:34 PM   #48
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Default Re: QR Codes & Pricing Structure

Christmas Eve, waiting on Santa, I have some time to burn so decided to jump in on this thread. OK...

Q1 & 2: "... For those of you offering QR codes to clients, how do you determine your pricing? Do you charge a one-time fee per QR code generated and setup or how do you do it?"


A1 & 2: Fixed Fee, Hourly, Barter, Included (Not Free), Gift (Not Free). My advice is to base your pricing on what "You" value you and your company’s time at. I believe every business and/or entrepreneur should have a per-determined hourly value assigned to their "Time" worth. Never give your time away for free, always have its worth factored into the front-end or the back-end, because it's the one thing that you can never replace... ever.


Q3: "... What are some of your "pitch" ideas to get the client interested/motivated to buy from you?


A3: Don't "pitch" to your prospect or client, Consult them. I do not phone "Cold Call" QR Code services but I will as a walk-in if the opportunity presents its self. Like when you pick up your laundry from the Cleaners and notice there isn't any QR Code marketing on their door, windows, walls, brochures, business cards, receipts, etc. Game on...


Inquire as to why no QR Codes; introduce yourself and profession and educated owner to:


The What - Quick Response Codes, QR codes can be scanned by the cameras built into every Smartphone that comes off an assembly line today. Show & Tell time! Use your Smartphone or theirs. Note: If you don’t have a Smartphone with a QR Code scanner and several saved QR Codes - - - Don’t Sell the Service.


The Why - Scan the QR code on a product and the image will redirect a Smartphone’s Web browser to the destination of the code producer’s choice—a Web page with a discount coupon, a video or access to in-depth information where consumers can connect with their brand.


The Benefit – Give example and end with a statement to position for a close – You can extend the shopping experience of your customers after they leave the store by printing a QR code on your receipts. Link the code to feedback survey or coupons to be cashed in on their next visit to the store. Place a QR code in your store window and a link to your website to use that prime real estate to engage passers-by and sell to them 24/7. Why not? You pay rent 24/7, don’t you?


Now, using a Barter methodology... what would free dry cleaning be worth to you. Not to mention the referrals and free advertising from the branded window sticker you put up?

Q4: "... What markets have you found the most success in selling these codes?"


A4: If you apply A1 & A2, as I explained above, "Fixed Fee, Hourly, Barter, Included (Not Free), Gift (Not Free)." Answer... All of Them.

Remember, this is just one man's opinion. Hope This Helps a Little and Merry Christmas.


Rojak

Last edited on 24th December 2011 at 10:36 PM. Reason: spacing
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Unread 26th December 2011, 01:51 PM   #49
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Default Re: QR Codes & Pricing Structure

How do you guys combat the free QR Code generators?

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Unread 27th December 2011, 02:41 PM   #50
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Default Re: QR Codes & Pricing Structure

Q: "How do you guys combat the free QR Code generators?"

A: To be blunt... by being local, building relationships, value pricing and great customer service. Plus, most businesses don't have a clue of what that "thing" is much less know what a "generator" for one is. One of the biggest mistakes a Marketer makes is assuming themselves into no work, no pay, no business situations because their to dang busy thinking instead of doing. Just saying.
Rojak

Last edited on 27th December 2011 at 02:42 PM. Reason: include question
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