QR Codes & Pricing Structure

by 54 comments
Hey everyone! For those of you offering QR codes to clients, how do you determine your pricing? Do you charge a one time fee per QR code generated and setup or how do you do it? What are some of your "pitch" ideas to get the client interested/motivated to buy from you? What markets have you found the most success in selling these codes?

Just looking for everyone's approach on this.

Thanks,

Mike
#offline marketing #codes #pricing #structure
  • Profile picture of the author rhab
    This is a service I plan to offer as well and I've seen a few services offering them anywhere from 100-197 bones.

    I recently purchased a wso specifically on qr codes and it's a great course. It gives some great insight on services, pricing, campaign examples and other goodies.

    I'm not at home on my pc right now and the name of the wso and author escapes me at the moment, but maybe another warrior can help who also bought it or just do a search in the wso section for qr codes
  • Profile picture of the author cbest
    Mark and Jubilee Ress,

    They've sold 600 so far and are had a webinar starting yesterday...
    http://www.warriorforum.com/warrior-...ml#post3200522
  • Profile picture of the author johninmn
    Buckeye04- Just my 2 cents here. I would not charge them anything for the QR codes specifically, because if they find out that they are free you could lose all their future business. Some on WF might say that they are paying you to take care of it for them but I still wouldn't charge specifically for just QR code generation. Rather, I would roll it into a complete mobile/offline/internet marketing package OR charge them for the auxillary aspects of the QR code. Ex. Does the QR code lead to a mobile site, mobile squeeze page, or will it be part of an SMS campaign? Charge them for those things or all of it together. Again, just my 2 cents.
    • Profile picture of the author Mel White
      Originally Posted by johninmn View Post

      Buckeye04- Just my 2 cents here. I would not charge them anything for the QR codes specifically, because if they find out that they are free you could lose all their future business. Some on WF might say that they are paying you to take care of it for them but I still wouldn't charge specifically for just QR code generation. Rather, I would roll it into a complete mobile/offline/internet marketing package OR charge them for the auxillary aspects of the QR code. Ex. Does the QR code lead to a mobile site, mobile squeeze page, or will it be part of an SMS campaign? Charge them for those things or all of it together. Again, just my 2 cents.
      I agree with this. My section of the pie is in a very "geeky" market. If I tried to charge for QR codes, I'd be laughed out of the room.

      Instead, offer them as a "bonus" deal with a package.
  • Profile picture of the author ADukes81
    I have spent most of my afternoon researching QR Codes and how to market them. I found two excellent resources for everyone to check out:

    QR Code and 2D Code Generator | Kerem Erkan <<<---The best creator I have found

    How to market QR Codes?
    http://nolandhoshino.amplify.com/201...with-qr-codes/

    I am in now way tied to either of these
    • Profile picture of the author myob
      Don't charge anything for QR codes. You can generate them free anyway. Just build it into your overall marketing solutions and present it as a total package.
    • Profile picture of the author neoo28
      I was looking this information on QR codes too. It is nice to offer as a free bonus.
  • Profile picture of the author zephrah
    I see the QR codes as a PLUS to any business offer. What they 'do' (as was said before), is the key for the business. Do they go to a website, open a discount code, or ??? The key is the versatility within what can be offered to an offline client that makes them so appealing.

    And, the entire market is shifting towards this code.. We will continue to see a great shift in this direction over the next few years so getting someone who can provide this service is a smart business move for a client.

    And, it is a great way to 'track' if marketing actions are performing well, a code in the offer can easily be tracked.

    Just my 2-cents.. :-)
  • Profile picture of the author Quentin
    We use them as an add on to our mobile website business.

    Go hand in hand.

    Quentin
    • Profile picture of the author Creativegirl
      Originally Posted by Quentin View Post

      We use them as an add on to our mobile website business.

      Go hand in hand.

      Quentin
      Quentin is right, it's an add-on strategy for content delivery. The only time I charge for them is generating for print because that is a cost to me. Otherwise they are free. You sell QR code marketing and content delivery.
  • Profile picture of the author Michael Travis
    Jodib,

    The agent could place the QR code on their listing and the user could scan it to get the location on their phone. This benefits the website user by allowing them to get accurate directions to the property. The agent should also place the QR code on a printable version of the listing. This way the user could print several listings out and just scan them in their car to get directions from listing to listing if they are visiting several houses.

    Hope that helps.

    Michael
  • Profile picture of the author johninmn
    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
    Jodib, so with no outside boards how do people know which property is for sale? They can only find it online and write down the address? Seems as though they are missing an important aspect of the marketing. Drive by traffic is still an important part of selling a house, i.e. someone who lives in the neighborhood sees the sign and tells a friend looking for a house. Here in Minneapolis, MN, not only are there signs outside the property, usually there is one on the closest corner for all traffic to see. Sorry, got off the QR code subject, but Michael is right for other uses for QR in real estate.
  • Profile picture of the author ADukes81
    Jodib,

    If the QR Code was big enough, the person could scan it from their car and it could take them to a YouTube video of the tour of the inside of the house. A virtual tour and the potential buyer doesn't have to leave the car.

    I just read an article on how QR codes could be used in a newspaper...Say the writer is writing about a sporting event and it went down to the last minute with a great goal/pass/shot/whatever, the writer could put a QR code to the YouTube vid and the reader could scan it and watch it. Pretty neat.
  • Profile picture of the author Jay Rhome
    Good real estate tips to have QR codes with Google Maps in them for direction, and a Youtube video visit of the property.

    As for offering them QR codes for a fee or free, it depends. Sure Google Listings and such are free, but take more time than simply printing out a code, which is less than a minute once you know how to do it.

    And it's so easy to provide more value: add some color/designs to the code, link it to something like a mobile website, devise a small marketing campaign around it, or simply have it ready and printed on a sticker for them. All that amounts to value you can definitely charge for. Why only offer bland QR codes anyway when you show your marketing skills so easily...and for a fee?
  • Profile picture of the author SolNet
    Some really good tips for estate agents there.

    If I was an agent I would put a qr code on all the property details that hang in the agents shop window. That way, anyone passing the shop out of hours can scan the code and get property details, videos or whatever.

    All agents should have a QR code on the back of their business card as well. This would have contact details which can be saved into the phone.


    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
  • Profile picture of the author Pip Cartwright
    Originally Posted by jodib View Post

    Say a real estate agent wanted to use QR codes on their for sale boards etc, how would one go about linking it to a virtual tour of the said property?

    I guess it would just have to link to a page where they had a virtual tour?

    Only thing is, nowadays in England I see less and less boards outside properties that are for sale.

    Any other ideas how estate agents could benefit from QR codes?

    Thanks
    Most estate agent websites have a different URL for each property's page, so you need to make a QR code which links to that page. Just Google QR code generator and you'll see what to do. In theory it is very simple, but in practice there are still some challenges, such as how do you print the code on the sign? I think I have found the answer and am working on it fast.
  • Profile picture of the author webapex
    Yea, selling the codes alone as some sort of magic business booster will probably be pretty short lived, everyone will be able to produce them shortly. It's a nice little addition for someone with a sign printing business and probably a must for anyone claiming to offer comprehensive solutions.

    A short term niche may be supplying supplemental QR codes to Realtors who may be already subscribed to a cell phone short code lead capture service.
  • Profile picture of the author Michael William
    You can sell QR codes if you use it conjunction with SMS and mobile coupons. Example - a picture of an ice cream sundae with a QR code next to it. The only text says scan for a free sundae. That is a campaign one of my clients actually used successfully.
    • Profile picture of the author SendCards
      Originally Posted by Michael William View Post

      You can sell QR codes if you use it conjunction with SMS and mobile coupons. Example - a picture of an ice cream sundae with a QR code next to it. The only text says scan for a free sundae. That is a campaign one of my clients actually used successfully.
      Micheal,

      Where was the placement of this QR code? Was it in the window or on the property of your business client or was it a cross marketing deal of some sort with the sign on another client's property?

      TIA,

      Chris
  • Profile picture of the author mjbmedia
    Absolutely charge for QR codes, you know how to do them ,you know how to utilise them, the busines owner HAS to pay for that knowledge and all the time and expense youve incurred gaining that knowledge. The business owner will be unlikely to want to spend their own valuable time learning how to do it and why , hence outsourcing it to you

    Plumber story , charges £500 takes 30 seconds to bang a pipe with a hammer, problem solved, client moans £500!!!! yep £10 for the time, £490 for the experience of knowing where and how hard to bang
    • Profile picture of the author TycoonRob
      Originally Posted by mjbmedia View Post

      Absolutely charge for QR codes, you know how to do them ,you know how to utilise them, the busines owner HAS to pay for that knowledge and all the time and expense youve incurred gaining that knowledge. The business owner will be unlikely to want to spend their own valuable time learning how to do it and why , hence outsourcing it to you
      Agreed, but don't overcharge. So maybe $20 per QR code created? Charge a monthly QR maintenance fee to create and manage QR codes? I would definitely charge more for more "advanced" QR codes like special colors (multi-color as opposed to all one color), embedded logo, etc. for higher prices.
    • Profile picture of the author 9bearz
      Originally Posted by mjbmedia View Post

      Absolutely charge for QR codes, you know how to do them ,you know how to utilise them, the busines owner HAS to pay for that knowledge and all the time and expense youve incurred gaining that knowledge. The business owner will be unlikely to want to spend their own valuable time learning how to do it and why , hence outsourcing it to you

      Plumber story , charges £500 takes 30 seconds to bang a pipe with a hammer, problem solved, client moans £500!!!! yep £10 for the time, £490 for the experience of knowing where and how hard to bang
      I agree with you completely! I charge for everything I do. I have spent considerable time and money educating myself. If a so called client resents me for charging him/her for generating a qr code, then too bad!

      And, to fear that you will lose a client because he/she finds out that they can do it themselves for free is nonsense. If the client gets upset and decides not to do more business, so be it!

      Offering to do one thing or the other for free just to get some more paid business is weak thinking.

      Take courage! After all, you have spent time and money to perfect your skills and you should be paid.
  • Profile picture of the author Jay Moreno
    i have been charging my clients $100+/yr depending on their needs...

    however we offer them QR Code tracking too, which is much more informative than just getting a regular qr code from some free qr code generator

    we also provide vector qr codes so they can print them the size of house if they want without any loss in print quality - non vector qr codes would simply start to look pixelated

    we offer their own diy qr code branding ie branded dynamic urls and branded qr codes with a feature to add their own logo to their qr codes.

    Additionally we upcharge for a white glove campaign management pricing varies and custom qr code service for $150/code - the other up sell of course is the supported marketing materials, ie sms messaging, print and mobile web apps they all work hand in hand with qr codes

    as you can see theres money to be made!
    • Profile picture of the author midasman09
      Wait a cotton-pickin minute!

      Some of you folks have this QR Code thingee all-bollixed-up.

      Here's the way I see it;

      1) MOST businesses/professionals/medicos with websites do NOT have their website "Mobilzed". They are HARD to see on a Mobile Phone!

      2) YOU can provide a Service of making these websites "Mobilized" (which involves taking images and some info from their regular site...into your Mobile Site.

      3) Then...so that consumers can SEE the Mobile Site you created...you include a QR Code so consumers can Scan it and FIND their newly created MOBILE SIte....ON....their Mobile Device.

      The QR Code (which is FREE to anyone)....is INCLUDED in your "Mobile-Optimization" service....for which you SHOULD be paid a "Handsome Set Up Fee"....plus....A Monthly Service Fee.

      Don Alm
    • Profile picture of the author jasonthewebmaster
      Originally Posted by Jay Moreno View Post

      i have been charging my clients $100+/yr depending on their needs...

      however we offer them QR Code tracking too, which is much more informative than just getting a regular qr code from some free qr code generator

      we also provide vector qr codes so they can print them the size of house if they want without any loss in print quality - non vector qr codes would simply start to look pixelated

      we offer their own diy qr code branding ie branded dynamic urls and branded qr codes with a feature to add their own logo to their qr codes.

      Additionally we upcharge for a white glove campaign management pricing varies and custom qr code service for $150/code - the other up sell of course is the supported marketing materials, ie sms messaging, print and mobile web apps they all work hand in hand with qr codes

      as you can see theres money to be made!

      QR Tracking, and the ability to change the QR Code's function without changing the actual image is a big plus. This is something you cannot find on any free qr code generator sites, and definitely worth charging. So my previous post would not apply in this case.
  • Profile picture of the author mjbmedia
    some of you need to get real, business owners arent into spending their valuable time looking into Google to find some way to do their own QR code , learning how to do it (ok easy for us maybe not so for them this isnt their forte) , then learning how to utilise it properly.

    While theyre doing that they could have been doing something brining in far more value to their business, far more value than the £200 odd theyll pay some of us who are sensible enough to charge to do it for them so they are free to do what they do best

    Just cos some of you are coding tech heads, many business owners are not and have no desire to become , at the same time its easy to carve up a cow carcass once you know what youre doing and youve got the tools, yet not many butchers would expect their clients to do it or give it away for free

    Look if some of you dont value what you know thats your problems, please refrain from trying to lower us all to your levels.

    As for changing the function without changing the code, thats easy too so why is it ok to charge for that , the value of anything is in the benefits it brings not in how easy it is to find on Google
  • Profile picture of the author qr code
    you can see our price setting on "onbarcode" website. maybe it's helpful for you .
  • Profile picture of the author TheRealKG
    Just from all the back and forth on here you can tell what the obvious pricing answer is. Do you want to be the guy that loses a whole website project because you wanted to make 20 extra bucks on the qr code. Clearly, there will be companies that will offer a qr code for free because it costs about a minute of their time. It is also very easy for customers to build their own qr codes. Why would you risk losing a potential customer by trying to charge them when you can use it to enhance a much larger sale.
    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by TheRealKG View Post

      Just from all the back and forth on here you can tell what the obvious pricing answer is. Do you want to be the guy that loses a whole website project because you wanted to make 20 extra bucks on the qr code.
      If its part of a project there's really no need to differentiate the qr code. Add an additional $50 (or whatever you charge) and be done with it.
  • Profile picture of the author Marvin Johnston
    I'm not sure that the cost of getting a QR code matters per se. But charging could well act to filter out those people who don't want to pay. And those people might well not be the most desirable clients.

    Another consideration is pricing on the value the code brings to the business.

    Pricing only on cost could leave a lot of money on the table ... needlessly.

    Just like selling at a swapmeet, one learns pretty quickly that selling on price is a losing proposition ... even if the item is acquired at zero cost.

    All that reducing the price means is the people who don't want the product won't buy it anyway, and those that would be willing to pay more get it at a bargain price.

    The only loser is the seller ... unless an upsell is added to the mix.

    Marvin

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