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Niche-specific script approaches

by Kirrybows
1 replies
After having cold called for some time, I'm noticing tendencies among different niches. Some things I can already point out and share are:

- When calling restaurants, it's best to ask for the manager/owner.
- When calling lawyers, it's best to ask questions and talk to receptionist; there's no way she'll transfer you to the lawyer. You might get her to take down your info.

Has anyone noticed anything else?

I haven't done much for doctors and dentists, but I get the feeling that those should be approached by calling first to verify address and inform them of your sending a brochure, and then following up.

Is this generally similar to what you guys have noticed?

Would anyone care to add their experience to the thread? We ARE trying to compile useful information for each other after all, aren't we?
#approaches #niche-specific #nichespecific #script
  • Profile picture of the author myob
    My telemarketers track down the buyer or decision maker, it's not always the business owner or manager. Also, often more than one person is involved during the selling process. After a warm introduction of our company we open with "Who makes the buying decisions for your {product or service}?" Even if we have the name of the owner or manager, we still confirm with "{Name} do you make the final decison when it involves purchasing {product or service}?". It may involve a partner, other managers, or purchasing agent. It's best to qualify the person first regarding purchasing authority or you're just wasting your time. The direct approach gets faster results and will set you apart from the amateur salespeople.
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