Help me succeed with my 1st marketing campaign please
I started a brand new website design business and I desperately need to get some work.
My target market is local (small) businesses who don't have website but who do advertise.
[Note: I do plan on adding on SEO services to my business but since that's a totally different target market, I have left that out of the campaign completely for now]
Anyway to get back to my new venture: I started my 1st marketing campaign by collecting email addresses from my local yellow pages. I specifically targeted businesses that have email but no apparent website/web presence. I sent out (what I think is) a great intro email.
I got almost zero response (3 responses out of more than a thousand emails!) In a way I was not surprised by the bad resonse rate. I looked at is in the sense that I now at least have a pretty nice list of email addresses that I can continue targeting (I only got 5 unsubscribe requests out of the entire list!)
I would like some expert advice on how I should follow up on the list I created. Now that I have introduced myself & my web design services to my list which is the best possible way to follow up my intro email?
[Note: I get the sense form my initial marketing that most local businesses think they do not need websites (this is probably because most local businesses that have websites have poorly optimized sites. These sites don't bring in money for their owners so this has created a bad perception of web marketing amingst local businesses in general. I realize this is a great market for SEO services but I will leave that for later - Unless my fellow warriors think I should forget about trying to sell websites & rather focus on trying to convince existing website owners to pay the optimize their non-performing website?)
Anyway - Sorry for the long email warriors, I am really eager to make a success of this venture so I would appreciate any help/advice/suggestions from you.
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OFFLINE Marketing Strategies For The OFFLINE Warrior
Julie Gavis
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Mobile App Dev
Julie Gavis
http://tinyurl.com/6cvm9qe Six Figure Income Fast
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