Need Money TODAY ?

Profile picture of the author MikeRogers by
OK, we gotta hurry cause you need to put $500 to $1,000 in your bank account before the bank closes this afternoon. No Problemo -

I'm going to give you this simple little technique that you can use anytime you find yourself short, want to invest in the latest $197 online marketing course, or just need some extra cash to tide you over until all that AdSense money comes flooding into your mailbox. :p

How can I be so sure this will work? Because I use it myself and have for years. It has never failed me and, when you learn to do it properly, you will never worry about minor financial emergencies again.

Intrigued? Good. Let's get started...

First, just Google the word "Lawyer", "Dentist", "Chiropractor", or any other profession that has deep pockets (plenty of Moolah) and needs to advertise.

Google automatically knows where you are located and pops up a handy little list of local merchants that fits your keyword. Click on the "Places" button (in the left sidebar of your browser) to expand the list. We will use this for our research.

Next, click on the "Place Page" link to the right of the listing. What we are looking for here are the businesses that have not claimed their Place Page and will be easy targets for our approach. You will know who hasn't claimed their page because at the very top of the listing page will be the comment "Edit this place - Business Owner?" and there will be very little information about them or what they specialize in. Perfect!

Make a list of about 4 or 5 businesses in the same general area that have yet to claim their page and, for heaven's sake, put on a clean shirt will ya? We are going to visit these people who need our help and I don't want you looking like a "Goob"...

If you haven't already guessed, we are going to be offering to claim and set up their page for them.

Don't know how to do this yet? Don't worry, just click this link: Google Places Help everything you need to know can be found here. Trust me. It's easy.

Now, one important thing you need to know before you approach a prospect is that Google has already set up the place page for mobile. Just remind the client that nobody uses the "Yellow Pages" to look up numbers anymore - They use their computers or "Smart Phones" and it is super important to have their page set up correctly with all the vital information a person needs to make a well informed decision to use their services.

A good price point is anywhere between $350 to $500 for this service so, if you need $1,000 just get two clients.

It Works; It's Easy; You Can Do This -

Mike
#offline marketing #money #today

  • Profile picture of the author scrofford
    Looks like a good idea actually. The only thing I will say is it might take some time if you find a bunch of listings who have already placed their pages and have to hunt through to find some who haven't. Good idea though.
  • Profile picture of the author MikeRogers
    Actually, I think you will be very surprised at the number of businesses that have not claimed their Places page. They far outnumber those who have.

    One tactic I like to use when approaching a potential client is to show them an example of a well designed page (Usually one I have done for someone else) and compare it to their page which is almost blank.

    Its a lot easier to make the sale when they get a visual idea of what potential customers see when they visit their page.

    Mike
  • Profile picture of the author Steven Miranda
    Good idea. What makes a business owner want to pay someone $300-500 thought when they can set it up as it is pretty simple?
  • Profile picture of the author ADukes81
    Great idea Mike!

    Do you call the business first or walk in "cold" with a packet of information to give them?
  • Profile picture of the author EvcRo
    Sometimes i'm so upset because i wasn't born in USA
  • Profile picture of the author MikeRogers
    Originally Posted by imationx View Post

    Good idea. What makes a business owner want to pay someone $300-500 thought when they can set it up as it is pretty simple?
    Simple for us... Not so simple for them. They will gladly pay our little fee not to have to stumble around trying to learn this on their own.

    Remember, we get paid for our expertise exactly the same as a Dentist, Lawyer, etc.

    Mike
  • Profile picture of the author Player87
    I will try this and will come back with my tests.
  • Profile picture of the author MikeRogers
    Originally Posted by ADukes81 View Post

    Great idea Mike!

    Do you call the business first or walk in "cold" with a packet of information to give them?
    I actually have used several methods, email, sales letter, postcard... But when I just need some quick cash, the personal approach is best.

    Most of the time you will be talking with the business manager in the case of a doctor or attorney. Skip the packet of info - Just use your cell phone for demo purposes.

    Mike
  • Profile picture of the author paulie888
    I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.
  • Profile picture of the author MikeRogers
    Originally Posted by paulie888 View Post

    I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.
    Paulie,

    Don't assume they have been approached - Do the research.

    This was from the 1st page of results from Oklahoma City for the keyword "Attorney" -

    Hall Estill: Farzaneh Amir M

    Google Maps - 1 review - Place page
    Home - Hall Estill - Tulsa | Oklahoma City | Arkansas | Washington DC Full Service Law Firm - Ste 2900, 100 North Broadway Avenue, Oklahoma City - (405) 553-2860

    Still unclaimed - Bet he'd love to catch up with the rest of his competition for a measly $500

    Mike
  • Profile picture of the author scrofford
    Originally Posted by paulie888 View Post

    I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.
    Yeah that's what I was saying, and I actually did some checking. But there are still some out there that haven't done this and I think it's a good idea!
  • Profile picture of the author ADukes81
    I have found 5 dentists within 4 or 5 miles of me that have not claimed their listing, two need a website.

    Off to go make that money!
  • Profile picture of the author MikeRogers
    Originally Posted by ADukes81 View Post

    I have found 5 dentists within 4 or 5 miles of me that have not claimed their listing, two need a website.

    Off to go make that money!
    I just love it when a plan comes together

    Mike
  • Profile picture of the author ADukes81
    Thanks for the great idea Mike!

    I'll be back to report my progress.
  • Profile picture of the author theory expert
    Is this service free to the owner by google?

    or

    do they have to pay to be placed verified?

    I am not sure I understand the benefit to the owner. For instance, if I google, chiropractors + county, (or city etc)... I will see the business name just like their competition(the only difference is the owners I target isn't verified).

    How important is verification? What's the benefits of this to the owner again? :confused:
  • Profile picture of the author johnny_h
    That's brilliant! Also, I know this would work great in my area - most of the folks around me have internet but aren't very savvy when it comes to doing anything except pointing and clicking. I'm sure it's the same for a lot of folks out there. The thing that's nicest about this is that it will never run dry - most local markets will have a pretty steady flow of new business ventures opening on a regular basis.

    Thanks for sharing that - I think I'm going to try this out tomorrow.
  • Profile picture of the author MikeRogers
    Originally Posted by janok View Post

    Is this service free to the owner by google?

    or

    do they have to pay to be placed verified?

    I am not sure I understand the benefit to the owner. For instance, if I google, chiropractors + county, (or city etc)... I will see the business name just like their competition(the only difference is the owners I target isn't verified).

    How important is verification? What's the benefits of this to the owner again? :confused:
    Hey Janok,

    Yes, the service is free. I think it was way back in 2002 when Google came up with the idea of making a free page for all existing businesses. They get a free web page that is automatically set up to interact with mobile devices - The only problem was, not many businesses know about this or how important it is to their marketing efforts.

    The difference between an owner verified page and one not claimed is the Content. Unless the business owners claim their page and completely fill in all of the pertinent data, their page will be all but useless to people searching for their service.

    Our job becomes simply educating them on the importance of local mobile marketing and getting them up and running.

    Mike
  • Profile picture of the author Player87
    How difficult is it to set up their page for them?
  • Profile picture of the author Player87
    Originally Posted by MikeRogers View Post

    I actually have used several methods, email, sales letter, postcard... But when I just need some quick cash, the personal approach is best.

    Most of the time you will be talking with the business manager in the case of a doctor or attorney. Skip the packet of info - Just use your cell phone for demo purposes.

    Mike
    Can you perhaps provide an example of your sales letter?
  • Profile picture of the author bilzz
    Nice sharing with great ideas

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