How to educate your clients?
I have just finished reading Seth Godin's Permission Marketing (great book I recommend it to anyone who is serious about marketing) and basically what I want to know is how do i educate a whole range of busy business owners. I want to appear personal in my message like it feels like I am just talking to one business owner. The reason why I ask this is I believe that a large number of business owners do not have the kind of time to be reading an email that has been mass marketed and does not benefit them in any way so there tolerance would be alot lower than the average consumer. I would love to hear some examples of how you guys attack this problem in the offline world.
Austin Marketing, Graphic Design and Organic SEO
Bruce Wood
High-Ticket Affiliate Marketing
Creative Marketing For Local Businesses
PingFarm