Get $2,500 Per Month Clients in 3 Months...
Everybody doing internet marketing, has to find a way to grow their monthly billables. For the Offline niche, which is red hot right now (and rightly so), that usually means finding more clients and, or finding more ways to bill the clients you already have.
But there's an easy way to go about boosting your monthly billables. That easy way is... get more substantial clients. If you've been working with small businesses then it's time to think bigger. Look at it this way. All the anxiety of pitching a small, mom and pop style business is really not increased when you pitch a larger business. It takes the same amount of courage and the same amount of sales skills. The process is different, but the energy required and the engagement with people is pretty much the same.
So the trick is to find better ways of approaching bigger companies with your Offline services. For starters, here's a technique that has worked well for me. Think about who knows all the businesses in your area. The local banks' business loan officers have their thumb on the pulse of local business.
I've found that by talking with these bankers it's often possible to arrange a get together with their business clients. After all my services are good for his or her clients. So by offering an opportunity to discuss what internet marketing means to small businesses, the banker gets to extend a service to his clients and help me out too. I prepare a short presentation about how web marketing is changing and that opens the door to lots of discussion.
The object is to get business cards, phone numbers and email addresses. Some of the business owners that come to these meetings ask for advice and even set up appointments, but most take several contacts before they are ready to talk shop.
Local bankers are a great way into your business community, yet they are just one of many ways to upgrade the clientele you are building. If you want to grow your business, you'll need to find ways to increase your monthly billables.
Tell me what you are doing to boost your monthly billables in the comments below...
Here's the fastest way to grow your Offline business.
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