Get $2,500 Per Month Clients in 3 Months...

by Todd R
14 replies
Everybody doing internet marketing, has to find a way to grow their monthly billables. For the Offline niche, which is red hot right now (and rightly so), that usually means finding more clients and, or finding more ways to bill the clients you already have.


But there's an easy way to go about boosting your monthly billables. That easy way is... get more substantial clients. If you've been working with small businesses then it's time to think bigger. Look at it this way. All the anxiety of pitching a small, mom and pop style business is really not increased when you pitch a larger business. It takes the same amount of courage and the same amount of sales skills. The process is different, but the energy required and the engagement with people is pretty much the same.


So the trick is to find better ways of approaching bigger companies with your Offline services. For starters, here's a technique that has worked well for me. Think about who knows all the businesses in your area. The local banks' business loan officers have their thumb on the pulse of local business.


I've found that by talking with these bankers it's often possible to arrange a get together with their business clients. After all my services are good for his or her clients. So by offering an opportunity to discuss what internet marketing means to small businesses, the banker gets to extend a service to his clients and help me out too. I prepare a short presentation about how web marketing is changing and that opens the door to lots of discussion.


The object is to get business cards, phone numbers and email addresses. Some of the business owners that come to these meetings ask for advice and even set up appointments, but most take several contacts before they are ready to talk shop.


Local bankers are a great way into your business community, yet they are just one of many ways to upgrade the clientele you are building. If you want to grow your business, you'll need to find ways to increase your monthly billables.


Tell me what you are doing to boost your monthly billables in the comments below...


Here's the fastest way to grow your Offline business.
#500 #clients #month #months
  • Profile picture of the author Sojourn
    OMG - I'm an idiot....I mean, I'm an ex-BANKER! An ex-banker who knows a lot of other bankers, has a great relationship with one of the business bankers at my local branch, and who's neighbor works at the same bank I did and handles small corporate clients. Because the online/offline model wasn't something I'd been considering (until two friends recently approach me about it...) I never realized how valuable those contacts could be.

    I wonder how many of us are sitting on goldmines like this and don't know or don't act?

    Great tip, Todd!
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  • Profile picture of the author Todd R
    Thanks Sojourn... Yeah you are sitting on a great opportunity and so few marketers every bother to ask...
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    • Profile picture of the author mancmusicman
      just a query about this.. how would you go about approaching a bank manager with this.

      I have a business bank account but i normally deal with them online and via the phone. what about banks that i dont deal with.
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  • Profile picture of the author Todd R
    Ask to speak with the small business loan officer...
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    • Profile picture of the author StokesM
      Hey Todd,

      This is very timely information. I have been kicking around for a couple of days now, how to maximize my efforts (smarter but not harder).

      I am about to approach a couple of businesses that have the majority of clients that I am trying to contact in large numbers. When (not if) I get a couple of these companies on board - it will be like "shooting fish in a barrel".

      Again, thanks for your post. Keep'em coming.

      Thanks
      Chris
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  • Profile picture of the author Todd R
    Chris... If you land one account from among the businesses you are going to approach, you can use them to help you contact many others... by offering them an incentive... for promoting you. Good luck with it..
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  • Profile picture of the author Steve Solem
    Todd - excellent idea here that compliments my plans to have my bank offer a free copy of my marketing book to their new and current business accounts.

    Having worked in a bank years ago myself, it's a shame how banks offer so little help to actually grow a business, and I think offering them a valuable freebie they can "gift" to their clients will work to get them more business while getting my name out in front of their small business clients.

    Of course you could also offer to do a seminar or lunch and learn type of thing as a free service to their clients, but I'm not a huge fan of public speaking yet and need to work my way up to that!

    Cheers,

    Steve

    P.S. Along with buying a new business mailing list, I can't think of a better way to get to new business owners faster than through your local bank.
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  • Profile picture of the author Todd R
    Steve.. thanks for the comment.. yeah maybe you could slip a CD with a short audio presentation into the front of the book... There are a lot more people listening to audios than reading books these days.. and if they like the audio they're more likely to read some.
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  • Profile picture of the author sambakker
    Hey Todd,

    Excellent tips man,

    2 big points in here that are huge if offline marketers can grasp them.

    We only really focus on bigger businesses these days offline because they simply pay back far more for most of the time a lot less hassle.

    I'm so trying that banker trick, I know a few in the local area and haven't heard of that before.

    Cheers
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    • Originally Posted by sambakker View Post


      We only really focus on bigger businesses these days offline because they simply pay back far more for most of the time a lot less hassle.
      What is your definition of "bigger"? Do you mean businesses in certain industries that are larger (like big production facilities and manufacturing) or just businesses that have more staff than usual (dentist offices with 10 dentist instead of 1)?

      Katerina
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  • Profile picture of the author Todd R
    Hi Katerina, Bigger is a relative term... when I wrote this post, I think what I had in mind were businesses that have a $10 million/ year revenue stream and larger. But in the business world, that's still a pretty small company. The Point that's really important is to work with companies that are large enough to have stable cash flow. Again, that's difficult to gauge in terms of $ revenue streams.... cash flow is more a matter of management skills. Having said all this... go for bigger companies when you can. If bigger is $10 million a year then so be it... If bigger is $100 million a year that's even better.
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  • Profile picture of the author nunugenius
    i know what i am to do

    I've found that by talking with these bankers it's often possible to arrange a get together with their business clients.

    After all my services are good for his or her clients. So by offering an opportunity to discuss what internet marketing means to small businesses
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    nothing signature

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  • Profile picture of the author Emmanuel Sopitan
    Hi all, This is so interesting but who is doing it now? Just want more insights or more lessons to learn.
    Im all new and gathering info at this stage.
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  • Profile picture of the author sdentrepreneur
    Bankers are good resources. What I have found with approaching small to large business, they look at your own marketing efforts for your Internet Company, you better already be doing for yourself, what you promise to provide to your client. Having a sparkling LinkedIn Profile is one of most successful methods. Offline business trust LinkedIn.
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