The Value Of Overdelivering

I've just learned that when you overdeliver, the customer will come back to you and literally beg you to sell more stuff to them.

Here is the thing. I've had this customer who wanted to set up a simple e-commerce solution on his website and so I offered him a deal to do it in under a day.

He had a gallery of products and wanted to convert that gallery into a store so that people could buy what was on the pictures.

So I set it all up for him with payment solution, buttons, cart - everything. So now he is ready to start selling his stuff online. And he was so happy that he now wants to have other services from me as well.

What can be learned from this? It's that you must always have this attitude of over-delivering - it does not mean that you have to suffer for it yourself or sell yourself short.

No. In fact, you can over-deliver by simply listening to what they want and giving them JUST THAT. Focus on that and do it the best you can. Then you automatically over-deliver even if does not cost you anything - not in terms of time and not in terms of money.

But the point is that you will be more likely to keep that customer for many years to come. Having them come back over and over and spend more money on your stuff - which is well worth the effort..