Over a 6% response from lead gen. letter!
This one offered a free report on how to write better print ads - go figure.
Copywriting 101 - but news to most small biz owners.
I sent out 15 letters - one response! (I know 15 letters doesn't prove anything) A painting company requested the free report - I said I'll mail it out first class same day, which I will.
It's only 4 pages, but has plenty of USEFUL info the biz owner can use right away.
I'm trying free reports on web pages sprucing up, print ads, ppc, the importance of a USP, etc. to see what works.
Takes a little time but I will find out which works best and and mail thousands!
Keep Testing!
Eric