Over a 6% response from lead gen. letter!

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I've been trying different lead generation letters that I send out to local biz's who advertise regularly in my local newspaper.

This one offered a free report on how to write better print ads - go figure.
Copywriting 101 - but news to most small biz owners.

I sent out 15 letters - one response! (I know 15 letters doesn't prove anything) A painting company requested the free report - I said I'll mail it out first class same day, which I will.

It's only 4 pages, but has plenty of USEFUL info the biz owner can use right away.

I'm trying free reports on web pages sprucing up, print ads, ppc, the importance of a USP, etc. to see what works.

Takes a little time but I will find out which works best and and mail thousands!

Keep Testing!

Eric
#gen #lead #letter #response

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