How prevalent is Geo-IP intelligence?

2 replies
How prevalent is Geo-IP intelligence for marketing companies. aka Knowing the physical location of an IP address when they come to a company's website.
#geoip #intelligence #prevalent
  • Profile picture of the author Jason Clay
    It all depends on the geo-ip database that they are using. I think MaxMind has the majority share of the market. Lately I've been seeing a lot of inaccuracies with geo-ip though. In other words, when I load a page that tries to detect my city, it often shows a city located a state or two away from me.
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    • Profile picture of the author JimmyD
      Lately I've been seeing a lot of inaccuracies with geo-ip though. In other words, when I load a page that tries to detect my city, it often shows a city located a state or two away from me.
      I'm with you on this one. I am in London and I get "City of London", London, Lambeth (South central London), Bath and Bristol (both about 125 miles away).

      I think most of these work for country but when people try to be too clever and show your location, especially these faux newspaper ad sites: for example: I live in London, City of too , it doesn't work.
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