Now, I've got dozens of lead gen sites for my information products so I know they work... in the IM world.
What I'm wondering is whether they really work in the local business world. And I don't mean whether some guru sells a product from the stage saying they work. I'd love to hear from people who actually have these sites that generate steady leads.
My question comes from my own perspective - if I want to hire a roofer, I'm going to search on Google for a roofer in my city and compare the ones I find, look at their reviews and such. But I'm not going to optin to a free reports about 10 tips on finding a roofer (and that's considering that I'm an info junkie). When I'm looking for a hair or nail salon, I want to find one that I can call right now and make an appointment, not get an ebook about great hair and nails...
You see where I'm going?
Notice, I'm not talking about a website for an actual business - I work with many local businesses, build sites for them and do SEO, PPC, GP and all kinds of marketing. I know THAT generates them business.
This question relates to purely squeeze page/optin style sites.
Anybody can share from actual experience?