I just picked up a new client for my small business marketing service. Most of the businesses I've consulted with have been retail and restaurants, this is my first service business to consult with.
Here's what I've done/plan to do for the client so far:
- Built a website.
- Will be shooting customer testimonial videos starting this week.
- Will design a direct mail campaign (postcards).
- Newspaper advertising campaign for the 55+ demographic.
- Radio campaign.
I feel like I'm missing a few opportunities to help get the word out for my client. I'm not sure if a social media blitz would do anything for this type of business. Down the road I'd like to initiate a television campaign, but I need to help him increase his customer base and profits before doing so. Can anyone think of another method for marketing an Air Conditioning Contractor?
Thanks,
Will
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