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Unread 6th Mar 2011, 06:11 PM   #1
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Default How much are businesses paying for yellowbook sites?

Does anyone know how much businesses are paying for these simple 1 page sites that they get from yellowbook?

Here is an example: Roofing Contractor Hamilton Township, OH - Ryan's Remodeling

They all look pretty much the same and they have a domain name for a re-direct.

I assume these sites are included as part of yellowbook advertising package.

Does anyone know the details of how it all works and how much it costs?

Thanks.

http://MargaretFlanigan.com
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Unread 6th Mar 2011, 06:43 PM   #2
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Default Re: How much are businesses paying for yellowbook sites?

I know of a sure way to find out.

Call YB and ask.
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Unread 6th Mar 2011, 06:50 PM   #3
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Default Re: How much are businesses paying for yellowbook sites?

Last I checked, $79/mo I believe.

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Unread 7th Mar 2011, 09:33 AM   #4
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Default Re: How much are businesses paying for yellowbook sites?

I found a site by the name Worldadslist dot com. It's a B2B & B2C e-Marketplace, also an Online Advertising provider. They have a good package to offer especially for new businesses, you can find the package by clicking on the 'Membership' link on the main page. Have a look at the site by visiting the address provided. Thank you.
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Unread 7th Mar 2011, 07:22 PM   #5
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by marxed78 View Post
I found a site by the name Worldadslist dot com. It's a B2B & B2C e-Marketplace, also an Online Advertising provider. They have a good package to offer especially for new businesses, you can find the package by clicking on the 'Membership' link on the main page. Have a look at the site by visiting the address provided. Thank you.
Something tells me that an online business directory based in Malaysia may not lead my offline clients to the best advertising ROI available.

To answer the question, I believe it is/was around $79/month like mgtarheels stated.

- Jim

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Unread 8th Mar 2011, 03:03 PM   #6
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by mgtarheels View Post
Last I checked, $79/mo I believe.
OMG,.. $79 a month for THAT!.... unbelievable.

Complete, total and utter trash!

(and would you like to know how I really feel about it?)

Should make selling these guys an alternative pretty dang easy!

Cheers,

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Unread 8th Mar 2011, 03:49 PM   #7
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Default Re: How much are businesses paying for yellowbook sites?

$79 blows me away. I had no idea you could get people to pay so much for so little!

This should be an easy way to scoop up money by the handful: Just type this into google:

"Yellow Book USA, Inc. All Rights Reserved" "XXX-" where XXX is your local area code.

Now you have a list of hot local leads who are currently paying $79 every month for a crap one page website.

http://MargaretFlanigan.com
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Unread 8th Mar 2011, 04:39 PM   #8
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by mmoconnor View Post
$79 blows me away. I had no idea you could get people to pay so much for so little!

This should be an easy way to scoop up money by the handful: Just type this into google:

"Yellow Book USA, Inc. All Rights Reserved" "XXX-" where XXX is your local area code.

Now you have a list of hot local leads who are currently paying $79 every month for a crap one page website.
NEVER charge less than $79 monthly. Upgrade their website and charge $###.## monthly for a 1 page website..
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Unread 8th Mar 2011, 04:47 PM   #9
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by Russell Hall View Post
OMG,.. $79 a month for THAT!.... unbelievable.

Complete, total and utter trash!

(and would you like to know how I really feel about it?)

Should make selling these guys an alternative pretty dang easy!

Cheers,

Russell
Just shows you how much customers are willing pay. Customers want to give you their money. Just ask. You will be surprised at how much money you can make.
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Unread 8th Mar 2011, 06:43 PM   #10
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Default Re: How much are businesses paying for yellowbook sites?

Yes the yellow book is a good source for leads. You can show them how their site looks just like or very similar to most of the sites in their category. Then show them an example of what you can offer for that price. I mean they paying $948 a year to rent a very poor quality site. Yellowbook can be a great sales tool
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Unread 8th Mar 2011, 06:58 PM   #11
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Default Re: How much are businesses paying for yellowbook sites?

I am intrigued by this discussion....

The website looks pretty rudimentary to those that are very internet and tech savvy,,,but to mom & pop plumber--who never had a 'web presence' before- it might look great!

if it is making their phone ring --they likely don't care if it is fancy or plain Jane!

I am new around here.. but I have been at yellow pages( I am old so I used to sell the paper version!!--you know--the actual "book") ...When i was leaving that temporary post in life, the web page option was just entering the marketplace...and I am pretty sure that the total cost per year is more than $79/mo!!!

Also, I sold AdzZoo for a year and their program is definitely higher! than $79 / mo-- I think the smallest plan starts at~ $125/mo (for VERY small target area) and goes pretty HIGH for a 50 Mile radius! (please don't hold me to the exact amounts..but the concept is that other services are probably charging more than we think they shoul..

hope this helps!?
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Unread 8th Mar 2011, 07:26 PM   #12
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Default Re: How much are businesses paying for yellowbook sites?

If no one knows this, I'll just call, but does the $79 include a video too, like the one that's on that website?

If so, $79/mo is pretty cheap...

Want $6,000/mo. SEO Clients? Watch My Free Video!
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Unread 9th Mar 2011, 07:19 AM   #13
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Default Re: How much are businesses paying for yellowbook sites?

They offer Free & Premium Membership. The Premium is $89.95/mth, I think it's ok... They also offer Sponsored Ads placement which is keyword-targeted (included in the Premium Membership). Thank you.
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Unread 10th Mar 2011, 12:06 AM   #14
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by Voasi View Post
If no one knows this, I'll just call, but does the $79 include a video too, like the one that's on that website?

If so, $79/mo is pretty cheap...
I think it's an upsell, but they do receive a listing in the book itself.

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Unread 10th Mar 2011, 01:40 AM   #15
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by mgtarheels View Post
I think it's an upsell, but they do receive a listing in the book itself.
It's no longer $79/month. They raised the price to $129.00/month and up-sells are all almost doubled. If you want any type of on-page SEO (meta tags, pretty much it) then that's $199.00 a month.

You can also upgrade to the $999.99 a month package for something I'd probably charge $200.00/month for, which is SUPER basic seo....


It's sad, but most businesses fall for it because of the name.
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Unread 10th Mar 2011, 01:54 AM   #16
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Default Re: How much are businesses paying for yellowbook sites?

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It's no longer $79/month. They raised the price to $129.00/month and up-sells are all almost doubled. If you want any type of on-page SEO (meta tags, pretty much it) then that's $199.00 a month.

You can also upgrade to the $999.99 a month package for something I'd probably charge $200.00/month for, which is SUPER basic seo....


It's sad, but most businesses fall for it because of the name.
Well, hot damn.

Wonder if those prices are specific to Tampa, or if they're national.

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Unread 10th Mar 2011, 01:59 AM   #17
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Default Re: How much are businesses paying for yellowbook sites?

Wow that is unbelievable pricing.

Will, do you know if they offer a free version or is every company that is using Yellow Book paying minimum $129/mo? Sorry if that was already answered. I see HUGE opportunity here
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Unread 10th Mar 2011, 04:18 AM   #18
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Default Re: How much are businesses paying for yellowbook sites?

Also, who owns the domains? Yellowbook or the business owners? Anybody know?
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Unread 10th Mar 2011, 06:45 AM   #19
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Default Re: How much are businesses paying for yellowbook sites?

Not everyone is looking at yellow books now a days, $79 is too much.

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Unread 10th Mar 2011, 06:56 AM   #20
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Default Re: How much are businesses paying for yellowbook sites?

One things for sure. Yellow Book is printing money.

Did anyone notice the site favicons?? They're YB.

And the call out at the end of the video. Not to the advertiser but to YB.

The sites are very basic but as John mentioned above they might look like gold to those not as web savvy.

Seems to me a bit of educating these prospects would go along way.

Also, go check out Yellow Book's services provided page.

I'd like your opinions.
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Unread 10th Mar 2011, 08:23 AM   #21
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Default Re: How much are businesses paying for yellowbook sites?

I did a whois search, and yellowbook owns the domain, not the customer! Also, i read on the yellowbook site that the customer has to stay with them for at least 4 months before they can cancel, which is not bad for those wanting to capitalize on these business and offer them more for their money! Problem i see is, how to approach them, I mean , yellowbook owns their domain, how can we get around the fact that the domain that they have been used to will no longer be, I did a domain search and for the most part .net or .org is available for the business, but how will they feel about that! The opportunity is there on capitalizing on this, but i just cant figure it out completely how to convince the business owner, Do we cold call them, or email them?
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Unread 10th Mar 2011, 10:34 AM   #22
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Default Re: How much are businesses paying for yellowbook sites?

One thing I noticed is that the majority of the YP sites don't have keywords embedded.

We all know how to check for those. Just right click on the site, select view page source, and then look for the keywords.

Keywords are one of the things we all would help our customers with.
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Unread 10th Mar 2011, 12:11 PM   #23
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Default Re: How much are businesses paying for yellowbook sites?

That 4 month thing isn't too hard to get around. Like mmoconnor said above you can do a search to see who's using yellowbook sites.

"Yellow Book USA, Inc. All Rights Reserved"

If you want to see who's been there a while, just add the year before it.

"2010 Yellow Book USA, Inc. All Rights Reserved" "XXX-"
"2009 Yellow Book USA, Inc. All Rights Reserved" "XXX-"

You get the idea, even those ones that are dated 2010, if they bought in December their 4 months is about up and you can find out when the domain was registered and how old the site is with a WHOIS search.
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Unread 10th Mar 2011, 12:32 PM   #24
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Default Re: How much are businesses paying for yellowbook sites?

I did a whois lookup on a YP site and then a reverse IP lookup.

160,075 other domains all share the same IP.
x129.00 per month
--------------------------------
$20,649,675 Monthly Recurring Income
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Unread 10th Mar 2011, 12:37 PM   #25
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Default Re: How much are businesses paying for yellowbook sites?

lol I need to get me a piece of that pie.
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Unread 10th Mar 2011, 01:07 PM   #26
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by FreeBird85 View Post
That 4 month thing isn't too hard to get around. Like mmoconnor said above you can do a search to see who's using yellowbook sites.

"Yellow Book USA, Inc. All Rights Reserved"

If you want to see who's been there a while, just add the year before it.

"2010 Yellow Book USA, Inc. All Rights Reserved" "XXX-"
"2009 Yellow Book USA, Inc. All Rights Reserved" "XXX-"

You get the idea, even those ones that are dated 2010, if they bought in December their 4 months is about up and you can find out when the domain was registered and how old the site is with a WHOIS search.
I understand all of this! That is not the problem , what I was stating or asking is how do we present it to them so that will want to do biz with you or I , they aren't goin to keep the same domain since YB owns it! So how is it going to be beneficial for them to switch!
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Unread 10th Mar 2011, 03:01 PM   #27
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Default Re: How much are businesses paying for yellowbook sites?

I did run across something interesting while browsing around.

Auto Repair Chicago, IL - Grand Auto Center 312-226-1500

Auto Body Repair Shop in Chicago* |* Collision Repair* |* Mechanical Repair* |* Auto Body Painting

Same company, two different websites. Are they paying for two different websites? What sense does this make?
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Unread 10th Mar 2011, 03:18 PM   #28
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Default Re: How much are businesses paying for yellowbook sites?

The flash site rates an 11 on Website Grader.
The YP site rates a 12.

In other words... both sites are doing absolutely NOTHING for this business owner.

Both sites expire in in 4 months or less... Go gettem' Tiger! This business needs your help!
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Unread 10th Mar 2011, 04:17 PM   #29
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Default Re: How much are businesses paying for yellowbook sites?

Well I don't live in Chicago, but where I do live there's over 20k businesses using yellowbbook websites, i'll be looking into this over the weekend. I smell a gold mine
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Unread 10th Mar 2011, 04:18 PM   #30
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Default Re: How much are businesses paying for yellowbook sites?

Look in this forum for The Bower Method (by John Durham) which includes a script which mentions yellowbook pricing as part of the call. But you are not calling people who already have a YB site, though you could.

Only dead fish go with the flow.
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Unread 10th Mar 2011, 04:59 PM   #31
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by FreeBird85 View Post
Well I don't live in Chicago, but where I do live there's over 20k businesses using yellowbbook websites, i'll be looking into this over the weekend. I smell a gold mine
Yeah, when I started noticing these sites I thought it might be a real motherlode; I was just afraid that businesses might be paying $2 a month (you know - what they are actually worth) for them.

Personally I think that visiting the businesses in person is the way to do this. That's why I was so excited about being able to search by area code.

I have a feeling that any business that has a yellowbook account gets a ton of advertiser spam and might be very resistant to anything other than face-to-face.

http://MargaretFlanigan.com
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Unread 10th Mar 2011, 05:22 PM   #32
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Default Re: How much are businesses paying for yellowbook sites?

I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

We cannot give you prices over the phone, prices depend on industry and how many pages you want.

I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

Interesting. There's a big difference between $129/mo and $39/mo.
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Unread 10th Mar 2011, 05:57 PM   #33
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by FreeBird85 View Post
I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

We cannot give you prices over the phone, prices depend on industry and how many pages you want.

I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

Interesting. There's a big difference between $129/mo and $39/mo.
There's also a big difference between 1 page, 3 page, and 5 page sites. Having a commercial of theirs, having local SEO, and general SEO, as well. Tons of factors. $39/mo for a 1 page includes absolutely nothing.

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Unread 10th Mar 2011, 06:09 PM   #34
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Default Re: How much are businesses paying for yellowbook sites?

"because they are out in the field" = I'm just here answering the phone and reading from a script. I cannot give you that information because sales will return your call and attempt to upsell you anyway.

GEO domains and niche sites are potentially huge moneymakers.. people who sell web services online often overlook selling hosting and web services locally which can be an easier sell by far.

Quote:
Originally Posted by FreeBird85 View Post
I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

We cannot give you prices over the phone, prices depend on industry and how many pages you want.

I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

Interesting. There's a big difference between $129/mo and $39/mo.

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Unread 12th Mar 2011, 02:32 PM   #35
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Default Re: How much are businesses paying for yellowbook sites?

This thread has went by the wayside a little, So... is there anyone capitalizing in on these prospects, and if so how are you going about it?

How are you approaching them and what angle are you using so that they see value in going with you as a service provider for them?
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Unread 26th Mar 2011, 09:50 AM   #36
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Default Re: How much are businesses paying for yellowbook sites?

They also offer packages, for example i was offered a special of $59 p/month. Yellowbook ad, yb.com listing and 5-page web. It also included unlimited changes or updates to your site. Was just starting so it was a good deal. They own the domain but after the year contract you can buy your domain from them. Which is what im gonna do. Already started to work on a new site and then will transfer to domain.

By any chance how can i check what software they using to build them?
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Unread 26th Mar 2011, 12:50 PM   #37
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Default Re: How much are businesses paying for yellowbook sites?

$39, $59, $79 or even $120 is pretty cheap considering it's backed by the long-time credibility of the YellowPages. I think some people may have forgotten the brand that they have built themselves over a long period of time. Business owners, and people in general, trust that name alone.

Sure, they overcharge and probably don't get as good results as they claim. But that's the way they've always done things!

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Unread 26th Mar 2011, 02:55 PM   #38
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Default Re: How much are businesses paying for yellowbook sites?

Quote:
Originally Posted by jeffrey73 View Post
$39, $59, $79 or even $120 is pretty cheap considering it's backed by the long-time credibility of the YellowPages. I think some people may have forgotten the brand that they have built themselves over a long period of time. Business owners, and people in general, trust that name alone.

Sure, they overcharge and probably don't get as good results as they claim. But that's the way they've always done things!
Yup...that Brand has been around FOREVER ! So now it's up to who ever is reading this thread to go out and sell against them!

The only issue is that many baby-boomers (the majority of the US population) still believe in the Brand! And they also believe in Coke, M&Ms and Budweiser

So, do your homework....there's a lot of money to be made out there!

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Unread 8th Mar 2012, 04:45 PM   #39
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Default Re: How much are businesses paying for yellowbook sites?

What would be the best price to buy a five page lovely looking website with free domain, hosting, video ad, mobile compatible site, facebook page and many more.. ?
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Unread 8th Mar 2012, 08:01 PM   #40
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Default Re: How much are businesses paying for yellowbook sites?

i know many pay 300-500 month for larger space
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Unread 8th Mar 2012, 11:28 PM   #41
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Default Re: How much are businesses paying for yellowbook sites?

Most of these guys would be great prospects for mobile sites - does anyone know if the YP makes it easy for business owners to get in and access their one page websites so a redirect could be inserted?

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Unread 9th Mar 2012, 03:38 AM   #42
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by Steve Solem View Post
Most of these guys would be great prospects for mobile sites - does anyone know if the YP makes it easy for business owners to get in and access their one page websites so a redirect could be inserted?
I'd be very interested to know the answer to the above as well.
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Unread 9th Mar 2012, 03:49 AM   #43
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Default Re: How much are businesses paying for yellowbook sites?

How easy is it to find local potential clients that have these yellow-book websites? advice for finding them...
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Unread 9th Mar 2012, 09:55 AM   #44
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by FreeBird85 View Post
lol I need to get me a piece of that pie.

It's why I target these businesses for my services.

Ryan
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Unread 9th Mar 2012, 09:56 AM   #45
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by prodigy1290 View Post
How easy is it to find local potential clients that have these yellow-book websites? advice for finding them...

Go to the site, type in the niche and location -

See who is paying to advertise -

Find owner names on Manta -

Send a letter

Ryan
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Unread 9th Mar 2012, 12:10 PM   #46
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Default Re: How much are businesses paying for yellowbook sites?

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Go to the site, type in the niche and location -

See who is paying to advertise -

Find owner names on Manta -

Send a letter

Ryan
Hey Ryan:

Wish I could PM you. I sent you the Skype request to hook up with you. This is the followup from my post about 'virtual selling'.
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Unread 9th Mar 2012, 03:25 PM   #47
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Default Re: How much are businesses paying for yellowbook sites?

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Hey Ryan:

Wish I could PM you. I sent you the Skype request to hook up with you. This is the followup from my post about 'virtual selling'.

I'll be on skype this evening and accept it.

Ryan
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Unread 10th Mar 2012, 02:16 AM   #48
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Default Re: How much are businesses paying for yellowbook sites?

interesting...

can these business cancel there membership with YB easily if they were interested in my package??? possible? thanks.
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Unread 10th Mar 2012, 04:08 AM   #49
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Default Re: How much are businesses paying for yellowbook sites?

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Originally Posted by FreeBird85 View Post
Wow that is unbelievable pricing.

Will, do you know if they offer a free version or is every company that is using Yellow Book paying minimum $129/mo? Sorry if that was already answered. I see HUGE opportunity here
Pick up any Yellowbook and look through it. You will find a ton of businesses that they are still working on to get as a customer. Every business that you see with a plain line entry is a not paying customer. The Yellowbook lists every business in there book just like the regular Yellow Pages. They start paying something when their listing is bolding, they put a box around it or they have a display ad. You can see an ocean of prospects that are staring you in the face that haven't bought. If you can figure out what Yellowbook hasn't you can land that ocean of untaken as your clients. Of course, it is much better to go after the ones that are already spending

Just remember that those websites are being sold by the same order takers that sell the yellow pages ads. They didn't hire out to sell websites and many are put off by the fact that it is expected of them. They don't have any special training and know way less than the greenest newbies on this forum. From looking at the source code of those websites they create for their customers, it is clear the page builders have no special training either.

If you really want to compete with them, go after products that businesses want but aren't getting from the yellowbook. I'm concentrating on Fan Pages since you can build a whole presence there and they really don't need a website per se anymore.

Martin Blakley

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Unread 10th Mar 2012, 09:58 AM   #50
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Default Re: How much are businesses paying for yellowbook sites?

Spoke with a jeweler here in town just a couple days ago (cold walk-in) says he wishes I was there a few months ago before he signed up with yellow book.

He is paying $205.00 per month; 5 pages including home, jewelry repair, jewelry sales, contact and custom made jewelry. No video. Looks a little better than most I've seen, still pretty basic, ugly really. $2,460.00 a year! Ouch. Then what? He can buy the url from them (I think) and start over with a new website. $2,500 down the tubes. Ouch again.

He says "they made it sound so good" and "I get no personal service". He also wants me to come back in a few months because he may want to "switch" to me. He seemed very disappointed with his current situation. Maybe I can help him.

One of his first questions was "how much is hosting per month". This seems how they sell the package, on monthly "hosting" cost. Makes it sound better I guess.

I was going to quote him $699.00 for a site (never got to it) but did tell him there would be no monthly hosting and that got his attention. Not sure how he might have responded to the 699. Far less than what he is paying now though and he owns it outright.

Think I'll build him a demo this week and see what happens.

I did a search for jeweler+city and jewelry+city and of course he shows up nowhere in the first 5 pages. He does however show up for "goldsmith+city". Population about 20k, and a few other small towns connecting. About 45k total in this area. If that makes any difference.

FYI, he has goldsmith in the business name, not jeweler or jewelery. On the YB site as I mentioned, it's all bout jewelery, which he is trying to push (and rank for?), not goldsmithing, per se.

In fact did a search for most of his bullet points, eg: custom wedding rings, etc, guess what? No rankings whatsoever.

Explained to him how important it is to be found for certain search terms and that made him pay attention, quick. This was before I knew how dismal his search rankings were (this was a random drop in).

Told him that YB and others don't really care and he agreed. Luckily upon researching, what I told him seems to be true, he is not being found for what should be his keywords.

On a side note: I also found a plumber here in town who purchased one of the yb sites. Again, no show on first five pages for plumber+city. And to top it off the video he paid for is not working (still). Found it 2 weeks ago, think I'll let him know about that. See what happens!
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