How much are businesses paying for yellowbook sites?

by 92 comments
Does anyone know how much businesses are paying for these simple 1 page sites that they get from yellowbook?

Here is an example: Roofing Contractor Hamilton Township, OH - Ryan's Remodeling

They all look pretty much the same and they have a domain name for a re-direct.

I assume these sites are included as part of yellowbook advertising package.

Does anyone know the details of how it all works and how much it costs?

Thanks.
#offline marketing #businesses #paying #sites #yellowbook
  • Profile picture of the author Kevin AKA Hubcap
    I know of a sure way to find out.

    Call YB and ask.
  • Profile picture of the author Mike Grant
    Last I checked, $79/mo I believe.
    • Profile picture of the author Russell Hall
      Originally Posted by mgtarheels View Post

      Last I checked, $79/mo I believe.
      OMG,.. $79 a month for THAT!.... unbelievable.

      Complete, total and utter trash!

      (and would you like to know how I really feel about it?)

      Should make selling these guys an alternative pretty dang easy!

      Cheers,

      Russell
  • Profile picture of the author marxed78
    I found a site by the name Worldadslist dot com. It's a B2B & B2C e-Marketplace, also an Online Advertising provider. They have a good package to offer especially for new businesses, you can find the package by clicking on the 'Membership' link on the main page. Have a look at the site by visiting the address provided. Thank you.
    • Profile picture of the author jsherloc
      Originally Posted by marxed78 View Post

      I found a site by the name Worldadslist dot com. It's a B2B & B2C e-Marketplace, also an Online Advertising provider. They have a good package to offer especially for new businesses, you can find the package by clicking on the 'Membership' link on the main page. Have a look at the site by visiting the address provided. Thank you.
      Something tells me that an online business directory based in Malaysia may not lead my offline clients to the best advertising ROI available.

      To answer the question, I believe it is/was around $79/month like mgtarheels stated.

      - Jim
  • Profile picture of the author mmoconnor
    $79 blows me away. I had no idea you could get people to pay so much for so little!

    This should be an easy way to scoop up money by the handful: Just type this into google:

    "Yellow Book USA, Inc. All Rights Reserved" "XXX-" where XXX is your local area code.

    Now you have a list of hot local leads who are currently paying $79 every month for a crap one page website.
    • Profile picture of the author seomoney
      Originally Posted by mmoconnor View Post

      $79 blows me away. I had no idea you could get people to pay so much for so little!

      This should be an easy way to scoop up money by the handful: Just type this into google:

      "Yellow Book USA, Inc. All Rights Reserved" "XXX-" where XXX is your local area code.

      Now you have a list of hot local leads who are currently paying $79 every month for a crap one page website.
      NEVER charge less than $79 monthly. Upgrade their website and charge $###.## monthly for a 1 page website..
  • Profile picture of the author JohnA
    I am intrigued by this discussion....

    The website looks pretty rudimentary to those that are very internet and tech savvy,,,but to mom & pop plumber--who never had a 'web presence' before- it might look great!

    if it is making their phone ring --they likely don't care if it is fancy or plain Jane!

    I am new around here.. but I have been at yellow pages( I am old so I used to sell the paper version!!--you know--the actual "book") ...When i was leaving that temporary post in life, the web page option was just entering the marketplace...and I am pretty sure that the total cost per year is more than $79/mo!!!

    Also, I sold AdzZoo for a year and their program is definitely higher! than $79 / mo-- I think the smallest plan starts at~ $125/mo (for VERY small target area) and goes pretty HIGH for a 50 Mile radius! (please don't hold me to the exact amounts..but the concept is that other services are probably charging more than we think they shoul..

    hope this helps!?
    JohnA
  • Profile picture of the author Voasi
    If no one knows this, I'll just call, but does the $79 include a video too, like the one that's on that website?

    If so, $79/mo is pretty cheap...
    • Profile picture of the author Mike Grant
      Originally Posted by Voasi View Post

      If no one knows this, I'll just call, but does the $79 include a video too, like the one that's on that website?

      If so, $79/mo is pretty cheap...
      I think it's an upsell, but they do receive a listing in the book itself.
  • Profile picture of the author FreeBird85
    Also, who owns the domains? Yellowbook or the business owners? Anybody know?
    • Profile picture of the author Kevin AKA Hubcap
      One things for sure. Yellow Book is printing money.

      Did anyone notice the site favicons?? They're YB.

      And the call out at the end of the video. Not to the advertiser but to YB.

      The sites are very basic but as John mentioned above they might look like gold to those not as web savvy.

      Seems to me a bit of educating these prospects would go along way.

      Also, go check out Yellow Book's services provided page.

      I'd like your opinions.
  • Profile picture of the author shawnram
    Not everyone is looking at yellow books now a days, $79 is too much.
  • Profile picture of the author Tiduslite8
    One thing I noticed is that the majority of the YP sites don't have keywords embedded.

    We all know how to check for those. Just right click on the site, select view page source, and then look for the keywords.

    Keywords are one of the things we all would help our customers with.
  • Profile picture of the author FreeBird85
    That 4 month thing isn't too hard to get around. Like mmoconnor said above you can do a search to see who's using yellowbook sites.

    "Yellow Book USA, Inc. All Rights Reserved"

    If you want to see who's been there a while, just add the year before it.

    "2010 Yellow Book USA, Inc. All Rights Reserved" "XXX-"
    "2009 Yellow Book USA, Inc. All Rights Reserved" "XXX-"

    You get the idea, even those ones that are dated 2010, if they bought in December their 4 months is about up and you can find out when the domain was registered and how old the site is with a WHOIS search.
    • Profile picture of the author exmark05@yahoo.com
      Originally Posted by FreeBird85 View Post

      That 4 month thing isn't too hard to get around. Like mmoconnor said above you can do a search to see who's using yellowbook sites.

      "Yellow Book USA, Inc. All Rights Reserved"

      If you want to see who's been there a while, just add the year before it.

      "2010 Yellow Book USA, Inc. All Rights Reserved" "XXX-"
      "2009 Yellow Book USA, Inc. All Rights Reserved" "XXX-"

      You get the idea, even those ones that are dated 2010, if they bought in December their 4 months is about up and you can find out when the domain was registered and how old the site is with a WHOIS search.
      I understand all of this! That is not the problem , what I was stating or asking is how do we present it to them so that will want to do biz with you or I , they aren't goin to keep the same domain since YB owns it! So how is it going to be beneficial for them to switch!
  • Profile picture of the author GeorgeO7
    I did a whois lookup on a YP site and then a reverse IP lookup.

    160,075 other domains all share the same IP.
    x129.00 per month
    --------------------------------
    $20,649,675 Monthly Recurring Income
  • Profile picture of the author FreeBird85
    lol I need to get me a piece of that pie.
    • Profile picture of the author ryanmckinney
      Originally Posted by FreeBird85 View Post

      lol I need to get me a piece of that pie.

      It's why I target these businesses for my services.

      Ryan
  • Profile picture of the author FreeBird85
    I did run across something interesting while browsing around.

    Auto Repair Chicago, IL - Grand Auto Center 312-226-1500

    Auto Body Repair Shop in Chicago¬* |¬* Collision Repair¬* |¬* Mechanical Repair¬* |¬* Auto Body Painting

    Same company, two different websites. Are they paying for two different websites? What sense does this make?
  • Profile picture of the author GeorgeO7
    The flash site rates an 11 on Website Grader.
    The YP site rates a 12.

    In other words... both sites are doing absolutely NOTHING for this business owner.

    Both sites expire in in 4 months or less... Go gettem' Tiger! This business needs your help!
  • Profile picture of the author FreeBird85
    Well I don't live in Chicago, but where I do live there's over 20k businesses using yellowbbook websites, i'll be looking into this over the weekend. I smell a gold mine
    • Profile picture of the author mmoconnor
      Originally Posted by FreeBird85 View Post

      Well I don't live in Chicago, but where I do live there's over 20k businesses using yellowbbook websites, i'll be looking into this over the weekend. I smell a gold mine
      Yeah, when I started noticing these sites I thought it might be a real motherlode; I was just afraid that businesses might be paying $2 a month (you know - what they are actually worth) for them.

      Personally I think that visiting the businesses in person is the way to do this. That's why I was so excited about being able to search by area code.

      I have a feeling that any business that has a yellowbook account gets a ton of advertiser spam and might be very resistant to anything other than face-to-face.
  • Profile picture of the author goingup
    Look in this forum for The Bower Method (by John Durham) which includes a script which mentions yellowbook pricing as part of the call. But you are not calling people who already have a YB site, though you could.
  • Profile picture of the author FreeBird85
    I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

    We cannot give you prices over the phone, prices depend on industry and how many pages you want.

    I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

    Interesting. There's a big difference between $129/mo and $39/mo.
    • Profile picture of the author Mike Grant
      Originally Posted by FreeBird85 View Post

      I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

      We cannot give you prices over the phone, prices depend on industry and how many pages you want.

      I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

      Interesting. There's a big difference between $129/mo and $39/mo.
      There's also a big difference between 1 page, 3 page, and 5 page sites. Having a commercial of theirs, having local SEO, and general SEO, as well. Tons of factors. $39/mo for a 1 page includes absolutely nothing.
    • Profile picture of the author dgridley
      "because they are out in the field" = I'm just here answering the phone and reading from a script. I cannot give you that information because sales will return your call and attempt to upsell you anyway.

      GEO domains and niche sites are potentially huge moneymakers.. people who sell web services online often overlook selling hosting and web services locally which can be an easier sell by far.

      Originally Posted by FreeBird85 View Post

      I'd like to know where everybody is getting their prices at that are posted in this thread. I just called yellowbook, and here's what they told me:

      We cannot give you prices over the phone, prices depend on industry and how many pages you want.

      I was transferred to 3 different people and when I asked to be transferred to sales they said unfortunately we can't because they are out in the field with the customers but we can have someone call you back and discuss it with you. I said forget it. Anyways, the very first lady I spoke to did tell me for a 1 page site it's $39/month but there's an upgrade to a 3 page site but didn't have any more information than that. She had no further pricing.

      Interesting. There's a big difference between $129/mo and $39/mo.
  • Profile picture of the author Nutria
    They also offer packages, for example i was offered a special of $59 p/month. Yellowbook ad, yb.com listing and 5-page web. It also included unlimited changes or updates to your site. Was just starting so it was a good deal. They own the domain but after the year contract you can buy your domain from them. Which is what im gonna do. Already started to work on a new site and then will transfer to domain.

    By any chance how can i check what software they using to build them?
    • Profile picture of the author jeffrey73
      $39, $59, $79 or even $120 is pretty cheap considering it's backed by the long-time credibility of the YellowPages. I think some people may have forgotten the brand that they have built themselves over a long period of time. Business owners, and people in general, trust that name alone.

      Sure, they overcharge and probably don't get as good results as they claim. But that's the way they've always done things!
  • Profile picture of the author rooban
    What would be the best price to buy a five page lovely looking website with free domain, hosting, video ad, mobile compatible site, facebook page and many more.. ?
  • Profile picture of the author los s
    i know many pay 300-500 month for larger space

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