Extreme Offlilne Marketing: Secret Millionaire!
Now let's look at from a realistic point of view. Who benefited most from that show? I am afraid it is the not-so-secret millionaire herself. Her name is now going to be a household word - for a week.
Do you think people are going to feel moved to donate to the Love Kitchen or House of Joy or Special Spaces? I hope so, but I doubt folks outside of Tenneessee would. Maybe I am wrong, but I think the star is going to get all the glory.
What do you think? Am I just a hardened cynic?
My Favorite Charity .:: www.Unitus.com ::. Helping Third World Entrepreneurial Families Help Themselves.