Google places and organic results

5 replies
Not sure how much info there is on the impact of google places on organic results. What is the click distribution on page 1 with google places taking up the top spots. How are the clicks distributed between the places results and the organic results.
#google #organic #places #results
  • Profile picture of the author Amir Luis
    Originally Posted by phoenix2010 View Post

    Not sure how much info there is on the impact of google places on organic results. What is the click distribution on page 1 with google places taking up the top spots. How are the clicks distributed between the places results and the organic results.

    The words Click Distribution threw me off a little.

    I would assume... (Ass U Me)

    That the click distribution would still be the same...

    The top 3 get 70% of the traffic... the rest gets divided....

    That is why I focus on Google Places when I am working with local clients.
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    • Profile picture of the author rbrShorty
      It very much depends on the type of mixed search results. Let me give you a simple example. If you search for "hotels las vegas", you would notice that the first results are not Google Places. Furthermore, you could notice that the information provided for every single google place is not just "Company Name", "Address", "Phone Number", "Web Page" and "Review Count", but also short description, coming from the site. In this case the "click distribution" would be very different from my next example's one.

      If you search for "restaurants las vegas", you would see the Google Places listed as usual, but only below them - the organic results. However, even if you have the tiniest screen and the smallest resolution, you could still see all the Google Place Pages, so it makes it very difficult to predict the "click distribution" as theoretically all of them would have the highest chances to be clicked on. In my opinion, in this case the choice of the potential customer would go to the "most shiny one", or the one with the best rating and most reviews, or with the most appealing name, which in the majority of the cases is not the rank 1 Google Place. Therefore, the answer to your question varies greatly from case to case.
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      • Profile picture of the author soulpower
        this is like asking how many stars in the sky have already burnt out. Why do you really care?

        It's like anything else, the higher you are the more clicks you get. Places take up most of that if it's local listings...tho sometimes i've seen organic serps beat place results, so forget about if it's places or not. Just think of it as a linear "click distribution"
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        • Profile picture of the author SgtBadass
          Yup - totally agree here. Places has changed for the greater good. Now organic SEO can beat them so they work a treat.
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          • Profile picture of the author mainterpet
            If you are targeting keywords that Google believes deserves return local results and you do not appear in the Google places or in the top two or three of the organic results, this can have a huge impact on the amount of traffic you currently attract to your site.
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