Can anyone teach a little bit CALL strategy?

13 years ago

Originally Posted by kjwlegend

Hello guys, I find some good potential clients in the local market. I have so much confidence to build a website, optimize their website (rank in 55 now) and get both of rank in top 5. I can do Google place or everything others.

However, I don't know how to reach the clients. I mean, maybe I'm afraid of reaching them.

I tried to contact them by Email, Facebook message, contact form etc. but I never try to call them. Be honesty, I might be fear of cold calling.
the phone number is in the middle of their website, is easy to see. but it's so hard to call for me.

so can anyone help me a little bit with this issue?

Thanks
Jingwei

I have no problem talking to people, i just got a problem designing my future sales pitch in order to make it short, efficient, and simple for not tech-savy business owners.

If you have some free time, get a traditional sales job, go to the mall and try to sell products directly to the people walking around so you lose your fear to rejection and learn how to speak and understand their reactions.

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BradB 13 years ago

Hi

hey i know where you are coming from.

Back when i was in college I tried a selling gig......door to door.
All I could feel was that i was imposing on people,... you know invading their space and all that.
Seemed like I was red-faced all day long.

I was selling an accident insurance policy and even though the top geek was telling me to follow the leads he gave me I actually sat down one day and read the policy and realized that it is a" Honking perfect FIT" for people working in the construction and related trades.

I mean it was stupidly OBVIOUS.

There were 3 price points on the policies and they where almost exactly the same price as a case of beer a month for the first level and a 24 pack for the second.........don't ask me how I knew that I just sensed it,....;-))

So I showed up at the nearest apartment complex being built around 3:00pm on the next Friday with a couple of examples of the cold stuff and signed up 6 people right there.

well OK not RIGHT there we went to the nearest pub to shoot some pool and sometime during the night I ended up with 6 checks and a pocket full of cash and 6 signed forms.

The only guys who didn't go for it were the married ones but 3 more of them signed later, out of probably 10 visits, and they all said it was because I was so easy going about it.

And that is the point.

I was having fun doing the presenting in an atmosphere I was comfortable in showing something that I thought was a good deal,...by the way,...I heard a year later that one of those guys fell off a power pole and broke his leg and got better pay off work than he did on........

If you really believe that what you have to offer these people is going to BENEFIT them and I mean deep down.

It'll show.........Serious my friend it is not just Zig Ziglar rah rah talk either.

But add to your method showing them respect and even encouraging them when they say no and you are going to have to hire people to help you keep up.

I KID YOU NOT!

And if you are afraid of embarrassing yourself,..and who the heck isn't,....just do it right away and get it out of the way,....I do it all the time and it works great.
You will find out that the majority of people are kind and accepting.

And if they are not.. move on there is no shortage of people who need what you can do for them.

have a prosperous life..eh.
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Amir Luis

13 years ago

If you are scared to call...

Check out John Durhams Audio on Cold Calling....

It will completely change your perspective...

Thanks

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zaggernaut

13 years ago

Cold calling can be terrifying. But when you have identified a need to call your prospects you have to train yourself. LIke everything else its something you can learn and master over time.

One great resource I would suggest MIke Brooks Sales Script

It'lll teach you to write your sales scripts and execute. Just do it man.

Thanks

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emram

13 years ago

If there is a need to call, why do so? Are you scared of something? You can't forever be like that, Cold Calling can be resolved if you overcome the fear. Just do it man, you can make a copy of what you need to ask and tell the client. Good Luck!

Thanks

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grin

13 years ago

The worst thing about cold calling is your mind will start to think up "contingencies" as to what might go wrong or what you could counter if you come across objections. That is actually a good thing that the universe gave you to keep you safe. Unfortunately, its does nothing for you in this situation. You will never completely know what people are like, what they expect or how to get them to understand you 100% on any given topic.

The good news is people are mostly really nice. So, the more you call you will find that its really great to just chat a bit with them. It's when you overthink the expectations, "will they buy, do they want to buy..."; just let go of that and have the goal of finding out who they are, and introducing each other.

Any scripts you could come up with are not as valuable as just asking to meet or just asking "Can we get you started with our...." and just point out your service.

So just concentrate on getting to know the people in your area, what they might need and practice always asking for a sale or just a meeting; some kind of action or commitment, even if its a tiny step to a closer relation with them.

Most of you calls are going to be no-answers or too busy to talk. That is the real challenge in hitting the phones. You have to not let any of these steps phase you. Set an amount of time, keep dialing and just focus on connecting with people. Over time, even in the first hour of calling, you will start to feel an easyness to it. People with objections are not so bad, business owners are REALLY FUN to talk to, and its pretty easy to commit an hour or two dialing a bunch of numbers. In short, the more you do it, the more your mind just switches how it thinks about the whole thing.

Of course you can also just hire someone else to do it, like I do.

Thanks

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Michael William

13 years ago

Don't cold call. Leave messages at night. Gets a better response many times depending on the niche.

Thanks

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Voasi

13 years ago

Cold calling is a lot like trying to pick up on a chick at a bar.

Here's the situation:

You get to the bar/club at 10pm... See a gorgeous girl. You decide to wait cuz you think "it's too early, I'll have a few more drinks first" (1). Then it's about 11:30pm and now she has 3 of her girlfriends with her, which then it's like "she looks like she's busy, I'll talk to her when she goes and gets another drink" (2). Then, it's 1am and she heads to the bar for another drink and another guy walks up to her and starts talking, so then you're like "I'll just wait till there done, now that I'm good n' drunk" (3). Finally, 10 seconds later, they're making out and he's getting her number...

If you see, I put numbers next to each time their was a chance to go talk to the girl, put YOU were stopping yourself from being successful in closing. And before you knew it, she was going home with someone else.

Cold calling is a lot like dating. You can continue to stop yourself from making the call, but you know what, there are tons of other people willing to make the call and close the deal and then you just go home empty-handed.

Here's the best part though. Expect them to be saying No. Expect to get 100 No's before you get a yes. Take fear out of the "No" and make it a game.

Now, I don't mean to pushing them to say No and not even selling your services like it's the last call you'll ever make, that's not what I'm talking about. But if you fear the phone and talking to people, make phone calls a game and talking to people your score card. The more No's you get, the more chances you'll be getting to your Yes's.

As for your pitch, listen, if you don't believe in your services, then you shouldn't be selling them in the first place. But if you believe your knowledge and experience can actually help these small businesses grow using the web, then it's your DUTY to pick up the phone, and be CONFIDENT.

Again, a lot like dating. Women don't want a weak, feeble guy. They want someone they can trust and will take care of them. Your clients want the same thing - someone they trust with their online marketing and a consultant who will take care of managing the internet marketing landscape.

Now...go close some deals...at the bar...and on the phone!