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Who uses a freebie to gather email addresses?

by iamchrisgreen
6 replies
Do you use a free guide or some kind of free giveaway to get potential clients to sign up to your email address?

If so... what do you have in it and how is it working for you?
#addresses #email #freebie #gather
  • Profile picture of the author Rixta
    Originally Posted by iamchrisgreen View Post

    Do you use a free guide or some kind of free giveaway to get potential clients to sign up to your email address?

    If so... what do you have in it and how is it working for you?
    Yes I would like some feed back on this as well, so if anyone can answer this question that would be great. I have been creating a Business opp list and running PPC to landing page with an opt for a newsletter but would like to include a free product related to the this niche so any great idea would be of great help, thanks!
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  • Profile picture of the author iamchrisgreen
    We have created a guide that explains the basics of SEO. We give it away for free in exchange for people's email addresses and name.

    We have built a decent size list using this tactic.
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    The No.1 Podcast for Offline Marketers
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    • Profile picture of the author lpirozzi
      Originally Posted by iamchrisgreen View Post

      We have created a guide that explains the basics of SEO. We give it away for free in exchange for people's email addresses and name.

      We have built a decent size list using this tactic.
      yes that's by and large the tactic that we use as well.
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  • Profile picture of the author healthstatus
    At the consumer level we offer free calculators, at the b2b level we offer a free report on keys to buying the kind of software we sell. both work well in their verticals.
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  • Profile picture of the author John Durham
    Loss leaders. Yeah, the Warrior Forum INVENTED those.
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  • Profile picture of the author waterburn
    Yes, I use a free guide or some free tips as "list-signup-bait". The more value the freebie appears to have to the visitors, the more signups you will get.

    Even better if the freebie doesn't just appear to be awesome... if it truly is awesome, it is a lot easier to sell stuff to people on the list.
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