Critique my cold calling script.
Hey, the TMF is kind of slow and I really want to implement this starting tomorrow if I can get enough cash in hand to buy the three things I need to launch full tilt. (100 should do it, not hard at all)
Here's the script I plan on using.
Hi, may I speak to (owner)?
(If asked who is calling) This is _______ from ________
(If asked what call regards) I'm just doing free phone consultations for local businesses on their current web marketing.
(To Owner)
Hi ________, how are you doing today?
(Wait for reply, respond appropriately)
I don't want to take up too much of your time. The reason for my call today is to let you know that you could be adding
a few thousand dollars a month to your business's income on autopilot by monetizing your web marketing. Can I ask you a few quick questions?
(If a negative response) I understand, thanks for your time and I hope you have a great day.
(Sincerity is key for this script. If they are not interested, my list is long and I can just move on. I bear them no ill-will for not seeing the opportunity.)
(If positive)
(1) Do you currently have a website?
(if yes to 1, 1a) Does that website function as an additional stream of income for your business?
(if yes to 1, 1b)Do you currently rank well in the search engines?(Answer this question for them if they do not know by
quickly checking)
(if no to 1 or after 1a and 1b)
(2)Do you currently do social network marketing such as a facebook page or twitter account?
(if yes to 2, 2a)Is that strategy currently producing an income?
(if no to 2, or after 2a)
(owner's first name)What would an extra $3000, $5000, or even $10,000 in profit do for your business every month? Would that money allow you to hire more employees and work less or increase your own salary to have a better retirement?
What would you say, (owner) if I told you I could increase your profits by that much by monetizing your online presence, and that you wouldn't have to do any of the actual work to maintain it?
What I would like to do for you is set up a full online presence, establish your company on the internet, and then add additional income to the already exceptional benefit of around the clock advertising that a strong web presence provides. We manage this for you, at a commission rather than a flat fee, so that during the first few months while it is being set up you don't have to pay more than you are bringing in. How does that sound?
What I'd like to do now is go ahead and start processing the order. The fee is usually $xx,xxx but to establish a good rapport with (city name) businesses, we are offering an immediate 1/3 off making it $xx,xxx. We do accept payment over 3 months, however, if you are able to pay in one payment, I can authorize another 25% off, making it a one time payment of $x,xxx.
We process our payment electronically and use credit, debit, or check over phone, which of these options works best for you?
(Take payment, set up payment schedule if needed)
Great, I will need to meet with you to go over the details of your business so I can make sure I am representing it the way you want online. When, in the next two or three days, could we meet up face to face to go over things? Great, does morning or afternoon work better? Around X o'clock? Awesome, I look forward to seeing you. One more thing, I want to give you my cell phone number in case you have any questions between now and then or if something really important comes up, do you have something to write this down with?
xxx-xxx-xxxx.
Thank you very much (Owner) and I will see you (day) at (time). Have a great day.
Here's the script I plan on using.
Hi, may I speak to (owner)?
(If asked who is calling) This is _______ from ________
(If asked what call regards) I'm just doing free phone consultations for local businesses on their current web marketing.
(To Owner)
Hi ________, how are you doing today?
(Wait for reply, respond appropriately)
I don't want to take up too much of your time. The reason for my call today is to let you know that you could be adding
a few thousand dollars a month to your business's income on autopilot by monetizing your web marketing. Can I ask you a few quick questions?
(If a negative response) I understand, thanks for your time and I hope you have a great day.
(Sincerity is key for this script. If they are not interested, my list is long and I can just move on. I bear them no ill-will for not seeing the opportunity.)
(If positive)
(1) Do you currently have a website?
(if yes to 1, 1a) Does that website function as an additional stream of income for your business?
(if yes to 1, 1b)Do you currently rank well in the search engines?(Answer this question for them if they do not know by
quickly checking)
(if no to 1 or after 1a and 1b)
(2)Do you currently do social network marketing such as a facebook page or twitter account?
(if yes to 2, 2a)Is that strategy currently producing an income?
(if no to 2, or after 2a)
(owner's first name)What would an extra $3000, $5000, or even $10,000 in profit do for your business every month? Would that money allow you to hire more employees and work less or increase your own salary to have a better retirement?
What would you say, (owner) if I told you I could increase your profits by that much by monetizing your online presence, and that you wouldn't have to do any of the actual work to maintain it?
What I would like to do for you is set up a full online presence, establish your company on the internet, and then add additional income to the already exceptional benefit of around the clock advertising that a strong web presence provides. We manage this for you, at a commission rather than a flat fee, so that during the first few months while it is being set up you don't have to pay more than you are bringing in. How does that sound?
What I'd like to do now is go ahead and start processing the order. The fee is usually $xx,xxx but to establish a good rapport with (city name) businesses, we are offering an immediate 1/3 off making it $xx,xxx. We do accept payment over 3 months, however, if you are able to pay in one payment, I can authorize another 25% off, making it a one time payment of $x,xxx.
We process our payment electronically and use credit, debit, or check over phone, which of these options works best for you?
(Take payment, set up payment schedule if needed)
Great, I will need to meet with you to go over the details of your business so I can make sure I am representing it the way you want online. When, in the next two or three days, could we meet up face to face to go over things? Great, does morning or afternoon work better? Around X o'clock? Awesome, I look forward to seeing you. One more thing, I want to give you my cell phone number in case you have any questions between now and then or if something really important comes up, do you have something to write this down with?
xxx-xxx-xxxx.
Thank you very much (Owner) and I will see you (day) at (time). Have a great day.
Free mini-guide to offline marketing : http://www.sembusinesstactics.com/
Virginia Drew